Date-wise News

Saregama India has appointed Initiative as its media AoR following a multi-agency pitch. This is the first time that Saregama has appointed a media agency. Gavin D’Abreo, Head-Marketing, Saregama, informed that the media spend this year is set to be higher than last year’s Rs 11 crore plus.

Noor Fathima Warsia Aug 24, 2006 11:31 AM

In troubled times? Well, read the fine print as print media emerges as the big saviour for brands facing troubled times for various reasons.

exchange4media Staff Aug 24, 2006 8:16 AM

Glamour and lifestyle channel Zoom and L’Oreal Paris have announced a model hunt contest titled L’Oreal Paris Elite Model Look 2006. The final is scheduled to be held in Mumbai on September 18.

exchange4media Mumbai Bureau Aug 24, 2006 8:14 AM

As a part of its CNN Young Journalist Award, which is in its fourth year, news channel CNN has decided to recognise the new emerging concept of Citizen Journalism in Indian television space.

exchange4media Staff Aug 24, 2006 8:13 AM

The ICCO Global Summit, the annual meeting of the public relations industry to be held in the Capital from October 4-6, will add a new dimension to the agenda by adopting Harvard professor Robert S Kaplan’s ‘Balanced Scorecard’ concept.

exchange4media Staff Aug 24, 2006 8:12 AM

If anyone has been missing Cyrus Broacha and his bag of gags, they can cheer as MTV is all set to celebrate the return of the ‘Bakra’ in its bigger and more outrageous avatar – ‘Baap of Bakra’. The 13 new half-hour episodes will be aired from August 26 at 8 pm.

exchange4media Staff Aug 24, 2006 8:11 AM

Image Multimedia has relaunched their monthly magazine on fashion and lifestyle ‘FNL’. Available on subscription, the magazine comes in two sizes – extra large and pocket size. Targeted at fashionable men and women in the 21-35 age group, the magazine is priced at Rs 30.

exchange4media Staff Aug 24, 2006 8:10 AM

Sony Entertainment Television launches its latest programming initiative ‘Jhalak Dikhhla Jaa Dancing with the Stars’ on September 7, 2006. The international format reality show is scheduled to air every Wednesday and Thursday in the 10 pm slot.

exchange4media Mumbai Bureau Aug 24, 2006 8:09 AM

Anil Ambani promoted Reliance Entertainment, which sometime back had announced its intention to venture into the online gaming business, will be investing $100 million over a three-year period to launch gaming portals and gaming cafes across India. The first of its gaming portals is expected to go live before Diwali this year.

exchange4media Staff Aug 24, 2006 8:07 AM

LG Electronics India appears to have reworked its creative assignments, giving Capital Advertising a cold shoulder. It is learnt from reliable sources that Lowe will now handle the creative duties for the entire basket of LG products including Home Appliances and Consumer Electronics.

Tuhina Anand Aug 24, 2006 8:06 AM

Radio Mirchi has increased its spot rates by 25 per cent among its older network of seven stations, including Mumbai, Delhi, Chennai, Kolkata, Ahmedabad, Pune and Indore. While it’s newly launched stations have increased the spot prices by 10 per cent.

exchange4media Staff Aug 24, 2006 8:05 AM

Biswajit Pandey, Marketing Head, Aircel, has put in his papers. Though he has not disclosed his next destination, it is known that he is headed for the retail sector. At Aircel, he was instrumental in launching its cellular services in Assam, West Bengal and Jammu and Kashmir.

exchange4media Staff Aug 24, 2006 8:04 AM

Web18, Television Eighteen India Ltd’s Internet arm, has acquired three Internet companies – Cricketnext.com, Compareindia.com and Urban Eye, a web design and technology firm. The acquisitions will help the Group consolidate its focus on the Internet business further before it goes for a public offer of Web 18.

exchange4media Staff Aug 24, 2006 8:03 AM

India Today Bangla is set to launch on August 26, 2006 in Kolkata. This will be the first language edition launch for India Today since 1990 and is perhaps a reflection of the current bullishness around the ‘Resurgent Bengal’.

exchange4media Staff Aug 24, 2006 8:02 AM