Date-wise News

Sara Lee’s media account was recently awarded back to RK Swamy/BBDO’s media arm, Media Direction after a gap of nearly two and a half years. The account was earlier with Lintas Interactions. Both Sandip Tarkas, CEO, Media Direction, and Shiv Sahgal, Vice-President, Marketing, Sara Lee India, confirmed the development to exchange4media.com. Industry sources peg the account size at Rs 15 crore.

exchange4media Staff Aug 2, 2004 1:23 PM

General Motors Corp has named Starcom, Chicago, to handle its roughly $30-million out-of-home advertising media-buying account. Starcom won the account beating out the incumbent, GM MediaWorks, Detroit.

exchange4media Staff Aug 2, 2004 9:00 AM

At a time when Hindustan Lever (HLL) is going through one of its most challenging phases of growth, the company is betting big on its water business.

exchange4media Staff Aug 2, 2004 8:59 AM

New Era Entertainment, part of Zee Network promoted by Subhash Chandra is planning to invest over Rs 100 crore in the next one year in its Dish TV direct-to-home (DTH) venture.

exchange4media Staff Aug 2, 2004 8:58 AM

Television Advertising on print has witnessed a steep plunge of 38% in the first half of 2004, compared to the last year, though a marginal downtrend was continuing over the last four years, says an AdEx analysis.

exchange4media Staff Aug 2, 2004 8:57 AM

Latest ABN AMRO Gold Card attracts consumers with easy-to-redeem features. The on-air commercial conveys the message with a spoof. Interestingly, for Contract, this might be the last work for the bank as ABN is understood to invite a multi-agency pitch so

exchange4media Staff Aug 2, 2004 8:56 AM

MAX might have taken STAR Gold’s idea to cash in on the dubbed Hollywood titles but now it is STAR Gold’s turn and in course, it has introduced the single ad-break movie concept. The new strategy, beginning August 2, 2004 is expected to fetch

exchange4media Staff Aug 2, 2004 8:56 AM

Delhi-based Rural Communication & Marketing (RC&M) anticipates a growth of over 25 per cent this fiscal. Business Head Priya Monga says FMCG majors are now looking at rural marketing communication more seriously for brand building.

exchange4media Staff Aug 2, 2004 8:55 AM

Kolkata chapter of the Business Today Crossfire looked deep into the city, the psyche of the people and lacuna in coming up of age as an advertising hub. Moderator Suhel Seth and speakers Ram Ray and Ishan Raina – all acknowledged Kolkata as the cit

exchange4media Staff Aug 2, 2004 8:54 AM

In a panel discussion called at the occasion of the Mumbai launch of Sandeep Goyal’s ‘The Dum Dum Bullet’, professionals – both from advertising and the corporate circles shared their views whether fun was no more existing in the p

exchange4media Staff Aug 2, 2004 8:53 AM

Sandeep Goyal, Chairman, Dentsu Communications & Dentsu Marcom, feels client organisations are about selling products and every other activity is subservient to that overriding objective. Advertising is not really the most important task of the clie

exchange4media Staff Aug 2, 2004 8:52 AM

Sabse tej or haqeekat jaisee? Not really, as it's all about the big fight. Now that NDTV, Zee Telefilms and TV Today (Aaj Tak's and Headlines Today's parent) have all announced their quarterly results, NDTV has come out at the top of the profitability hea

exchange4media Staff Aug 2, 2004 8:51 AM

TRAI has announced intentions to formulate the policy of interoperability, wherein all channels would need to be present on DTH platform. While existing DTH channels may be happy, players like STAR and Sony are not so excited.

exchange4media Staff Aug 2, 2004 8:49 AM

"The next turnaround would need something dramatic. Today, none of our competitors has appetite for such investment"

exchange4media Staff Aug 2, 2004 12:00 AM