Date-wise News

Online advertising will climb to $8.4 billion this year, growing twice as fast as cable TV advertising and more than three times faster than advertising in any other medium, according to a study by Jupiter Research.

exchange4media Staff Jul 30, 2004 8:31 AM

Telecom services wing of GAIL (India), GAILTEL, has chalked out a major expansion plan for countrywide optical fibre cable network. Investments worth Rs 60 crore will be made for the project. Complete network will connect 100 cities across the country.

exchange4media Staff Jul 30, 2004 8:19 AM

BBC World has come up with a series of documentaries on accomplished directors of the Hindi filmdom. Beginning on July 31, ‘Bollywood Bosses’ would offer interviews with five top filmmakers – Sanjay Leela Bhansali, Ram Gopal Verma, Rakesh Roshan, Karan Johar and Yash Chopra.

exchange4media Staff Jul 30, 2004 8:18 AM

Rendez-Vous 2004, an international mart for French TV software organized by TV France International, will be held in Saint-Tropez, France, from September 6-10 this year. Patrick Madelin of the Embassy of France says Rendez-Vous 2004 is an excellent platform for Indian acquisition managers for TV programmes.

exchange4media Staff Jul 30, 2004 8:17 AM

Tag Heuer, a leading luxury sports watch, which is part of Louis Vuitton Moet Hennessy (LVMH) group, will shortly rope in a Bollywood actress to endorse the brand in the Indian market. The move is aimed at improving its exposure to the women customer in the domestic market.

exchange4media Staff Jul 30, 2004 8:16 AM

Contrary to a rosy picture of an accelerated growth in overall teledensity over the last few years, rural India still remains neglected and starved for telephone connections. According to an annual report of DoT, rural teledensity has grown only by 4 per cent in the last financial year from 1.49 (number of phones per 100 people) to 1.55. This is compared to a 27 per cent growth in overall teledensity that has gone up from 5.11 to 7.02 during the last fiscal.

exchange4media Staff Jul 30, 2004 8:15 AM

Godrej Sara Lee Ltd will spend Rs 4.5 crore nationally to launch its new product `Good Knight Activ Shield', with Tamil Nadu getting about Rs 1 crore of this budget, according to Mr Vikas Hajela, Vice-President Marketing, Godrej Sara Lee Ltd.

exchange4media Staff Jul 30, 2004 8:12 AM

For the first time, Doordarshan has planned to offer a festival of Raj Kapoor hits through a five-month-long retrospective, beginning August 8. The Sunday afternoon bonanza, sponsored by Dabur, will showcase a total of 21 musical hits of Raj Kapoor.

exchange4media Staff Jul 30, 2004 8:11 AM

Gold Souk, India’s first one-stop jewellery mall, will open its doors to customers on October 14. The world-class retail platform for jewelers will provide customers access to branded jewellery and other high-value accessories from India and abroad.

exchange4media Staff Jul 30, 2004 8:07 AM

Telecom Regulatory Authority of India (Trai) is likely to finalise recommendations for the second phase of private FM radio on Friday, according to Trai chairman Pradip Baijal. There are certain doubts within the ‘Authority’ in relation to FM radio. The Trai meeting, scheduled for Friday, is expected to clear the doubts.

exchange4media Staff Jul 30, 2004 8:06 AM

Essel Corporate Group, the promoters of Zee Telefilms Limited and Dish TV, plans to increase the number of channels available on the direct-to-home (DTH) platform to around 250 from the current 104 channels by the end of 2005. The company also plans to launch a Hindi business channel soon.

exchange4media Staff Jul 30, 2004 8:05 AM

“Creativity is the category benefit. It’s not unique to any advertising or brand consultancy firm. As Arthur Kossler puts it, creativity is about combining two frames of reference to create a third. We ascribe to the same theory. We also feel that all branding occurs behind the scenes. We don’t aspire to draw attention to ourselves.”

exchange4media Staff Jul 30, 2004 12:00 AM