International News
Trevor Beattie, the U.K.'s highest-profile adman and chairman and creative director of Omnicom Group's TBWA London, has quit the agency to start up his own shop, Beattie McGuinness Bungay.
Advertising and marketing services in 2004 regained a vigour not seen since the dotcoms bellied up in 2000, and a rebound in interactive helped prove what goes around comes around.
Reebok International is sold on interactive. After the sneaker maker drove tons of Web traffic with the humorous TV ads "Terry Tate Office Linebacker" in 2002, the company has decided to test another emerging interactive channel.
Proctor and Gamble and Federal Express share the top spot in the Hay Group's most admired companies' list for Fortune magazine.
The first Ellie to kick off the 2005 National Magazine Awards show on Wednesday was a general excellence award for under 100,000 circulation, which went to design title 'Print' and editor in chief Joyce Rutter Kaye.
Microsoft Corp. has signed Volvo Cars of North America as the sponsor of its recently launched blogging tool for the masses, MSN Spaces, according to the company.
Google is planning to expand the world of "my media" by asking consumers to submit personal videos to the search-based Web giant. "We don't know what we're going to get," said Larry Page, Google's co-founder and president of products. "It's video blogging, people will produce it themselves. Then we can get that indexed."
In a move that expands its potential for online branded entertainment deals, Microsoft Corp.'s MSN has renamed its custom-publishing division to the MSN branded entertainment experiences team, doubled its staff and increased its budget, according to the company.
JWT has appointed James Sinclair, a leading copywriter and author of Sony Playstation's award winning 'Double Life' commercial, as its Global Creative Director.
Interpublic Group of Cos.' media buying and planning firm Universal McCann is searching for a new leader after moving current CEO Robin Kent into a role working on "special Interpublic media projects". COO Murray Dudgeon will fill in for Kent as CEO on an interim basis.
Gillette Co. earlier this week broke the first ads for Tag body spray in a campaign that looks very much like that of the brand it's out to counter -- Unilever's Axe.
Ed Meyer decided to take the money and run -- to the bank. Grey Global Group's chairman-CEO unloaded most of his new WPP Group stock barely a day after the British ad firm completed its Grey buyout March 7.
McDonald's Corp., the world's biggest fast-food chain, has unveiled an aggressively positive global marketing campaign to promote eating right and staying active, especially in messages geared to children, even as other marketers are shying away from ads aimed at youngsters.
WPP Group completed its purchase of Grey Global Group on Monday. The combined 2004 revenue of WPP and Grey is estimated at $ 9.3 billion. This will make Martin Sorrell a bigger player but still leaves him trailing Omnicom Group, which had a revenue of $9.7 billion last year.
Sony on Monday announced that Howard Stringer, chief executive of its US operations, would succeed Nobuyuki Idei as group chairman and chief executive of the Japanese electronics and media giant. The shake-up was one of the most sudden changes of management at a large Japanese company.
McDonalds’s formed a global music partnership with MTV Networks. The collaboration will start with a 30-minute monthly programme called MTV Advance Warning that will feature new musical talent combined with McDonald’s advertising imagery. The logo for the programme will include the McDonald’s name, its famous golden arches and the phrase “I’m lovin’ it”.
Robert Siegel seems to operate on instincts. He made his name, in '86, as the man who launched Dockers -- a fashion crime and a runaway business success story. In the last three years at the helm of Lacoste, he has orchestrated a sales explosion. US sales for the $1 billion global brand rose 125 per cent last year and are expected to rise 60 per cent in 2005.
Advertising spending will grow 5.1per cent this year to $150.5 billion, with the Internet, Spanish-language TV and cable TV showing the biggest gains, according to a forecast from TNS Media Intelligence.
J. Walter Thompson has named Craig Davis as its worldwide Chief Creative Officer, a move that's part of a repositioning and rebranding for the world's oldest advertising agency. He will work in tandem with Bob Jeffrey, CEO of the global network, to move the agency to a new focus on creativity and strategy.
Google, the leading internet search engine, will announce on Tuesday it has linked with broadcasters to provide a service allowing web users to find content in television programmes.
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