Date-wise News

Ryan Menezes, Mudra Communications’ National Creative Director, has put in his papers. He will be moving out in October 2006. He is yet to decide on his next destination.

Tuhina Anand Aug 11, 2006 1:31 PM

Icon Added Value (IAV), erstwhile Standard Research Systems (SRS), has re-launched its offerings in South India. Praveen Ramachandra, Business Services Director, will be the head of its Southern Indian business and will look after developing new clients in the FMCG, durable and services sector.

exchange4media Staff Aug 11, 2006 9:04 AM

In order to promote growth and better align the company with the needs of global clients, Synovate has launched a major initiative called ‘From Now to Wow’. The programme will apply across all business units and will ensure that Synovate updates its structure to match both its size and the increasingly global nature of its business.

exchange4media Staff Aug 11, 2006 9:01 AM

Narendra Tripathi, who had recently joined consultancy firm Mediaguru as a Partner, has moved on as CEO of Jagran’s FM venture. Meanwhile, Jagran FM is looking at six more stations when rebidding happens for the stations left out of the FM Phase II bidding, including two major metros.

exchange4media Staff Aug 11, 2006 8:58 AM

Sony Entertainment Television has a new property occupying the Friday 10 pm slot on the channel – ‘Mann Mein Hai Visshwas’ (MMHV) – which will go on air on August 18, 2006. The show will showcase real life incidents experienced by people, with television actor Nitish Bharadwaj (of Lord Krishna in ‘Mahabharat’ fame) as host.

exchange4media Mumbai Bureau Aug 11, 2006 8:55 AM

STAR India has completely moved away from its plans to premiere Hindi movies on its movie channel STAR Gold. Yet another move in this context is seen with the Network’s decision to premiere ‘Rang De Basanti’, one of the biggest Bollywood hits so far this year, on STAR Plus on August 20, 2006 at 12.00 pm.

exchange4media Mumbai Bureau Aug 11, 2006 8:52 AM

Prof. John Philip Jones struck the right note with the audience at the Pitch Thought Leadership Forum in Bangalore on August 10, 2006, and stressed the need for a continuous process of brand building. He, however, lamented that BTL promotions were hardly planned in sync with ad campaigns, globally, and were often thrust upon the manufacturer by retail channels.

exchange4media Staff Aug 11, 2006 8:50 AM

Nikhil Sheth has been made National Head, Ad Sales, for NGC Network while Jaykumar is now National Head, Ad Sales, National Geographic Channel. Pappan Majumdar has been made National Head, Ad Sales, The History Channel.

exchange4media Staff Aug 11, 2006 8:48 AM

STAR Plus weekends have some good numbers to show in the past few weeks with the slots picking up in terms of channel share. In a bid to consolidate this further, the channel is in the process of launching ‘Lucky’, a show targeted at youths, in addition to the recently announced ‘Thodi Si Zameen, Thoda sa Aasman’ from Balaji.

Noor Fathima Warsia Aug 11, 2006 8:45 AM

With the upcoming India launch of its popular Xbox 360 game and entertainment system, Microsoft has announced key communication partnerships with five Indian agencies – McCann Erickson, Brand David, Percept D Mark, Gotocustomer, and Text 100 Public Relations.

exchange4media Staff Aug 11, 2006 8:43 AM

The amendment made in Cable Television Networks (Amendment) Rules, 2006 makes it mandatory for TV ads to follow the Advertising Standards Council of India (ASCI) Code. Even as all parties involved – channels, advertisers and advertising agencies – do not see significant ‘readjusting’ happening, most felt that surrogate advertising would be hit in a significant manner.

Noor Fathima Warsia Aug 11, 2006 8:40 AM