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The News Corp., parent of Fox Broadcasting, Fox News Channel, and the Twentieth Century Fox film studio, during its fiscal fourth-quarter earnings call with analysts said it has set aside $1 billion for Internet-related acquisitions.
You can’t convince me that Procter & Gamble’s A G Lafley wasn’t frustrated serving on the board of General Motors. Everything Lafley fervently believes about the design and creative process is the opposite of what GM believes.
Lachlan Murdoch, son and heir apparent of News Corp chief executive Rupert Murdoch, stepped down from his role as deputy chief operating officer in a surprise move with implications for succession at the media company. Lachlan Murdoch, 33, resigned from all executive duties but will remain on the board of News Corp.
Omnicom Group President-CEO John Wren has mapped out an acquisition strategy that may heat up in the coming months with targets likely to include customer-relationship management firms as well as agencies in Asia.
The blue suede Coach bag is stuffed on a clearance table with the markdown price of $88.90, a steal compared to the original price of $178. Nearby is a section of glass shelving stocked full of Coach purses, including a $328 pink suede satchel.
As Coca-Cola Co is launching multiple line extensions of the Coke regular and diet brands, the beverage giant has widened its search for a big advertising idea, asking eight agencies to create ideas that could become a global integrated campaign.
Washingtonpost.com on Thursday quietly began integrating advertising into its RSS feeds, the first major news site, it says, to offer such a service. The MSNBC TV show <i>The Situation with Tucker Carlson</i> is the inaugural advertiser.
Nearly a month after the resignation of its longtime Chairman-CEO, Alain de Pouzilhac, embattled agency holding company Havas on July 13 named Philippe Wahl as CEO and Vincent Bollore, the company's single largest shareholder, as Chairman of its board of directors.
The mobile phone appears to be making headway as an advertising delivery system as growing numbers of major marketers launch summer campaigns designed for the “third screen”.
Lee Iacocca will be pitching Chrysler group vehicles again. The former Chrysler Corp Chairman will appear in a series of TV commercials touting the “Employee Pricing Plus” incentive campaign launched by the Chrysler group, the US arm of DaimlerChrysler.
The Financial Times topped a list of the world's best newspapers based on a survey conducted by a Swiss-based consultant Internationale Medienhilfe. The Wall Street Journal took second place. NYT slipped to sixth place.
Proof that some things seldom change, General Motors Corp. and Procter & Gamble Co. finished one-two in dollars spent on advertising in 2004 -- $3.997 billion for GM and $3.920 billion for P&G -- making this 50th annual running of Advertising Age’s 100 Leading National Advertising Report the 30th time in the past half-century these two giant marketers have finished in a dead heat.
Advertising spending will hit $145.3 billion this year, according to a TNS Media Intelligence forecast presented at the annual AdWatch conference in Manhattan this morning. TNS president and CEO Steven Fredericks predicted that ad spending would be up 3.4 per cent over last year, although that's a fraction of the 9.8 per cent rate at which it grew in 2004.
Vincent Bollore intends to sell his shipping company, Delmas, in order to raise more capital to increase his stake in Havas, according to Havas board member Jacques Seguela.
Acknowledging his company's need to "leverage the great migration" of viewers to consumer-controlled media formats, Walt Disney Co.'s president and chief operating officer Bob Iger said the company has made video on demand and digital ad formats a high priority.
It is a signature of America's marketing and financial prowess, a world-famous tourist attraction and one of the country's most coveted marketing communications venues: Times Square. Awesomely bright and shamelessly gaudy, its billboards towering above the Broadway and 42nd Street neighborhood are also among the country's most effective -- and most expensive -- advertisements. But how much do they cost and are they worth it?
BBDO New York has emerged the agency of the year at the recently held 7th International Food and Beverage Advertising Awards in London.
PepsiCo has identified as many as 20 potential takeover targets in Europe as part of the US food and beverage group’s drive to boost its international sales and margins.
In a single stroke, General Motors Corp. yesterday dealt a deathblow to the 200-person media-buying shop dedicated to its business and further bruised that agency's parent, the already struggling Interpublic Group of Cos.
The 58th World Newspaper Congress, 12th World Editors Forum and the Info Services Expo will be held in Seoul, from May 29 to June 1, 2005. The Congress, which addresses the business concerns of media companies, and the Editors Forum, which addresses newsroom issues, will focus on exchanging knowledge and best practices.
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