Date-wise News

Coca-Cola Co offered a sneak peek at its much-anticipated global advertising campaign for its flagship brand to investors on Wednesday, and it carries the theme “Welcome to the Coke side of life.”

exchange4media Staff Dec 9, 2005 7:34 AM

Cricket has always been the money-spinner par excellence in Indian sport, but the new Sharad Pawar dispensation seems to have decided it must spin enough to put a Shane Warne or Muralitharan to shame.

exchange4media Staff Dec 9, 2005 7:33 AM

TradeX, a multi-party barter agency, has grown by leaps and bounds. The company claims to be on track to achieve a turnover of Rs 30 crore this fiscal, and is targeting Rs 50 crore with two more offices in Chandigarh and Pune next year.

exchange4media Staff Dec 9, 2005 7:32 AM

Suzuki Motor Corporation (SMC), Japan, has finally decided to take action against those companies that used the ‘Suzuki’ brand name illegally. SMC on December 7 filed suits in the Delhi High Court against 10 Indian companies using ‘Suzuki’ as trademark / part of their corporate names.

exchange4media Staff Dec 9, 2005 7:31 AM

Keeping in mind the increasing usage of SMS interactivity as a tool by leading players, ActiveMedia Technology, which provides mobile marketing technology and campaign solutions, enable clients to target brand messages and content, thus improving the effectiveness of marketing spend through the mobile medium.

exchange4media Staff Dec 9, 2005 7:29 AM

Quasar Media, one of the fastest growing online media agencies, has been appointed as an interactive agency for Hughes Escorts Communications Ltd for promoting Hughes-Direcway Global Education.

exchange4media Staff Dec 9, 2005 7:28 AM

Sanjib Kumar Dey is joining Capital Advertising, Delhi, on December 12 as Vice-president on the LG Home Appliances and LG CDMA businesses. He moves from Enterprise Nexus, where he was General Manager.

exchange4media Staff Dec 9, 2005 7:27 AM

The national campaign group for community radio, cr-India, is upping the volume on the long pending issue, urging the government to announce a policy permitting community radio in India.

exchange4media Staff Dec 9, 2005 7:26 AM

Close on the heels of the recent announcement about Tagit launching its imaging technology exclusively with Nokia camera phones in the Indian market, comes the agreement between GroupM and Tagit to form a strategic alliance. It will enable GroupM agencies to offer Tagit’s innovative, interactive platform for direct marketing on mobile phones to brands in India.

exchange4media Staff Dec 9, 2005 7:07 AM

Following a multi-agency pitch, real estate group Vatika has retained Dentsu Marcom as its creative agency. The account size is pegged at Rs 10 crore. Agencies in the fray included Saatchi & Saatchi, Rediffusion DY&R, Brand Curry, SSC&B Lintas, Imagic & Entertainment Workx, Hakuhodo Percept, Brand David and Equus Red Cell.

exchange4media Staff Dec 9, 2005 7:06 AM

Organised by the Jagran Foundation, Jagran Forum, which was held in the Capital on December 8, revolved around the theme of ‘Democracy, Development and Social inclusion’ and paved the way for debating ways and means to strengthen the process of social inclusion.

exchange4media Staff Dec 9, 2005 7:05 AM

HT Media Ltd has completely revamped its Hindi offering, ‘Dainik Hindustan’, the ‘under-performing workhorse’ in its stable for the Delhi and NCR market from December 9, with an all-colourful look and more supplements.

exchange4media Staff Dec 9, 2005 7:04 AM

The Department of Telecommunications (DoT) has cleared the Rs 2,000-crore Tata Sky DTH project, for which the licence was applied in early 2004. Though the Ministry of Information and Broadcasting had cleared the venture in May 2005, the company could not get the operational licence without DoT’s nod.

exchange4media Staff Dec 9, 2005 7:03 AM

<p align=justify>China has been one of our strongest markets. When I had first gone to China, I was of the impression, ‘fine, this is a big market, but it is going to be simple because everyone speaks the same language’. Of course, that naïve notion didn’t last long – eventually, I wrote a presentation titled ‘500 Chinas’. It is a difficult market because of its heterogeneous nature. Sure it has a national language, Mandarin, but it is like India, where much of the South can’t speak Hindi.

exchange4media Staff Dec 9, 2005 12:00 AM