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Scam ads or even unpublished creative works that are not done in good taste can often lead to serious embarrassment for an agency and to the client whose name is dragged into the ‘campaign’. Such creative adventurism is a matter of concern for the industry as a whole, especially if the agency and the client were kept in the dark.
Tuhina Anand Sep 28, 2006 7:43 AM
Law & Kenneth Delhi has bagged the creative duties for Italian jeans brand Rifle Jeans. The size of the business is estimated to be in the region of Rs 3 crore.
Tuhina Anand Sep 26, 2006 6:49 AM
Leo Burnett, Delhi has bagged the creative duties for Coca Cola’s Minute Maid. This is cola major’s foray into the non-carbonated drink segment, though in the past it did introduce Georgia tea and coffee. The pitch process had included McCann Erickson and Leo Burnett.
Tuhina Anand Sep 26, 2006 6:47 AM
Zee’s soon-to-be-launched serial ‘Ghar Ki Lakshmi… Betiyaan’ seems to be having a difficult rite of passage before hitting the small screen. No sooner had the dust settled on the spat with STAR over similar titles for the serials planned by the two channels, it was now Zee’s outdoor campaign for ‘Betiyaan’ that irked the Delhi Police.
Tuhina Anand Sep 22, 2006 7:55 AM
The new Chevrolet Aveo commercial that’s due to hit TV screens on September 22 is probably one of the best examples of using a celebrity in a more effective way without the risk of the product getting overshadowed by the celebrities endorsing it.
Tuhina Anand Sep 21, 2006 9:21 AM
The prime Okhla commercial area at one time was seen as Delhi’s answer to New York’s Madison Avenue. The dream never really took off as many ad agencies gravitated to Gurgaon, the new hot destination for multinationals. The dream seems to be now souring for O&M with its prime landmark office being sealed by MCD.
Tuhina Anand Sep 21, 2006 9:18 AM
Following a pitch Dabur Foods has awarded creative duties for its brands Real Activ and Coolers to Law & Kenneth Delhi, whereas Lowe will handle Real.
Tuhina Anand Sep 19, 2006 8:11 AM
What do apples and salads have to do with jewellery advertising? The new Tanishq TVC for it ‘Everydays’ range of affordable diamond jewellery takes the green and health platform to connect with its target audience and deviates from the usual emotional or clichéd celebrity endorsement route.
Tuhina Anand Sep 18, 2006 8:43 AM
India Today Group’s retail venture, Media Mart, further got a boost with another store opening at the Rajiv Chowk Metro station in New Delhi. It already has a store at Kashmere Gate in Old Delhi. This is one of the 22 outlets and kiosks that Media Mart has planned within the premises of Delhi Metro stations.
Tuhina Anand Sep 13, 2006 8:43 AM
Debraj Tripathy, an old WPP hand and General Manager, Maxus Delhi, has put in his papers and will be soon moving to his next assignment, which sources hint, will not be in a media agency.
Tuhina Anand Sep 12, 2006 8:41 AM
Leo Burnett has bagged the brand management duties for GMR-DIAL (Delhi International Airport Pvt Ltd) following a multi-agency pitch. The other agencies in the fray included Saatchi & Saatchi and David. The size of the business could not be ascertained, though considering the nature of the project it is expected to be sizeable.
Tuhina Anand Sep 12, 2006 8:37 AM
Dabur Foods has called for a pitch to review the creative duties for four of its brands – Real, Activ, Coolers and Mango Twist. The size of the business is pegged upwards of Rs 10 crore. It is learnt that six agencies are in the fray for the business, including Contract, FCB Ulka, M&C Saatchi, Mudra and Law & Kenneth.
Tuhina Anand Sep 8, 2006 8:39 AM
Law & Kenneth Delhi has bagged the creative mandate for ColorBar Cosmetics, a part of the Rs 2,500 crore KK Modi Group. The advertising spend in estimated to be around Rs 4-5 crore, with Rs 1 crore slated for primarily print and the rest for BTL activities. The incumbent agency was Leo Burnett.
Tuhina Anand Sep 5, 2006 8:59 AM
Close on the heels of Everest Delhi moving its office to Gurgaon, the agency now is looking at sprucing up its team. Satya Prakash joins as Client Services Director while Kumud Ghosal joins as Planning Director.
Tuhina Anand Sep 1, 2006 8:42 AM
Shifting office can be boring, backbreaking and a logistical nightmare. But Everest Brand Solutions added punch by turning it into a creative endeavour with wacky communication as it moved from Delhi to Gurgaon.
Tuhina Anand Aug 30, 2006 8:12 AM
Getting people to try something new requires a strong communication strategy and an even stronger product offering. And if the process also involves coaxing people to change their food habits, the task becomes all the more difficult. Soy Day, a soya food brand, tailored its communication to suit its target consumer’s lifestyle and achieved considerable success in the process.
Tuhina Anand Aug 29, 2006 8:07 AM
Rediffusion DY&R Kolkata has bagged the creative duties of Spencer’s, RPG Group’s retail business. Sources close to the development peg the size of the account at upwards of Rs 10 crore. The incumbent agency was Grey Worldwide. JWT was also in the running.
Tuhina Anand Aug 29, 2006 8:02 AM
InfoMailers.com provides an interface between PR companies and the media along with corporate and the media. It is also an interface between the investors of the company and general public. The site, due to be launched in a few days’ time, already boasts of a database of three lakh Indian Netizens.
Tuhina Anand Aug 28, 2006 8:45 AM
Keeping in mind that Indian marriages are a family affair, matrimonial portal Jeevansathi.com has shifted its communication strategy from that of an individualistic one to now targeting the family.
Tuhina Anand Aug 28, 2006 8:41 AM
McCann Erickson Bangalore has bagged the creative duties for Titan’s new business venture into prescription eyewear. Though the exact size of the business could not be ascertained, a source in Titan Industries disclosed that it would be a tad less than Rs 10 crore.
Tuhina Anand Aug 25, 2006 7:59 AM
LG Electronics India appears to have reworked its creative assignments, giving Capital Advertising a cold shoulder. It is learnt from reliable sources that Lowe will now handle the creative duties for the entire basket of LG products including Home Appliances and Consumer Electronics.
Tuhina Anand Aug 24, 2006 8:06 AM
Ranjan and Gaurav Nautiyal have joined O&M Delhi as Associate Creative Directors. They move from Euro RSCG where they were ACDs. The duo will primarily look after Hutch in Delhi and Uttar Pradesh, and the recently bagged Virgin Atlantic account.
Tuhina Anand Aug 23, 2006 9:17 AM
Maxus Bangalore has won the media duties for the entire basket of Arvind Brands. The incumbent agency is The Mediaedge (TME). There was no pitch called for the business.
Tuhina Anand Aug 22, 2006 8:45 AM
Lowe Delhi has been assigned the creative duties for HT Music and Entertainment Company following a multi-agency pitch. Industry estimates peg the size of the business in the range of Rs 18-20 crore.
Tuhina Anand Aug 22, 2006 8:39 AM
Upcountry and rural markets hold umpteen opportunities for marketers, but remain a mystery as to what permutation and combination will work as the best communication vehicle to tap these markets. exchange4media takes a look into what experts in this field have to say.
Tuhina Anand Aug 21, 2006 7:25 AM
Yatra Online has awarded its creative duties to David following a multi-agency pitch. The total spend on advertising is slated to be in the region of Rs 15 crore, out of which it is learnt that David’s share of the business will be close to Rs 11-12 crore.
Tuhina Anand Aug 18, 2006 8:30 AM
In a major reshuffle at Rediffusion DY&R, Santosh Sood, COO-Regions, and head of Delhi, is being appointed Chief Strategy Officer of the agency. Ramesh Srivats, EVP-South, is being brought in as EVP-Delhi. Kaushik Tiwari, VP-Chennai, is being made VP-South.
Tuhina Anand Aug 14, 2006 8:22 AM
Ryan Menezes, Mudra Communications' National Creative Director, has put in his papers. He will be moving out in October 2006. He is yet to decide on his next destination.
Tuhina Anand Aug 12, 2006 9:15 AM
Ryan Menezes, Mudra Communications’ National Creative Director, has put in his papers. He will be moving out in October 2006. He is yet to decide on his next destination.
Tuhina Anand Aug 11, 2006 1:31 PM
Cookie Man is looking at catching the fancy of Indian consumers. Though a big name in the South, especially Chennai and Bangalore, the Australian cookie major is now looking at expanding to other markets in India.
Tuhina Anand Aug 10, 2006 8:13 AM
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