Date-wise News

Firing yet another salvo in the chyawanprash wars, Emami Ltd has filed an appeal before a Division Bench of the Delhi High Court against its May 28 order, which restrains Emami from telecasting the Himani Sona Chandi Amritprash television commercial till a final judgement is delivered on the matter.

exchange4media Staff Jun 24, 2004 8:49 AM

Humour is the new evening pick for 93.5 Red FM. The radio channel has brought in famed humorist Surendra Sharma for its latest initiative in humour route, ‘Sharmaji Se Poocho’. The one-hour programme is aired on weekday evening primetime slot.

exchange4media Staff Jun 24, 2004 8:47 AM

On a major restructuring move, Coca-Cola has named Chuck Fruit as the new chief marketing officer, replacing Daniel Palumbo. This is the third major movement at the executive level ever since Neville Isdell took over as chief executive officer, early this month.

exchange4media Staff Jun 24, 2004 8:46 AM

Indians are talking more but paying less. While minutes of usage for cellular services increased by 45 per cent from 222 minutes per month per subscriber in March 2003 to 322 minutes in March 2004, the average revenue per user declined 19 per cent from Rs 537 per month to Rs 436 during the one-year period.

exchange4media Staff Jun 24, 2004 8:17 AM

California-based eBay, one of the biggest online auction sites in the world, today acquired Baazee.com Inc and its wholly owned subsidiary, Baazee.com India Pvt Ltd, in a $50 million all-cash deal.

exchange4media Staff Jun 24, 2004 8:10 AM

Mattel Toys targets tweens with its products. The 8-12-year age group not being an easy audience to capture, Mattel is trying to reach out to them with concept stores and tie-ups with the channels that tweens are fond of viewing.

exchange4media Staff Jun 24, 2004 8:09 AM

Riding on the popularity of Venus’ transit across the skies, courtesy its programme ‘Shukra hai Suraj hai’, Zee News has surged ahead as the most favoured news channel among daytime viewers, according to recent TAM data for the week ended June 12.

exchange4media Staff Jun 24, 2004 8:08 AM

Omnicom Group's DDB London and WPP Group's J. Walter Thompson of Kuala Lumpur, Malaysia, were selected as Grand Prix winners in this year's Print and Outdoor advertising category at the Cannes Lions International Advertising Festival awards.

exchange4media Staff Jun 24, 2004 8:07 AM

Procter & Gamble dominates the Media Lions by walking away with an unprecedented three of the 15 prizes awarded this year at the Cannes Lions International Advertising Festival. US multinationals romped home with nine of the 15 awards.

exchange4media Staff Jun 24, 2004 8:05 AM

In what could be the biggest celebrity endorsement of Indian Inc, LG Care, is roping in 21 film personalities to promote its range products in India.

exchange4media Staff Jun 24, 2004 8:04 AM

Advertising campaign for the latest range of Fast Track eye gear from the Titan Industries stable will hit the print media on June 25. The group is planning to use print and outdoor media for extensive product promotion campaigns.

exchange4media Staff Jun 24, 2004 8:03 AM

English channels – be it infotainment or entertainment, are increasingly getting localised. The logic is simple: lure them in with Indianised shows and make them stay with global programming.

exchange4media Staff Jun 24, 2004 8:02 AM

Zoom is looking at providing alternate viewing options to upmarket young adults who are tired of soaps and serials. The target is 15 to 34-year premium audience. The channel is banking on an upmarket contemporary flavour in Hindi.

exchange4media Staff Jun 24, 2004 8:00 AM