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The media-induced diminution of human intelligence is very real. The good news for those of us in the advertising industry is that, slowly, an entirely new form of intelligence is being born to replace it. Despite what the conspiracy theorists/anti-globalization zealots/subliminal-advertising rabble may believe, obtuse consumers do not serve the interest of our craft.
It's the kind of publicity no brand marketer wants: front-page headlines in national newspapers reading "banned" slapped over photographs of Gatorade, Edge shaving gel, Coppertone, Crest and even venerable old Jell-O. But the exclusion of liquids and gels from airplanes, following a foiled terror plot, may yet spawn opportunity for smart cosmetics, package-goods and beverage marketers.
GM and McDonald's have a deal to give away 42 milliion toy Hummers in Happy Meals and Mighty Kids Meals. It's licensees and retailers who take much of that, but as cash-strapped auto marketers scour for ways to make profit numbers, revenue from key rings, T-shirts and other licensed goods is regarded as a golden goose that can extend brands and bring in hundreds of millions of dollars at little cost.
News Corp. is partnering with Google in a $900 million interactive advertising and search deal that will make Google the search engine for most Fox Interactive websites -- including MySpace.com, the companies said yesterday. Under the deal, Google also becomes the prime seller for Fox web ads that Fox itself doesn't sell.
A study is about to give Madison Avenue a fresh pummeling: McKinsey & Co is telling a host of major marketers that by 2010, traditional TV advertising will be one-third as effective as it was in 1990.
Kinetic Worldwide, the out-of-home planning-and-buying specialist, is – literally and figuratively – gaining mass in the US.
The online arms race is heating up. As 700 of Microsoft's most important advertisers and agency executives descended on its corporate campus for the second day of its Strategic Account Summit, Microsoft CEO Steve Ballmer unveiled the company's AdCenter, the advertising platform through which it will serve ads to all the companies various online products.
Adidas has handed its entire $280 million global media planning and buying business to Aegis Group’s Carat, after a winner-takes-all pitch against Omnicom Group’s OMD.
International: Charter Communications, TNS Media Research ink pact for audience measurement services
Charter Communications Inc, one of the leading broadband communications company offering the latest in digital entertainment and advanced services, and TNS Media Research, one of the world leaders in video audience measurement, have inked a pact to launch video audience measurement services in Los Angeles.
The four largest TV broadcast networks, which no longer have a trade association because they prefer to operate autonomously of one another, have banded together to sponsor a survey to assuage marketers' fears that their advertising is less effective now that consumers can use digital video recorders to time-shift their programs and skip the ads.
After trying a dose of reality, Coca-Cola Co is turning to the effervescent message that drinking a Coke is “happiness in a bottle” for its new advertising campaign.
Major brand advertisers responsible for $20 billion in ad spending are losing confidence in the effectiveness of TV advertising. More than three out of four advertisers -- 78% to be exact -- said they have less confidence today in the effectiveness of TV advertising than they did two years ago, according to a survey released at Association of National Advertisers TV Ad Forum.
Radio Disney’s first 10 years have taken it from broadcast to content on satellite radio, cable TV and video-on-demand. Now coming this June – ad-supported podcasts.
GM’s best-selling brand said that it would evaluate the submissions based on how well they communicated Tahoe’s brand promise of “more capable, more responsible and more refined.”
Defining cultural anthropology isn’t easy. Its definition has many layers, but it’s an essential component of successful marketing.
Berkshire Hathaway has completed its acquisition of Business Wire, a leading global distributor of corporate news, multimedia and regulatory filings. However, the financial terms of the transaction, which was announced on January 17, 2006, were not disclosed.
Confident Shop Rebounds to Win Marquee Pitches, Add $1.4 Billion in Billings OMD started 2005 with a jolt. Cingular Wireless decided in March to move about 60% of its budget -- including strategic planning and broadcast duties -- to WPP Group’s Mediaedge:cia. The loss of the juiciest part of a $1 billion media budget hurt plenty, but what added extra sting was the timing
Advertising opportunities aside, this year’s Academy Awards wouldn’t seem to hold great meaning for the producers of consumer products and services. But the nominations are an ominous portent of the immensely difficult path forward for the companies that crave our consumption. For the Oscars are showing that it is becoming increasingly difficult to create new, sustainable stars.
Wrigley Jr. Co. is consolidating its $150 million US media planning and buying business with WPP Group’s MindShare.
The TNS Board is going to see a new chairman within the next few weeks. This decision comes close on the heels of a replacement for Tony Cowling. Mike Kirkham, who was in the race for the position and was invited by the Board of institutional shareholders to become a candidate, has withdrawn his candidature.
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