Date-wise News

Following a multi-agency pitch, Saatchi & Saatchi has won the creative responsibilities of ICICI Home Loans. Industry sources inform that there were five agencies in the fray which included the likes of TBWA\India and Lowe. The media billings for the account are pegged at Rs 10-12 crore. The current incumbent agency was Contract.

exchange4media Staff Jul 21, 2004 2:48 PM

Judy McGrath, the group president of Viacom's MTV Networks, has been named new chairman and chief executive officer of MTV Networks.

exchange4media Staff Jul 21, 2004 8:38 AM

With increasing product awareness, coupled with a possible reduction in price, the market size for digital versatile disc (DVD) players in India is expected to grow to five million plus in the next few years from the current level of approximately one million. "The market for video compact disc (VCD) players and DVD players continues to be small at present, and because of the low base the growth rates are high," according to industry analysts.

exchange4media Staff Jul 21, 2004 8:38 AM

One of the largest selling cigarette brands in India is set to lose its name. ITC has decided to dissociate the Wills brand name from its cigarette business so that the apparel retail venture, Wills Lifestyle, can be promoted without facing charges of surrogate advertising.

exchange4media Staff Jul 21, 2004 8:37 AM

CNN is launching a new 30-minute monthly technology programme, 'Spark' from July 25. The show aims to offer an in-depth look at how technology and innovation are changing the way people live and do business.

exchange4media Staff Jul 21, 2004 8:36 AM

One-and-half-year-old TeamWorks has successfully carried out in-film advertising and brand positioning assignments for a bunch of most widely reckoned brands like Castrol, Reebok, Kellogg’s etc. The group has already worked with six films.

exchange4media Staff Jul 21, 2004 8:35 AM

Vijay Television Private Ltd (VTPL), a joint venture between STAR Group and UTV Software Communications, has incurred accumulated losses of Rs 79.4 crore. The loss, which is up to March 31, 2003, is expected to continue for at least the next couple of years, a source in UTV said.

exchange4media Staff Jul 21, 2004 8:34 AM

At a time when restructuring of Prasar Bharati is the buzzword, the public broadcaster has its hands full with the business of sport, rather cricket. While bidding for the five-year telecast rights to international cricket in India is top of the pubcaster’s to-do list, it’s waiting for a rejig in the BCCI format.

exchange4media Staff Jul 21, 2004 8:33 AM

Very soon, the 96-year old Bank of Baroda (BoB) will wear a new look. The bank is going in for a major brand-building exercise to reflect its new technology-enabled business strategy. It is planning to spend Rs 350-400 crore for the fiscal 2004-05, towards this exercise.

exchange4media Staff Jul 21, 2004 8:32 AM

Sports broadcaster ESPN Star Sports and Prasar Bharati have reached a commercial understanding to share the live feed for the remaining India matches of the IndianOil Asia Cup cricket tournament being held in Sri Lanka.

exchange4media Staff Jul 21, 2004 8:31 AM

Kaushik Mukherji has joined Hungama.com as Vice President, Events & Promotions. Mukherji would head the 80-member team of Events & Promotions division across six offices in the country, informs Neeraj Roy, MD and CEO, Hungama.com.

exchange4media Staff Jul 21, 2004 8:30 AM

Samsika Marketing Consultants has entered the 10th anniversary year on July 4. Headed by Chairman and Managing Director, Jagdeep Kapoor, the group has been offering strategic marketing consultancy to an array of Indian and multinational clients.

exchange4media Staff Jul 21, 2004 8:28 AM

The afternoon session on day two of PROMAX&BDA 2004 had three presentations. Speakers at the session dwelt on the evolution of a telly brand, shared their views on the effective ways of branding a new channel in India, emphasised on the need for fun in creative thoughts and discussed the brand building advantages in the print media.

exchange4media Staff Jul 21, 2004 8:27 AM

Morning session of the concluding day of PROMAX&BDA 2004 was all about building successful brand communications with Lee Hunt and Tom Connor sharing their views. While Hunt explained how the power of successful communication drives responsibilities, Connor emphasised on a minimalist’s approach while building a communication.

exchange4media Staff Jul 21, 2004 8:27 AM

The two days of ‘PROMAX&BDA 2004’ culminated with the grand announcement of PROMAX&BDA India 2004 winners. SET MAX romped home with the highest number of gold, followed by the STAR Network.

exchange4media Staff Jul 21, 2004 8:19 AM

‘Dekho Magar Pyaar Se’ is ready to hit the Indian television. To accommodate the new 30-minute daily, STAR has let go three of its half-hour weeklies. The 8-pm show is scheduled for launch on July 26. The channel is busy with extensive marketing activities for the show.

exchange4media Staff Jul 21, 2004 8:18 AM