Date-wise News

There is a feeling that Indian advertising isn’t going through one of its best phases although things appear rosy from the outside. Industry people point at a number of reasons for this current disenchantment — ranging from the lack of value added leadership to the basic work ethos to mentorship to employee poaching from related businesses.

exchange4media Staff Mar 8, 2005 4:18 PM

One billion people, over 600 million young people; 300 million children; and yet an ice cream market estimated to be merely valued at Rs 10 billion! Hitherto considered to be an impulse purchase product, ice creams are increasingly becoming ‘a planned buy’.

exchange4media Staff Mar 8, 2005 4:14 PM

Sony on Monday announced that Howard Stringer, chief executive of its US operations, would succeed Nobuyuki Idei as group chairman and chief executive of the Japanese electronics and media giant. The shake-up was one of the most sudden changes of management at a large Japanese company.

exchange4media Staff Mar 8, 2005 7:49 AM

Airtel, India's leading mobile service provider, on Monday announced the launch of virtual pet service on mobile phones. With this new service, Airtel is trying to go beyond the already popular mobile content like ring tones, wallpapers and games etc.

exchange4media Staff Mar 8, 2005 7:48 AM

Cartoon Network, the number one kids' entertainment channel, has introduced the latest, original animated series from Cartoon Network Studios -'Foster's Home for Imaginary Friends.'

exchange4media Staff Mar 8, 2005 7:47 AM

Print advertising by the hotel industry in 2004 remained at almost the same level as in 2003. The industry is seen to be stepping up ad spends in summers and during the festival season. While Mahindra Holidays & Resort was the biggest spender, among brands Club Mahindra took the top position.

exchange4media Staff Mar 8, 2005 7:46 AM

National Geographic Channel has decided to try the thriller/crime genre for its audience. The channel's new show, 'Nat Geo Investigates' will take the daily 10.00 pm slot on the channel featuring real life crime stories like that of Charles Sobhraj's.

exchange4media Staff Mar 8, 2005 7:45 AM

In the series of reality shows hitting the telly tube, Contender is the new kid on the block. The Contender will be premiered on AXN India on March 10 (Thursday) at 9 pm. Said Rohit Bhandari, Director (South Asia), AXN, "In the list of high pedigree shows, the Contender is definitely the biggest. This will be one of the first heavy-duty action-packed reality shows that will provide the Indian audiences with unique and exciting alternative.

exchange4media Staff Mar 8, 2005 7:44 AM

The Bennett, Coleman & Co Ltd media conglomerate, offloaded a 3.26 per cent equity stake in Mid-Day Multimedia, a day after the Indian Express Ltd, the promoter of the Indian Express newspaper chain, picked up a 10 per cent stake in Mid-Day.

exchange4media Staff Mar 8, 2005 7:43 AM

Dainik Jagran is the fastest growing Hindi daily in Bihar, clocking a growth rate of 22.5 per cent, according to ABC Jan-June 2004 figures. It publishes two editions from Bihar: Patna and Bhagalpur, with a combined circulation of 168,322.

exchange4media Staff Mar 8, 2005 7:42 AM

Tata Chemicals has finally taken a decision on its creative partner. Following a multi-agency pitch, the company has zeroed in on Leo Burnett to take care of its creative duties worth about Rs 12-15 crore. TME (The Media Edge) continues to handle the media duties of the company.

exchange4media Staff Mar 8, 2005 7:41 AM

JWT has bagged the creative account of Pentair Water India, a part of the $3 billion Pentair Group based in Minnesota, USA. Rohit Ohri, General Manager and Branch Head, JWT, Delhi, confirmed the account win.

exchange4media Staff Mar 8, 2005 7:41 AM

STAR India's Sr VP, Ad Sales Joy Chakkraborthy has decided to call it a day. Chakkraborthy is joining Zee Telefilms as EVP, Ad Sales, where in he will take care of all the channels of Zee network barring the news channels. He will join the network on March 9, 2005.

exchange4media Staff Mar 8, 2005 7:40 AM

Erstwhile Chitralekha Publisher Bharat Kapadia has joined the Bhaskar Group from March 5 as Executive Director. He would be reporting directly to the board, and would oversee the circulation, distribution, marketing and ad sales of Divya Bhaskar.

exchange4media Staff Mar 8, 2005 7:38 AM

Srikant Raman, currently with OMS, Mumbai is joining GroupM’s Consumer Connect Group as Director, CCG, Mumbai this week. Raman has worked in advertising and media for over 13 years.

exchange4media Staff Mar 8, 2005 7:37 AM