Date-wise News

Dentsu Holdings USA is merging two small New York shops, DCA Advertising and Oasis Advertising, today as one of the first steps in a strategy to grow more aggressively in the U.S. through acquisitions and new-business wins.

exchange4media Staff Aug 3, 2004 8:04 AM

In a major relief to gutka and pan masala producers, the Supreme Court on Monday struck down the notifications issued by Maharashtra and AP banning these items in the two states as unconstitutional.

exchange4media Staff Aug 3, 2004 8:03 AM

The shift from ‘family or career’ to ‘family and career’ through the 20th century is a story many of us are familiar with. But now there’s a twist in the tale. For, a century packed with varied elements — two World wars, baby boom era, heady days of the ’60s and ’70s, ‘decade of greed’, glass ceiling, and growth of pills — adds punch to Claudia Goldin’s research paper ‘Long Road To The Fast Track: Career And Family’.

exchange4media Staff Aug 3, 2004 8:02 AM

Joining the new branding exercises in the three-year-old liberalised private sector insurance industry, Pune-based Allianz Bajaj Life Insurance has changed its name to Bajaj Allianz Life Insurance.

exchange4media Staff Aug 3, 2004 8:01 AM

Major players in the malted food drinks (MFD) market are in an innovation mode in order to increase volumes and hike their share of the market pie. Complan, the white drink from Heinz India, has launched a caramel flavour, adding to the existing ones - chocolate, mango and plain. Bournvita, the brown drink from Cadbury India, has been relaunched with a new formulation called Super Chargers, consisting of nutrients like zinc, manganese and vitamin B12.

exchange4media Staff Aug 3, 2004 8:00 AM

Nearly four months after FMCG heavyweights HLL and P&G initiated a battle in the shampoo sector, home-grown Dabur India Ltd has finally decided to join the price war in the Rs 1,000- crore shampoo market. The company is all set to drop prices of its high-end shampoo brand Vatika by 20 per cent.

exchange4media Staff Aug 3, 2004 7:59 AM

Even as the airconditioner market continues to grow aided by product innovations and other factors, major players are betting that this trend will continue.

exchange4media Staff Aug 3, 2004 7:59 AM

“Do you know the name of the model who stars in Lakme’s new television commercial for ‘Dual Definitions’?” asks a pretty girl at the swanky LifeStyle Stores located at Parel, a suburb in Mumbai. No prizes for guessing the right answer. Because, most people are quite familiar with Katrina Kaif. Yet, if the answer is right, the shopper gets a gift pack which contains a dual sample of Elle 18 lipstick and nail polish.

exchange4media Staff Aug 3, 2004 7:58 AM

Maruti Udyog Limited (MUL) sold 43,419 vehicles in July 2004 against 41,781 vehicles in July 2003, an increase of 3.9 per cent, the company said in a press release put out on Monday. But there is a bigger story tucked away in between the lines: while the M800 has taken a big beating, the Alto is the new champ.

exchange4media Staff Aug 3, 2004 7:57 AM

After what seems like years, the Bangalore Ad Club (BAC) has finally woken up from its slumber. With the new committee in place, the Club promises a series of activities meant to rejuvenate ties among professionals from the ad-client and media fraternity.

exchange4media Staff Aug 3, 2004 7:56 AM

The Metro railways in Kolkata and Delhi are a big opportunity for advertisers to capture an over 15-million-strong ‘captive’ audience. Delhi Metro Rail promises business worth Rs 10-12 crore per annum, while Kolkata Metro is already doing business worth this amount.

exchange4media Staff Aug 3, 2004 7:56 AM

Delhi-based advertising agency Ushak Kaal anticipates a growth of 20 per cent in its annual turnover of Rs 45 crore this fiscal. Founder & CEO, Raaj Hiremath, says the 15-year-old agency has diversified from being a creative shop to a complete communication solutions provider.

exchange4media Staff Aug 3, 2004 7:55 AM

Bombay Ad Club completes 50 years in August 2004 and plans to celebrate its Golden Jubilee on August 21. With corporate icons, advertising and media professionals and enthralling jazz – the evening promises to be a gala one.

exchange4media Staff Aug 3, 2004 7:54 AM

Spiritual genre might be one of the lesser spoken-of categories in Indian television but it managed to attract investors like Zee Telefilms and Times Group. Despite delivering impressive numbers, planners don’t consider it to reach out to any target audience.

exchange4media Staff Aug 3, 2004 7:54 AM