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Associate Vice President, Media Marketing of Hindustan Times has called it a day at the organisation. Rohit Adya has put in his papers yesterday and sources inform that this was also his last day at work.<br><br> The reason for his departure is not yet clear. On being contacted, a reticent Adya said, “There is a need to move forward but I will let everyone know when I have taken decisions on this.”
exchange4media Staff Jun 8, 2004 2:50 PM
Gawker Media, a small company that operates Web logs on culture and politics, like Gawker and Wonkette, has begun blogging on behalf of major advertisers. The company’s first paid blog is for Nike. Called Art of Speed, the blog will spend about a month showcasing a series of 15 short films on the theme of speed, all commissioned by Nike.
exchange4media Staff Jun 8, 2004 8:13 AM
Fast-moving consumer goods major Hindustan Lever Ltd is up for competition in its food and grocery home delivery venture, Sangam Direct.
exchange4media Staff Jun 8, 2004 8:11 AM
World Media Group, which has diverse media interests in India, is investing $10 million in a $26 million animation film and teleserial project being implemented by a Korean company.
exchange4media Staff Jun 8, 2004 8:09 AM
The government has decided to take the legal route in the International Herald Tribune (IHT) case. According to a representative of the information and broadcasting ministry, the government is ready to file a caveat in the Andhra Pradesh and Delhi high courts. This move would ensure that the government view is considered in case the printer of International Herald Tribune in India, Midram Publications, seeks a court stay.
exchange4media Staff Jun 8, 2004 8:09 AM
As part of its growth strategy, RMG David—part of the WPP Group Plc—is planning to expand its operations in Mumbai and Delhi soon. Meanwhile, St Lukes Communications India—part of St Lukes London—is expanding its operations in India by setting up a branch office in Bangalore.
exchange4media Staff Jun 8, 2004 8:08 AM
Refined oil consumer packs and packaged atta have registered strong double-digit growth rates over a five-year period, says the ACNielsen India retail audit. While the former has grown by 27%, later registered 25% compounded annual growth rate.
exchange4media Staff Jun 8, 2004 8:07 AM
With the launch of ‘Ruby Duby Hub Dub’, Sahara Manoranjan has announced an on-air contest. It names a celebrity and invites those who share the same birthday to send in their entries. Exotic holiday destinations are on offer for kids’ families.
exchange4media Staff Jun 8, 2004 8:06 AM
The flagship brand of Officer's Choice, belonging to BDA Ltd, has consolidated both its beer and liquor offerings under a single agency - Enterprise Nexus. RMG David was previously handling the liquor brand while Enterprise Nexus had been working on its recent extension into beer.
exchange4media Staff Jun 8, 2004 8:05 AM
The private FM radio companies incurred a total loss of about Rs 200 crore in 2003-04, company representatives said in a representation to the government. Besides, the companies have also called upon the government for a faster implementation of the Amit Mitra committee recommendations.
exchange4media Staff Jun 8, 2004 8:04 AM
Tata AIG Life Insurance has gone for a change in look and in the course has announced a new brand logo and corporate baseline. As per company officials, the changes incorporated are a result of consumer research.
exchange4media Staff Jun 8, 2004 8:03 AM
With ads like “Tak Taka Tak Taazgi’ or ‘Taste Mein Aatka’ or the latest ‘Wakao’, are we going a little overboard in our efforts to address the masses? Are we meandering to the lowest common denominator and creativity suffering a breathless state?
exchange4media Staff Jun 8, 2004 8:02 AM
TATA group is looking for a change in its media front. The Rs 200-crore account, which is currently handled by The Mediaedge, is under review. Industry sources inform that the corporate baron has invited four other agencies for the pitch.
exchange4media Staff Jun 8, 2004 8:00 AM
Publication houses have aggressively set out on an advertising spree. On an average, print media houses are spending around five per cent of their annual turnover on brand positioning. exchange4media.com takes a look at the views of industry experts.
exchange4media Staff Jun 8, 2004 7:59 AM
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