Date-wise News
Brian Charles Escrader has joined Sri Adhikari Brothers Television Network Ltd as Regional Manager, Sales. He will be primarily responsible to generate revenue through ad sales for the Network’s soon-to-be launched Hindi channel Janmat. Escrader will be heading the sales operations of the channel in the northern region and will be reporting to Kanta Advani, President, Sales and Marketing. Previously, Brian was with Outlook Publishing (India) Pvt Ltd as Manager, Advertising.
exchange4media Staff Oct 14, 2005 11:31 AM
While marketers are pushing for print’s answer to product placement, it turns out that most magazine readers already consider it rampant. A study released on October 11 by Starcom USA found that 65 per cent of the consumers believe that advertisers pay for editorial mentions.
exchange4media Staff Oct 14, 2005 8:25 AM
PC buyers have never had it so good, close on the heels of a Kolkata company launching a sub-10,000 PC, Advanced Micro Devices Inc and HCL have launched a sub-10,000 PC powered with AMD's 1600 MHz x86 processor. The computer was unveiled by Communications and IT Minister Dayanidhi Maran on October 13.
exchange4media Staff Oct 14, 2005 8:24 AM
More and more brands are latching on to the increasing popularity of mobile games to increase their brand value. Today, mobile gaming has extended its mobility to all age groups. The latest to join the bandwagon is Kellogg's Chocos, which has joined hands with Mobile2win to launch Coco Racer – the latest sensation in mobile games.
exchange4media Staff Oct 14, 2005 8:22 AM
A Tamil version of 'The Great Indian Laughter Challenge' is all set to air on Vijay TV on Sunday mornings. Further, in an attempt to strengthen Sunday evenings prior to KBC2, the channel is launching another show, 'Harmony', a music-based chat show.
exchange4media Staff Oct 14, 2005 8:21 AM
Popular television character Jassi aka Mona Singh has been roped in as new brand ambassador for Coke along with Olympic silver medalist Rajyavardhan Singh Rathore.
exchange4media Staff Oct 14, 2005 8:20 AM
In a surprise move, Unilever on October 13 named Bartle Bogle Hegarty (BBH) to "global strategic and creative stewardship" of its $280 million global advertising account for the detergent brands grouped under the platform "Dirt is good."
exchange4media Staff Oct 14, 2005 8:19 AM
With the threat of Google looming large on both of them, Yahoo Inc and Microsoft Corp have announced a landmark agreement to connect users of their instant messaging (IM) services on a global basis.
exchange4media Staff Oct 14, 2005 8:17 AM
Telugu daily, Andhra Jyothi, is venturing beyond its home turf of Andhra Pradesh to cater to the Telugu reading population in the neighboring state capitals of Bangalore and Chennai. The daily's 19 th edition was launched in Bangalore on October 7, and the 20th edition will roll off the presses at Chennai on October 15.
exchange4media Staff Oct 14, 2005 8:16 AM
Former News Director of Channel 7, Arup Ghosh, will host 'Bihar Ka Faisla' on DD News, along with Shireen Sethi, who had joined CNBC, when the two quit Sahara Samay Rashtriya in November last year.
exchange4media Staff Oct 14, 2005 8:15 AM
Salil Kapoor, ex-marketing head of LG Electronics India, has been appointed as marketing head-consumer audience, Microsoft India.
exchange4media Staff Oct 14, 2005 8:13 AM
British Airways has launched its first ever made-for-India television commercial, which is part of the airline's largest ever media campaign in the country. The campaign, titled 'Namaste', is based on the theme 'The World Is Waiting'. The ad hit the tubes on October 12 and will be on air for nearly two months.
exchange4media Staff Oct 14, 2005 8:12 AM
The Indian Listenership Track's (ILT) Wave 5 has been released and as usual, with both bouquets and brickbats from the radio industry. The findings show Radio Mirchi score as the lead player, despite a drop in Mumbai. Radio City is on the number two slot followed by Red FM, which has registered a drop in both Mumbai and Delhi markets.
exchange4media Staff Oct 14, 2005 8:09 AM
<p align=justify>“Only those channels, which will showcase news concerning the masses and make them aware in terms of the happenings of the world, will be successful…Every channel has its own business strategies. I feel that there is space for only four news channels in the country and ultimately only four will survive either through mergers or through buyouts.”
exchange4media Staff Oct 14, 2005 12:00 AM
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