Date-wise News

In a recent development, TATA Steel has awarded its corporate account to Genesis Advertising. Confirming this, Sanjay Choudhry, Head, Corporate Communications, TATA Steel, says, “Genesis Advertising will provide media intelligence and planning apart from creative services for this campaign. However, the buy will happen through our AOR”.

exchange4media Staff Jun 16, 2004 6:15 PM

As per confirmed sources, ESPN STAR Sports has bagged the exclusive rights for the Asia Cup, scheduled for July- August 2004. As per the buzz, it includes both the television and the in-stadia rights.

exchange4media Staff Jun 16, 2004 1:42 PM

Two former Aegis directors who received £735,000 each last November for loss of office, although they resigned, have set up in business again, backed by Sir Martin Sorrell's WPP advertising giant.

exchange4media Staff Jun 16, 2004 8:16 AM

With the price wars likely to have ended in the detergent and shampoo segments after a lot of bloodbath in past few months, it seems that the battle may begin afresh, albeit on the ketchup turf.

exchange4media Staff Jun 16, 2004 8:16 AM

Henkel Spic India Ltd has relaunched Fa, its brand of deodorants and soaps. It is considering bringing in shower gels and handwash lotions in the next one year under the brand.

exchange4media Staff Jun 16, 2004 8:15 AM

Radico Khaitan Ltd, one of the country’s leading liquor manufacturers, is mulling a foray into the ready-to-drink (RTD) market soon. The company is planning to import premium RTD brands and make them available in the market from early next year.

exchange4media Staff Jun 16, 2004 8:14 AM

Yahoo! The competition has never clicked better for email users. Yahoo.com — an Internet portal and email service provider — has increased its free email storage capacity from 6 MB to 100 MB. Apart from a new user interface, the improved email service now also allows users to send a message up to 10 MB size.

exchange4media Staff Jun 16, 2004 8:13 AM

EuropeStar, a seller of transponder capacity for Internet, broadcast and other applications, is in discussions with major television broadcasters in India to ramp up its client base in anticipation of closure on the conditional access system (CAS) this ye

exchange4media Staff Jun 16, 2004 8:12 AM

Zee Interactive Learning Systems Limited (ZILS), an educational arm of Zee Network, has announced the introduction of a new training course in the field of Media Arts.

exchange4media Staff Jun 16, 2004 8:11 AM

After extensive promotion of the Mumbai morning slot and the immense response generated for the same, Radio Mirchi is extending the experiment to 'Hello Delhi' as well. The show falls under the 7-11 am time band and is aired from Monday to Saturday.

exchange4media Staff Jun 16, 2004 8:10 AM

UTV Airtime Sales and Syndication team has recently signed up for four new dailies and added robustness to its basket of programmes to consolidate its presence in the South.

exchange4media Staff Jun 16, 2004 8:10 AM

Surya TV has launched a slew of new programs recently. They include Opal, Aayilam Kaavu, Ettu sundarikalum njanum and Kavyanjali. Kavanjali has been showing the most encouraging response so far amidst the new launches and could very well turn out to be th

exchange4media Staff Jun 16, 2004 8:08 AM

Yuvraj has another brand in his kitty, this time it is Mountain Terrain Bike from TI Cycles.

exchange4media Staff Jun 16, 2004 8:07 AM

Pothys, with its creative agency Ideo-Praxist, has continuously evolved creative concepts that have attracted attention. The garment retailer adopts innovative ideas to promote events and develop commercials that ensure a difference.

exchange4media Staff Jun 16, 2004 8:06 AM

In a warm rendezvous with exchange4media.com, ad-film maker Ravi Deshpande shares the success story of creating spoof ads for Zee’s campaign – ‘Are you ready for your big break?’ The multi-faceted genius is never shy to claim the due applaud for a creative success.

exchange4media Staff Jun 16, 2004 8:05 AM

Vibha Desai-Executive Director O&M Delhi has called it a day. Vibha Desai would be succeeded by Sanjay Thapar who is the currently a VP and head of advertising in Delhi. In a related development Nishi Suri who was the head of advertising in Mumbai and Thapar’s counterpart has also been promoted as the Group Head of all Mumbai based businesses. Talking to exchange4media Piyush Pandey, President O&M confirmed the developments and remarked “ We are thankful to Vibha for her contribution to O&M Delhi and we wish her success in whatever she chooses to do.”

exchange4media Staff Jun 16, 2004 8:04 AM

Pankaj Sethi, erstwhile CEO of Mukta Arts, has joined Tata Indicom as Head (Content and Applications). Sethi is eyeing to develop value-added services for Tata Indicom customers.

exchange4media Staff Jun 16, 2004 8:00 AM