Date-wise News

To most Americans, AT&T used to mean phone service. Just as Xerox once meant copying, and the Big Three—General Motors, Ford and Chrysler—once stood for cars. As iconic brands, they towered over their rivals and dominated their businesses. But the world of brands has changed.

exchange4media Staff Jul 26, 2004 8:08 AM

Four years after introducing a diet craze capitalizing on the 245-pound weight loss by Jared Fogle, Subway Restaurants is taking on the childhood-obesity epidemic with a massive public-awareness campaign that will account for one-fifth of its annual advertising budget.

exchange4media Staff Jul 26, 2004 8:07 AM

FMCG major Hindustan Lever (HLL) has invested Rs 100 crore in a new manufacturing plant under construction in Himachal Pradesh which will have a capacity of 1,25,000 tonne. Commissioning and trial production has started at the Uttaranchal plant that can produce toothpaste, skin care products and shampoos.

exchange4media Staff Jul 26, 2004 8:06 AM

Czech carmaker Skoda Auto has said that it was looking at the possibility of developing a passenger car for the Asian market, including India. Auto analysts say that there is a possibility that Skoda could look at the small car segment, especially the B segment, where competition is high but could still do with more variants.

exchange4media Staff Jul 26, 2004 8:05 AM

A recent study by PriceWaterhouse Coopers has indicated that cellular operators across the Asia Pacific region are underbilling their customers by 4 per cent to 12 per cent. The exact quantum of underbilling in India is not available.

exchange4media Staff Jul 26, 2004 8:04 AM

The Rs 4,000-crore Godrej group is foraying into food retailing, either by acquiring a food retail chain or by setting up a new one. KSA Technopak is helping the group draw up plans for the new venture.

exchange4media Staff Jul 26, 2004 8:04 AM

Cable television network companies, demanding their withdrawal from the service tax net, have threatened blackouts in the four metros.

exchange4media Staff Jul 26, 2004 8:03 AM

Limca Book of Records has acknowledged Aaj Tak as receiver of the largest number of SMS responses from viewers. With over 10 million SMSs received from viewers in two years, the channel has acquired listing in the Limca book’s 2005 edition.

exchange4media Staff Jul 26, 2004 8:02 AM

Festival marketing is on the forefront at Malayala Manorama. The No 1 daily in Kerala has set out on an aggressive brand-building spree by observing the forthcoming ‘Onam’ festival. The group has tied up with some of the corporate biggies for the mega event.

exchange4media Staff Jul 26, 2004 8:01 AM

With downtrading taking its toll on the advertising budgets of fast-moving consumer goods (FMCG) firms, below-the-line marketing companies are seeing an unprecedented boom in business. The turnover of the sector is expected to double from Rs 250 crore in 2003 to Rs 500 crore in 2004 and Rs 1,000 crore in 2005.

exchange4media Staff Jul 26, 2004 8:00 AM

India does not figure among the markets that have driven growth for Coca-Cola for the quarter ended June 30, 2004. The quarter coincides with the summer season in the country when the thirst driven consumption of soft drinks is at its peak.

exchange4media Staff Jul 26, 2004 7:59 AM

Even before the channel could go on air, Hungama TV has started witnessing movement in the senior management cadre. Shalini Rawla has resigned from the post of Vice President, Programming.

exchange4media Staff Jul 26, 2004 7:57 AM

Ramnathkar, National Creative Director, Enterprise Nexus, has been recently conferred with the designation of a Consultant. The idea is to reduce his responsibilities so that he could work on his dream venture, Umbrella.

exchange4media Staff Jul 26, 2004 7:55 AM