Date-wise News

Nimbus Sports Broadcast has signed an exclusive deal with STAR India for distributing its forthcoming bouquet of NEO Sports channels. At the same time, it has appointed Shashi Kalathil as CEO of its sports broadcasting business.

exchange4media Mumbai Bureau Sep 5, 2006 3:36 PM

Hindustan Lever is having another go at retailing ayurveda in a bottle. After transferring the Ayush Spa range from the retail shelves to the direct selling network the onus, this time around, is on the Fair & Lovely brand.

exchange4media Staff Sep 5, 2006 9:15 AM

Consumer durable majors are vying for a pie of the premium product market this festive season. With festivities round the corner, the companies are busy giving final touches to their business strategies. The buzzword for their promotional schemes this year will be the 'premium product segment'.

exchange4media Staff Sep 5, 2006 9:13 AM

In the beauty and skincare business, it is back to the roots these days. Contemporary delivery systems are taking traditional beauty and hair care products like turmeric (manjal) scrub, shikkakai powder and hibiscus to national audience.

exchange4media Staff Sep 5, 2006 9:12 AM

Tamil portal Chennai Online has launched an exclusive website for Tamil music. The website, touted as a one-stop shop for Tamil music download, was inaugurated by Tamil Nadu Chief Minister M Karunanidhi recently.

Judy Franko Sep 5, 2006 9:11 AM

Associating with an event like the Wills Lifestyle India Fashion Week (WLIFW) certainly ensures maximum rub-off for a brand and this is exactly what prompted Nokia to associate itself with the event.

exchange4media Staff Sep 5, 2006 9:10 AM

Samsung India has announced the eagerly awaited Cyber Olympics in India – the World Cyber Games 2006. The event, presented by Samsung India, is being organised by Indiagames and Indiatimes.com in six cities this year – Chandigarh, Delhi, Hyderabad, Bangalore, Pune and Mumbai.

exchange4media Staff Sep 5, 2006 9:09 AM

Global market information company TNS has renewed its partnership with CNN and ‘Time’ magazine. Under the terms of the agreement, TNS will deliver insights based on consumer opinion research spanning 12 Asia Pacific countries.

exchange4media Staff Sep 5, 2006 9:08 AM

Telecom regulator TRAI has issued a regulation to amend the interconnection regulation to mandate newspaper advertisement by broadcasters and MSOs before taking off a channel from an area among other things in both CAS and non-CAS areas.

exchange4media Staff Sep 5, 2006 9:07 AM

StootsIndia, part of the Noshe Oceanic Group, has been assigned the creative and media duties of Colonel’s Kababz. The account size is pegged in the region of Rs 50 lakh.

exchange4media Staff Sep 5, 2006 9:06 AM

Seems like it is the season for cover innovation. After Filmfare introduced the four-cover option for its latest issue, it is now TV glossy GR8’s turn to make available its latest issue – which is its third anniversary issue – with multiple covers.

exchange4media Staff Sep 5, 2006 9:05 AM

The Internet has begun seeing its 30-second ads phase and at the forefront is Interactive Avenues. Some of the clients that the agency has already brought in the Internet space include WorldSpace, General Motors and HDFC Standard Life.

Noor Fathima Warsia Sep 5, 2006 9:04 AM

Lintas IMAG has continued its impressive surge in the Internet space by securing the Ministry of Tourism (MoT) online and web marketing account. This is one of the largest online accounts in the country worth around Rs 14 crore, according to industry sources.

exchange4media Staff Sep 5, 2006 9:03 AM

Balu Nayar, former Regional Director of Yahoo, South Asia, has been appointed as the new Managing Director of IMG India. He will take charge of his new role from October 3, 2006.

exchange4media Mumbai Bureau Sep 5, 2006 9:02 AM

Imagine Tom and Jerry speaking in Telugu or Superman warning the baddies in chaste Tamil. Saregama Films is taking popular Turner cartoon shows like ‘Tom & Jerry’, ‘Scooby Doo’, ‘Batman’ and ‘Superman’ to South India, and has tied up with channels like Sun, Gemini, Udaya and Surya to telecast the regional versions of these toon shows.

exchange4media Staff Sep 5, 2006 9:01 AM

Following a multi-agency pitch, J Hampstead has appointed Saints & Warriors as its creative partner. The agency is also expected to advise the company on decisions in regard to media planning.

Noor Fathima Warsia Sep 5, 2006 9:00 AM

Law & Kenneth Delhi has bagged the creative mandate for ColorBar Cosmetics, a part of the Rs 2,500 crore KK Modi Group. The advertising spend in estimated to be around Rs 4-5 crore, with Rs 1 crore slated for primarily print and the rest for BTL activities. The incumbent agency was Leo Burnett.

Tuhina Anand Sep 5, 2006 8:59 AM

The game has begun for Adlabs Radio, which has been christened ‘Big 92.7 FM’. Tarun Katial, COO of the entity, informed that Big would be launched in four to six weeks’ time with nine stations in the six metros and markets like Srinagar, Jammu and Aligarh.

Noor Fathima Warsia Sep 5, 2006 8:58 AM