Date-wise News

OOH is beginning to gain importance and Pantaloon is all too pleased to work for its cause. It has come up with a dedicated ‘Out of Home’ space division, which will provide a new option for advertisers to promote their brands.

exchange4media Staff Sep 8, 2005 7:26 AM

WPP, the advertising giant led by Sir Martin Sorrell, said today like-for-like revenues rose by 6% in the first half of the year, with growth of 3% following in July.

exchange4media Staff Sep 8, 2005 7:24 AM

Bajaj auto ltd is restructuring its dealerships, focused on the markets the products cater to. BAL MD Rajiv Bajaj spelled out the four-pronged strategy following the inauguration of its first Probiking (professional biker's) showroom in Pune.

exchange4media Staff Sep 8, 2005 7:23 AM

When it comes to online preferences, Indian netizens like to go with the best. In a survey carried out by online research agency JuxtConsult, Yahoo India came out as the clear winner as the most preferred communication portal for its e-mail and chat services.

exchange4media Staff Sep 8, 2005 7:22 AM

STAR group’s Tamil general entertainment channel, Vijay TV, is on a programming revamp spree this September. Besides gameshow ‘Vasool Rani’, which premieres on September 19, the channel is also launching two programmes – ‘Chiku Buku’ on Saturdays and ‘Sigaram Thotta Manithargal’ on Sundays.

exchange4media Staff Sep 8, 2005 7:21 AM

First SET Network and now STAR Network – prima facie, the strategy of premiering a Hindi movie on a movie channel might sound profitable for the channel, but does it make commercial sense, given the acquisition rates of a good title?

exchange4media Staff Sep 8, 2005 7:20 AM

‘Indian Idol’, the property that put reality TV on the viewership map, is slated to return on the small screens. The tentative launch date is planned for mid-November, 2005. Even though Sony has not crystallised other details around the show yet, the industry is already looking forward to ‘Indian Idol 2’.

exchange4media Staff Sep 8, 2005 7:20 AM

The Media Research User’s Council is hosting a User Body Meet, which would deliberate on the present TV ratings systems. Expressing that MRUC was keen to pioneer new research into television, Lintas Media Group’s Lynn de Souza said that the meet would focus on future trends and necessary changes in the ratings system.

exchange4media Staff Sep 8, 2005 7:16 AM

The rumours have been in the market for a long time now, but it is finally official. Advertising behemoth WPP has just gained more muscle in the Indian market. It announced that its operating company, Bates Asia, had agreed to acquire a majority stake in Enterprise Nexus. The merged entity will be called Bates Enterprise.

exchange4media Staff Sep 8, 2005 7:15 AM

Vyas Giannetti Creative and MediaCom India will be responsible for providing a creative and effective communication strategy to build on the positioning and reputation of the BBC’s international 24-hour news and information channel. The account size, however, could not be ascertained despite repeated attempts.

exchange4media Staff Sep 8, 2005 7:14 AM