Date-wise News

Sunil Gate, who was General Manager-Real Estate vertical, with The Times of India, Pune, is moving to head Perfect Relations in Pune as Branch Director. He worked with The Times of India for a little more than nine. Gate was looking after real estate and the Private Treaties division of TOI in Pune. He also worked in Conex Advertising in Pune as client servicing executive for two years. He has 11 years of experience in marketing.

exchange4media Staff Aug 12, 2006 10:23 AM

Rajiv Mitra has joined Hyundai Motor India as Deputy General Manager-Corporate Communications. He is a seasoned automotive journalist with experience in both print and electronic media. He has in his earlier capacity as a journalist edited auto magazines and also anchored and produced auto programmes for various TV channels. Mitra will be responsible for all Corporate Communications activities of HMIL.

exchange4media Staff Aug 12, 2006 10:22 AM

A number of auction-based media-buying and -selling systems have cropped up in the past couple years, including Bid4Spots, which auctions off remnant radio inventory, Google-owned dMarc, whose auction-based system is in a trial. And several major marketers, including Wal-Mart, are working toward a way to set up an auction system for TV buying and selling. Media buying auctions, it seems, are an idea that is not going away any time soon.

exchange4media Staff Aug 12, 2006 9:24 AM

Sales of soft drinks are estimated to have plummetted by as much as 15% in the wake of the pesticides-in-cola controversy. The decline in sales has been attributed to states coming out with advisories against vending Pepsi and Coca Cola in schools, colleges, government offices and hospitals, besides state legislatures.

exchange4media Staff Aug 12, 2006 9:21 AM

The retail juggernaut keeps rolling! The top three retail chains (Pantaloon Retail, Shopper's Stop and Trent posted net sales growth of 58%, 36% and 42%, respectively for quarter ended June, over the corresponding quarter of the previous year. The growth is primarily driven by expansion into new markets, such as Gujarat and South India.

exchange4media Staff Aug 12, 2006 9:20 AM

Radio City has made some key appointments to facilitate its growth and expansion plans following the recent acquisition of 16 new FM licenses and the launch of its stations in Hyderabad, Chennai and Bangalore.

exchange4media Mumbai Bureau Aug 12, 2006 9:19 AM

An upbeat Percept has announced its target of becoming a $1 billion company by 2010 at its recently concluded international conference held in Mumbai.

exchange4media Mumbai Bureau Aug 12, 2006 9:17 AM

Marketing, business communications and PR consulting group, Priority Consulting, and advertising and design services agency, Beehive Communications, have launched a 50:50 JV called Beehive Priority Consultants Pte Ltd. The JV is a specialist PR and communications firm that will offer 360-degree consultancy services to clients.

exchange4media Staff Aug 12, 2006 9:16 AM

The Indian arm of software giant Microsoft Corporation on Friday announced the winners of the Imagine Cup, a competition it had organised under its corporate social responsibility programme for students worldwide to develop technologies that help the community.

exchange4media Staff Aug 12, 2006 9:15 AM

Ryan Menezes, Mudra Communications' National Creative Director, has put in his papers. He will be moving out in October 2006. He is yet to decide on his next destination.

Tuhina Anand Aug 12, 2006 9:15 AM

MakeMyTrip and CRY have come out with a unique initiative to rekindle patriotic feelings this Independence Day via a viral that invites people to make their names a part of the Tri-colour.

exchange4media Staff Aug 12, 2006 9:14 AM

Sunil Khanna, who's two-year contract with Dish TV recently expired, has declined the offer to renew it and made his intention clear that he wants to move on to pursue other interests.

exchange4media Staff Aug 12, 2006 9:13 AM

ITC's e-Choupal and Intellect, the research and technologies wing of Lintas Media Group, have joined hands to launch Bharat Barometer – the primary information source of all aspects of rural consumer behaviour.

exchange4media Mumbai Bureau Aug 12, 2006 9:12 AM

Henkel India has assigned the creative duties of its Pril dishwash bar and liquid, Neem toothpaste and Palette hair color to TBWA\India in a move to consolidate the communication needs of its brands. The other creative agency roped in by Henkel India is Mudra, which will handle Mr. White, Henko and Fa brands.

exchange4media Chennai Bureau Aug 12, 2006 9:11 AM

After much dilly-dallying, the Information & Broadcasting Ministry has come out with a consultation paper on the proposed Broadcasting Services Regulation Bill "to consult media and broadcasting industry organizations to obtain their response to some of the major issues proposed" to be covered in the Bill.

exchange4media Staff Aug 12, 2006 9:10 AM

Following the alarm raised by the media and the sharp reaction of the broadcast industry to some of the ‘draconian’ clauses of the proposed Broadcast Bill, the I&B Ministry seems to have softened its stand and has deleted some of the controversial clauses from the proposed Bill that it has put on its website for further consultation.

exchange4media Staff Aug 12, 2006 9:01 AM

<p align=justify>The elements of a strong brand include name, logo and all the marketing activities that go around that. In terms of creating brands in a market place, it is about creating the right kind of awareness, image, performance and functions. Also, make sure that you create the right kind of relationship with your customers too.

exchange4media Staff Aug 12, 2006 12:00 AM