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Barun Das has quit ASTRO All Asia Network where he was Head of Business Development. He will be shortly joining MCCS as Vice-president, with responsibility for creating new revenue models for the STAR news channels.
Tuhina Anand Aug 9, 2006 9:42 AM
Ajay Gahlaut and Sudip Bandyopadhyay, Executive Creative Directors with Rediff, Delhi, who were partners in copy and art, respectively, have put in their papers. Both are headed for McCann Erickson, Mumbai as Senior Creative Directors.
Tuhina Anand Aug 8, 2006 8:51 AM
CAS fallout: Ad rates likely to shoot up with cap on advertising time on channels
Noor Fathima Warsia & Tuhina Anand Aug 7, 2006 8:19 AM
be positive 24, the Chennai-based agency that was launched around six months back, has added two new businesses to its kitty – Areeba, which is into menswear, and Kitchen World. The cumulative size of the business is worth Rs 2 crore.
Tuhina Anand Aug 5, 2006 7:44 AM
Pune-based Suzlon Energy is reportedly reviewing both its creative and media duties, and has invited various agencies to pitch for the business. The size of the business is estimated to be in the region of Rs 25 crore. The incumbent agency is Dentsu Marcom.
Tuhina Anand Jul 28, 2006 7:29 AM
Pune-based Suzlon Energy is reportedly reviewing both its creative and media duties, and has invited various agencies to pitch for the business. The size of the business is estimated to be in the region of Rs 25 crore. The incumbent agency is Dentsu Marcom.
Tuhina Anand Jul 27, 2006 4:02 PM
Virgin Atlantic, which recently reviewed its creative and media duties, is learnt to have decided upon O&M as its creative partner, while GroupM's Motivator will handle the media duties.
Tuhina Anand Jul 27, 2006 7:11 AM
The creative duties for Cuticura (talcum powder and deodorant), belonging to Kerala-based Cholayil Group, has moved to Rediffusion DY&R, Chennai following a multi-agency pitch. The size of the business has been pegged in the region of Rs 5 crore. The incumbent agency is Brand David.
Tuhina Anand Jul 27, 2006 7:09 AM
The latest TVC for Happydent White further dramatises the concept of dazzling white teeth as a source of light. This time around, the commercial shows how Happydent users come together to provide lighting to the city. If only this could be used to solve the Capital’s power problems!
Tuhina Anand Jul 24, 2006 6:55 AM
With a dearth of talent in the industry and the advertising agencies’ inability to match salaries that graduates of top B-Schools are being offered by MNCs, where do agencies harvest fresh talent? e4m takes a look at the fresh hunting grounds for advertising agencies.
Tuhina Anand Jul 24, 2006 6:49 AM
India Today Group has entered into a tie-up with Conde Nast Traveler to address the entire spectrum of advertising related issues including marketing, sales and relationship management for the American publication in South Asia and the sub-continent.
Tuhina Anand Jul 21, 2006 7:14 AM
Lowe Chennai has bagged the creative duties of TI Cycles of India, makers of popular cycle brands BSA and Hercules, in a multi-agency pitch. The size of the business is in the region of Rs 10 crore. The incumbent agencies are Mudra (Hercules) and O&M (BSA).
Tuhina Anand Jul 20, 2006 5:25 AM
M&C Saatchi India has won the business of Easy Bill following a multi-agency pitch, while Crown Interiorz comes to them as an additional assignment, which they are already doing for the client. As per industry estimates, the cumulative size of the businesses is in the region of Rs 6 crore.
Tuhina Anand Jul 20, 2006 5:18 AM
Euro RSCG has won the creative duties for Magppie following a multi-agency pitch that involved 2-3 other agencies. The size of the business is estimated to be around Rs 2 crore.
Tuhina Anand Jul 18, 2006 7:24 AM
Richard Branson’s Virgin Atlantic, which promises to give Indians a unique experience in flying to London, is looking for new partners to handle both its creative and media duties.
Tuhina Anand Jul 7, 2006 7:43 AM
Out of the Box has bagged the advertising duties of Kanchuki, an intimate wear store. The size of the business is in the region of Rs 2 crore. Meanwhile, the agency has dumped the business of Oswal Group’s Sensa, an intimate wear store, and AO’S, a multi-brand specialty store, due to their unprofessional attitude.
Tuhina Anand Jul 6, 2006 7:31 AM
It was just a few months back that M&C Saatchi had entered into a tie-up with Dhar & Hoon. Indications are that Dhar & Hoon are looking at other options and are set to part ways with M&C Saatchi.
Tuhina Anand Jul 6, 2006 7:25 AM
ATG entered India in 2000, providing cutting-edge strategic planning solutions to clients to address their marketing and media issues. Now, it is bringing in innovations to take the company to the next level.
Tuhina Anand Jul 4, 2006 8:43 AM
Putting to rest all speculation about his moving to the booming radio business, Nandu Narasimhan has finally decided to remain in the advertising industry. He is joining Saatchi & Saatchi as Creative Head of the Delhi Branch from July 3, where he will partner Alok Lall, EVP and Head, Delhi, Saatchi & Saatchi.
Tuhina Anand Jul 3, 2006 7:33 AM
The Times of India Group is in the process of adding another creative agency to its roster. Ostensibly, it is for the creative duty of its new product, Delhi Mirror, which TOI plans to launch soon.
Tuhina Anand Jun 30, 2006 7:35 AM
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