Date-wise News

Five years ago, packaged water was expected to upstage soft drinks. Today, a shakeout in the packaged water is looming large, driven by poor business parameters.

exchange4media Staff Sep 12, 2006 8:52 AM

The Mumbai-based Rs 1,800 crore Parle Products is planning to consolidate its presence in northern biscuits market. The move is significant because it will mean Parle’s first production unit on one of the largest biscuit markets in the country. The plant will also mean a larger battle with north India’s dominant biscuit brand, Priyagold, on its homeground.

exchange4media Staff Sep 12, 2006 8:52 AM

TBWA Worldwide has recently announced changes at its senior level with key promotions. Tom Carroll, currently Vice-Chairman, has been promoted as President TBWA Worldwide. Keith Smith, currently Regional President for Asia/Pacific, has been made President, International.

exchange4media Staff Sep 12, 2006 8:50 AM

After the FIFA World Cup fever on ESPN-STAR Sports, it’s time for UEFA Champions League starting Tuesday on Ten Sports, which will broadcast the best matches live throughout the duration of the tournament.

exchange4media Staff Sep 12, 2006 8:50 AM

Contrary to popular belief, women are not as tough a customer as they are made out to be in a male dominated world. According to a study carried out by TNS, called Scooter Total Customer Satisfaction 2006, women had consistently given higher satisfaction scores to the scooter models they used barring a few exceptions.

exchange4media Staff Sep 12, 2006 8:49 AM

There was a 9 per cent rise in Internet portal advertising volume in Jan-Jun 2006 over Jan-Jun 2005. Apart from general portals, recruitment portals garnered a high share of advertising in newspapers while finance portals advertised more in magazines.<a href="http://www.Monsterindia.com">www.Monsterindia.com</a> topped advertising among recruitment portals; <a href="http://www.5paisa.com">www.5paisa.com</a> had the highest share among finance portals.

exchange4media Staff Sep 12, 2006 8:48 AM

The Gully Cricket initiative featuring Mandira Bedi this time has been conceived to promote the forthcoming ICC Champions Trophy, which is being played in India for the first time.

exchange4media Staff Sep 12, 2006 8:47 AM

Blog ‘Unconference’ may seem to be a strange term for a conference, but then nothing about blogging can be strictly called conventional. Chennai was recently host to the ‘Unconference’ that brought together over 250 bloggers from all over India as well as abroad.

exchange4media Chennai Bureau Sep 12, 2006 8:46 AM

In keeping with its focus on the youth, SAB is looking forward to bringing ‘Fame-X’ to its viewers. This is the second season of the property, which was seen last year on Sony Entertainment Television as ‘Fame Gurukul’.

Noor Fathima Warsia Sep 12, 2006 8:45 AM

Neo Sports, the new sports channel from Nimbus Communications, has made some key appointments. After roping in Sashi Kalathil as CEO, the channel has now appointed Sunil Manocha as Senior VP, Advertising Revenue, while Hitesh Sabharwal comes in as Distribution Head for the channels.

Noor Fathima Warsia Sep 12, 2006 8:44 AM

International market research agency Kadence Business Group is starting its India operations from October this year and has appointed Aman Makkar as Managing Director.

exchange4media Staff Sep 12, 2006 8:43 AM

There is a new player in the Tamil satellite channel field – Makkal TV – which went on air recently. While news and current affairs would be the drivers, the channel is expected to shift from films and film-based content that general entertainment channels have come to adopt.

Judy Franko Sep 12, 2006 8:42 AM

Debraj Tripathy, an old WPP hand and General Manager, Maxus Delhi, has put in his papers and will be soon moving to his next assignment, which sources hint, will not be in a media agency.

Tuhina Anand Sep 12, 2006 8:41 AM

The bigger the better seems to be the idea behind the outdoor initiative undertaken by Media Mindscapes for Suzuki Zeus, the maiden two-wheeler launched in India by Suzuki. The outdoor campaign was done for Grey Worldwide and involves a massive 2500 sq ft billboard and a bike cut out weighing nearly 190 kg, which gives a 3D effect.

exchange4media Staff Sep 12, 2006 8:40 AM

Carat Media’s Sujit D’Souza, who, as head of Carat Brand Experiences, was in charge of all non-media brand engagement, has been promoted following the exit of R Ramesh Chandran, Carat’s National Buying Head. D’Souza will now head all media buying functions at Carat.

exchange4media Staff Sep 12, 2006 8:39 AM

With a name that when first heard might generate a perplexed “Huh!”, ‘&’ (aka and persand), touted as an international luxury lifestyle magazine, is set to debut in India on September 23, and the publisher, MaXposure Media Group, is leaving no stone unturned to make all the right noises for the launch.

Shanta Saikia Sep 12, 2006 8:39 AM

C V L Srinivas, MD, Maxus, India and APAC, has put in his papers. It may be recalled that speculations were rife for several days about Srinivas quitting Maxus. He confirmed the development to exchange4media late on Monday evening.

Noor Fathima Warsia Sep 12, 2006 8:38 AM

Leo Burnett has bagged the brand management duties for GMR-DIAL (Delhi International Airport Pvt Ltd) following a multi-agency pitch. The other agencies in the fray included Saatchi & Saatchi and David. The size of the business could not be ascertained, though considering the nature of the project it is expected to be sizeable.

Tuhina Anand Sep 12, 2006 8:37 AM