Date-wise News

David Christensen has been appointed as Process Improvement Director, Asia Pacific, of Borland Software Corporation. Christensen will be responsible for driving Asia Pacific-wide initiatives for customers in Capability Maturity Model Integration (CMMI), IT outsourcing, organisational change management, strategic planning, quality assurance, process capability assessment, project management and training IT staff in new ways of working in both software and service areas.

exchange4media Staff Nov 26, 2005 9:15 AM

Sharad Agarwal has been appointed as the Executive Director of Surya Roshni Ltd. With this appointment, Agarwal returns to the FMCG sector. Agarwal, who was earlier with JK Lakshmi Cement Ltd as Chief of Marketing, carries with him a versatile experience of 25 years. He has spent the last 15 years of his professional life in the cement industry, including his stint with the Aditya Birla Group (Vikram Cement). Prior to the cement industry, Agarwal was with the FMCG sector, when he was working with Sylvania Laxman as General Manager for three years.

exchange4media Staff Nov 26, 2005 9:12 AM

Rajiv Khurana, who was working with Dentsu Marcom as Media Director, has come on board of MindShare as Business Director. In his new role, Khurana will be looking after the Frito Lay division of the Pepsi food business and Lufthansa. He will be reporting to Sundar Raman, General Manager, MindShare, Delhi. Khurana attributed three reasons for his move. He said, “MindShare is one of the largest companies. The kind of portfolio that I have got and the job responsibilities are some of the reasons that prompted me to take this decision.” Khurana who brings with him ten years of experience, was associated with Dentsu for two years where he was instrumental in building up a media department and worked on brands like Sony Ericsson, Honda Motors, among others.

exchange4media Staff Nov 26, 2005 9:10 AM

Vasundhara Raghavan, Secretary General of Media Research Users Council (MRUC) has left the Council to explore other growth opportunities and new challenges. “MRUC has been very close to my heart all these years. I loved MRUC and the people I was associated with and will forever cherish memories of the time that I have spent here,” she said, adding, “MRUC opened to me a whole wide world of opportunities. I enjoyed warmth, love and respect. It gave me the honour of being the Secretary General of the council”. Raghavan, however, refused to divulge further information about her future plans.

exchange4media Staff Nov 26, 2005 9:07 AM

Sunil Gupta, former, VP External Affairs, South Asia for Coke India has joined Dish TV as Managing Director. Gupta will initially be responsible for increasing Dish TV’s subscriber base and penetration in the country. He will be working along with Sunil Khanna, the CEO of Zee’s DTH service. Gupta began his career with The Times of India, before joining Dainik Jagaran, where he was MD and Managing Editor, Delhi. Gupta also had a stint at Jain TV as COO. Gupta joined Coke as Director and went on to become VP, Indian operations. He was with the company for the last four years.

exchange4media Staff Nov 26, 2005 9:04 AM

Answering the pleas of search marketers and agencies, Google has separated the bidding for keywords for those marketers who want to place ads on content sites and those who want to run ads only on search sites within Google.

exchange4media Staff Nov 26, 2005 8:05 AM

Procter & Gamble Hygiene & Health Care (PGHH) Ltd has adopted a four-pronged approach to spur higher use of its brands.

exchange4media Staff Nov 26, 2005 8:04 AM

Wipro Consumer Care and Lighting, has launched lemon honey and positioned it as breakfast food. The lemon flavour was launched after a two-year research among children.

exchange4media Staff Nov 26, 2005 8:03 AM

ActiveMedia technology, a company providing SMS interactivity based solutions for the broadcast media, has inked a pact with the recently launched Janmat channel to power its entire range of participative shows, making it the most interactive news and current affairs channel in India.

exchange4media Staff Nov 26, 2005 8:01 AM

Red FM is all set to discover ‘Awaz Ki Duniya Ka Master-Blaster’ through the Red FM Bal RJ hunt. The talent show gives youngsters in the age group of 8 to 13 years an opportunity to wield the mike as a radio jockey. Registrations for the hunt have begun from November 22.

exchange4media Staff Nov 26, 2005 8:00 AM

Mumbai-based Go 92.5 FM radio station, has taken its programme 'Nightshift' Live to its audience as a marketing initiative. The FM channel is partnering the ongoing Bandra Festival in Mumbai and what better way to connect with the Retro and English music loving audience than a fest like this.

exchange4media Staff Nov 26, 2005 7:59 AM

A report released by the Confederation of Indian Industries (CII) and A T Kearney charts out some key areas the FMCG sector needs to focus on in order to unlock its value.

exchange4media Staff Nov 26, 2005 7:57 AM

Madura Garments, part of the Aditya Birla Group, on Friday unveiled international lifestyle brand Esprit in New Delhi. With this launch, Madura Garments aims to tap the rapidly growing segment of premium retailing in India.

exchange4media Staff Nov 26, 2005 7:56 AM

Coca-Cola has inked a 16-year strategic pact with FIFA (Fédération Internationale de Football Association) and FIFA World Cup as an Elite FIFA partner. The first of its kind partnership was signed in Cape Town South Africa on November 22 between Neville Isdell, Chairman & CEO, Coca-Cola and Joseph S Blatter, President, FIFA.

exchange4media Staff Nov 26, 2005 7:55 AM

Cybercafés are fast becoming popular access points for e-commerce, a latest survey by the Internet & Mobile Association of India (IAMAI) has revealed. From online banking to buying train tickets, electronic gadgets, beauty products and toys, Cybercafés in India are fast becoming crucial access points for a regular online shopper.

exchange4media Staff Nov 26, 2005 7:55 AM

MTV's music awards – IMMIES, the only property of its nature in India – is all geared for its 2005 round. The channel has added more depth to the show's format this year. A three-week ancillary programming and high decibel marketing activities have planned to give the show adequate push before the telecast on December 17, 2005.

exchange4media Staff Nov 26, 2005 7:54 AM

The vacant slot in the MTV India structure after Alex Kuruvilla stepped down as the Managing Director has finally been filled. The new man in is Amit Jain, Regional Vice-President, Coca Cola India, North India. The appointment has been confirmed by MTV officials. Jain joins the company on January 1, 2006.

exchange4media Staff Nov 26, 2005 7:52 AM

<p align=justify>I am not particularly concerned with number one or number two. I have seen lots of different studies that change, depending on what you look, creativity or size – the basic point is that there are three major agencies and we are one of them and that is fine. I’m more concerned about the quality of the product… If I were to draw a comparison between O&M and Lowe, there is more focus on brilliant effective work for our major clients at Lowe as opposed to O&M, which has spent more time on winning creative awards. The idea has worked, it has made the agency hot and interesting and that is great.

exchange4media Staff Nov 26, 2005 12:00 AM