Date-wise News

NRS 2006 definitely didn’t hold good news for The Times of India at the national level, given the paper’s overall readership declining to 75 lakh. However, the big news is that it has toppled its long-time rival Hindustan Times from the numero uno readership position in Delhi for the first time. TOI is now the supremo in both Mumbai and Delhi. Not only has TOI grown in the Mumbai market -- despite the entry of HT and DNA -- its year-old sibling, Mumbai Mirror, is flaunting some good numbers as well.

Noor Fathima Warsia Aug 30, 2006 7:09 PM

With new guidelines on surrogate advertising coming into effect last week, liquor brands are leaving no stone unturned in creating new entities to reach target consumer groups.

exchange4media Staff Aug 30, 2006 8:17 AM

Google and eBay have entered into a multi-year agreement to benefit both companies’ collective communities of users, merchants, and advertisers around the globe. The agreement consists of two primary components involving text-based advertising and ‘click-to-call’ advertising functionality.

exchange4media Staff Aug 30, 2006 8:16 AM

Media e2e has recently taken on board Rajit Desai as VP-Broadcast Business Applications. He moves from Times Now where he was Chief Marketing Officer.

exchange4media Staff Aug 30, 2006 8:15 AM

Noshe Oceanic has added two new accounts to its kitty. The Delhi-based agency has bagged the creative and media duties of AMR Infrastructures Ltd and Spaze. The total size of both the accounts is worth Rs 5 crore.

exchange4media Staff Aug 30, 2006 8:14 AM

Works from 14 Indian agencies have been shortlisted to feature in the fifth edition of The Work. These include O&M, JWT, Mudra, Leo Burnett, McCann-Erickson, Rediffusion DY&R, Grey Worldwide, Lowe, Euro RSCG, Contract, Saatchi & Saatchi, Everest, Ambience Publicis and Publicis India.

exchange4media Mumbai Bureau Aug 30, 2006 8:13 AM

Shifting office can be boring, backbreaking and a logistical nightmare. But Everest Brand Solutions added punch by turning it into a creative endeavour with wacky communication as it moved from Delhi to Gurgaon.

Tuhina Anand Aug 30, 2006 8:12 AM

Dainik Bhaskar’s Jaipur edition has become the first newspaper in Rajasthan to have all its pages in colour. The Bhaskar Group hasn’t effected any price revisions for the new-look edition. Plans are afoot to make its other editions colourful too.

exchange4media Staff Aug 30, 2006 8:10 AM

ESPN-STAR Sports, a 50:50 joint venture between ESPN Inc and STAR, is in the process of differentiating the two channels – ESPN and STAR Sports. While ESPN will be positioned as a channel for hardcore sports enthusiasts, STAR Sports will feature sports entertainment and reality shows.

exchange4media Staff Aug 30, 2006 8:10 AM

Media Direction has just bagged its third media AoR within a month that of Effem India for its pet food brand Pedigree. The size of the business is estimated to be in the region of Rs 10-11 crore. The creative duties for Pedigree will continue to be with TBWA.

exchange4media Staff Aug 30, 2006 8:09 AM

Amrutanjan Ltd, the 112-year-old company known for its eponymous pain balm, has roped in Dentsu Bangalore as its creative agency following a multi-agency pitch held in Chennai. The size of the business is estimated to be around Rs 5-6 crore.

Judy Franko Aug 30, 2006 8:08 AM

The topline findings from NRS 2006 show that even as a combination of TV and print reaches out to 70 per cent of India, new mediums like Internet and mobile phones definitely are spaces to watch out for. In addition, radio and cinema, too, have good news for media users.

Noor Fathima Warsia Aug 30, 2006 8:07 AM

The revelation had generated a movement of its own in the broadcast fraternity when NRS 2005 showed an increase in cable and satellite (C&S) households, wherein the number grew from 25 million to over 60 million. NRS 2006 shows a further 12 per cent increase in C&S households, with the figure now standing at 68 million.

Noor Fathima Warsia Aug 30, 2006 8:06 AM

The top-line findings of the National Readership Survey (NRS) 2006 have thrown some interesting results for print players. Among dailies, the leadership positions haven’t seen much change – Dainik Jagran leads the Hindi pack and the Times of India leads the English pack. However, vernacular dailies have grown where English have stagnated.

Noor Fathima Warsia Aug 30, 2006 8:05 AM

Mainstream magazines have witnessed a consistent readership decline for some time now. The NRS 2006 findings are no different. Also, NRSC has decided to withhold India Today (Hindi)’s figures for revalidation, making Saras Salil the No. 1 player with a readership of 7,139,000. India Today (English) retained its No. 2 position.

Noor Fathima Warsia Aug 30, 2006 8:04 AM