Date-wise News

Marketing guru and co-author of 11 books on marketing, Al Ries, takes a critical look at the advertising industry, an industry that has no trouble recommending big advertising budgets to corporates, but does no advertising for itself.

exchange4media Staff Aug 20, 2005 8:01 AM

Canon India has firmed up plans to strengthen its distribution channels in its efforts to emerge as a market leader in the copier, printer and digital camera businesses. The company, which has distributors in 80 towns in the country, aims at doubling it in a year.

exchange4media Staff Aug 20, 2005 8:00 AM

The growing demand for ready-to-eat (RTE) foods in the country has thrown up a new problem. In an effort to make food items appealing, the use of synthetic colours has gone up.

exchange4media Staff Aug 20, 2005 7:58 AM

This is UB's bottoms-up to the global drinks industry. The frontline brands of Vijay Mallya's spirits empire, which is one among the three leading liquor behemoths in the world, outpaced its counterparts at the drinks industry leader Diageo Plc in volume growth during the year '04.

exchange4media Staff Aug 20, 2005 7:57 AM

Apple has introduced “Mighty Mouse”, its much-awaited next generation mouse, on Thursday and also displayed enhanced versions of the iBook, Mac mini and iPod, while identifying the Indian market as a major one in Asia for the company.

exchange4media Staff Aug 20, 2005 7:56 AM

CNN has announced the third edition of its ‘Young Journalist Award’. This time, the channel has not only increased the age band for eligibility from 22-26 years to 22-28 years, it has also introduced another category, ‘Cameraperson of the Year’.

exchange4media Staff Aug 20, 2005 7:55 AM

Nandita Das will be the brand ambassador of Orissa Tourism. She will showcase Orissa as the destination for tourists through the slogan, "Come Home to Orissa." Mudra is busy giving final touches to the campaign to be launched.

exchange4media Staff Aug 20, 2005 7:54 AM

The record-setting rains on July 26 in Mumbai not only disrupted people’s lives and threw the entire metropolis out of gear, the mobile networks, too, couldn’t withstand the onslaught. The deluge over, now mobile network companies are scrambling to rebuild customer confidence.

exchange4media Staff Aug 20, 2005 7:53 AM

Air India has appointed Perfect Relations Ltd as its public relations agency for the country. The agency will be responsible for continuous image audit, media relations, communication counsel and advice on regular basis to develop an effective channel of communication to consumers, employees, trade and other partners.

exchange4media Staff Aug 20, 2005 7:51 AM

Developments at the global level in Grey Worldwide, which is in the process of being integrated with WPP, is showing its effects on the media side of the agency’s business as well. MediaCom is all set to become a GroupM company, effective January 1, 2006.

exchange4media Staff Aug 20, 2005 7:50 AM