Date-wise News

Another Tamil game show, on Sun TV, is set to air from November 26. The new show from Radaan Mediaworks is slotted for Saturdays and Sundays, in the 9 p.m. to 10 p.m. time band, and the anchor is none other than ravishing Tamil actress Ramya Krishnan.

exchange4media Staff Oct 6, 2005 1:55 PM

Publicis Groupe has at least one rival in its takeover bid for Aegis Group: WPP Group is teaming with private equity firm, Hellman & Friedman, in taking a look at Aegis.

exchange4media Staff Oct 6, 2005 8:21 AM

A decade ago, one could hardly point out a Hindi feature film where the lead character was a sardarji. Today, however they are hogging the limelight everywhere, be it in Bollywood or ad world. Almost all big brands, which have resorted to ad campaign involving Sikhs have made a huge impact on viewers.

exchange4media Staff Oct 6, 2005 8:20 AM

Ace Indian photographer Raghu Rai has been roped in as the ‘imaging ambassador’ of Finnish mobile communications major Nokia for the Asia Pacific region in the Nokia Nseries ‘See New’ competition. The competition is a global initiative aimed at increasing awareness for mobile photography.

exchange4media Staff Oct 6, 2005 8:18 AM

Hero Honda has just added more muscle to its portfolio and also entered the scooter segment for the first time. On Wednesday, the company launched Pleasure, its first scooter model, besides unveiling its new 150 cc bike, Achiever.

exchange4media Staff Oct 6, 2005 8:17 AM

The hugely popular ‘Indian Idol’ was extremely advantageous not just for the contestants, but for SET and its associate sponsor, Nokia, as well. The programme showed the importance of a strategic and well-structured business tie-up that was mutually beneficial for the channel as well as the sponsor.

exchange4media Staff Oct 6, 2005 8:16 AM

Sample this – a whopping 10,000 seats per day within a meagre distance of 1 km. That’s the kind of competition that multiplexes will see as PVR Cinemas comes to the Juhu area. With sophisticated upholstery and sumptuous snack offerings becoming almost a standard, it is time for the existing players to go back to the basics.

exchange4media Staff Oct 6, 2005 8:15 AM

Radio City has made another top level appointment with Vikas Varma joining as its National Head of Programming. Varma was formerly with UTV as COO. He will look after all national programming initiatives besides working on the programme mix for Radio City’s upcoming stations.

exchange4media Staff Oct 6, 2005 8:14 AM

Online research agency JuxtConsult has come out with a survey on the online as well as offline preferences and behavioural patterns of Indian Net users. The survey finds Pepsi as the most unprompted recalled brand, whereas Amitabh Bachchan is the most successful personality for Netizens.

exchange4media Staff Oct 6, 2005 8:13 AM

Sahara One TV has created quite a stir with its 9.00 pm offering, ‘Woh Rehne Waali Mehlon Ki’. Though the channel had launched back-to-back initiatives post this, nothing else really seems to be working in its favour. Nonetheless, the channel is now in the process of showing animation content as well.

exchange4media Staff Oct 6, 2005 8:12 AM

A delegation of 23 heads and CEOs of different publishing houses from Germany, representing the German Magazine Publishers’ Association is on a tour to India from October 3 to October 7 to understand the Indian publishing market and explore possibilities for JVs and collaborations with Indian publishers.

exchange4media Staff Oct 6, 2005 8:11 AM

Following a slew of exciting new accounts and as part of its consolidation drive, INCommunications Advertising has partnered with Carat Media Services for media planning and buying for its clients. The total business to be handled with immediate effect by Carat on behalf of INC is currently estimated at about Rs 20 crore.

exchange4media Staff Oct 6, 2005 8:10 AM

Readers of ‘India Today’ got a pleasant surprise last week when they found a copy of ‘Today’ bundled with their favourite weekly. Makes sense as it instantly increases the reach of the afternoon newspaper and encourages more sampling.

exchange4media Staff Oct 6, 2005 8:07 AM