Date-wise News

The National Readership Survey has announced the numbers for 2006. In dailies right on top is Dainik Jagran, followed by Dainik Bhaskar, Eenadu, Lokmat and Amar Ujala in the top five. Among English dailies, TOI continues to be in the No. 1 spot, but the No. 2 position has been taken over by The Hindu, pushing Hindustan Times to the third spot.

Noor Fathima Warsia Aug 29, 2006 5:52 PM

Media e2e has recently taken on board Rajit Desai as VP-Broadcast Business Applications. He moves from Times Now where he was Chief Marketing Officer.

exchange4media Staff Aug 29, 2006 5:37 PM

Media Direction has just bagged its third media AoR within a month that of Effem India for its pet food brand Pedigree. The size of the business is estimated to be in the region of Rs 10-11 crore. The creative duties for Pedigree will continue to be with TBWA.

exchange4media Staff Aug 29, 2006 2:11 PM

A branding nightmare of sorts has come to haunt Dell and Apple with the recall of their laptops, recently. But they are not the only ones faced with massive product recalls. Others too have been in the line of fire and received a blow to the trust built over years.

exchange4media Staff Aug 29, 2006 8:09 AM

The season of big bang consumer promotions is about to dawn in all earnest and manufacturers are betting on aggressive promotions, advertising and marketing spends and a jump in consumer spends, to turn things around. But smart marketers are realising the futility of wasting marketing funds on me-too promotional activities.

exchange4media Staff Aug 29, 2006 8:08 AM

Getting people to try something new requires a strong communication strategy and an even stronger product offering. And if the process also involves coaxing people to change their food habits, the task becomes all the more difficult. Soy Day, a soya food brand, tailored its communication to suit its target consumer’s lifestyle and achieved considerable success in the process.

Tuhina Anand Aug 29, 2006 8:07 AM

Rajiv Desai, former IPAN boss, says the motto of his new venture, Comma, is that it should have the ability to solve a problem in a different manner. “Creativity is the first value that we emphasise on; the second is accuracy,” he says.

exchange4media Staff Aug 29, 2006 8:06 AM

Ahead of the launch of Xbox 360 in India, Microsoft Entertainment and Devices Division has launched a website, www.xbox.com/in, for Xbox 360 enthusiasts in the country.

exchange4media Staff Aug 29, 2006 8:05 AM

Viren Razdan, National Head of Marketing Red FM, has put in his papers after a short stint. He is set to join Bangalore-based design centre Idiom as President from September 1.

exchange4media Staff Aug 29, 2006 8:05 AM

Century Communication, an integrated media and entertainment company, has appointed Sanjay Reddy as CEO of its media sales arm, Pearl Media. Reddy is currently Director, Ad Sales, Walt Disney Television.

exchange4media Staff Aug 29, 2006 8:03 AM

Rediffusion DY&R Kolkata has bagged the creative duties of Spencer’s, RPG Group’s retail business. Sources close to the development peg the size of the account at upwards of Rs 10 crore. The incumbent agency was Grey Worldwide. JWT was also in the running.

Tuhina Anand Aug 29, 2006 8:02 AM

Marc Carena, Senior Brand Franchise Manager, Nestle India, has been promoted as General Business Manager, Nestle Algeria. He is joining on September 1. Mohit Sehgal who is currently working in Nestle India will replace him.

exchange4media Staff Aug 29, 2006 8:01 AM

Prateek Srivastava, currently President, Ogilvy, Bangalore, has been promoted to Group President – Ogilvy South. Kalpana Rao, who was looking after HR & Talent function, has decided to move on. Krishna Mohan, President, Ogilvy Chennai, will head Training & Development.

exchange4media Mumbai Bureau Aug 29, 2006 8:00 AM