Date-wise News

Reebok International is sold on interactive. After the sneaker maker drove tons of Web traffic with the humorous TV ads "Terry Tate Office Linebacker" in 2002, the company has decided to test another emerging interactive channel.

exchange4media Staff Apr 30, 2005 7:55 AM

An online survey by AC Nielsen shows that Indians top the list of intending car buyers across Asia. When compared with their American and European counterparts, Asians were the "most aspirational" when it came to car ownership in the next 12 months.

exchange4media Staff Apr 30, 2005 7:53 AM

BBC World Service has come out with its first major direct e- marketing campaign. The campaign builds on the success of its e newsletters sent to thousands of listeners across the world.

exchange4media Staff Apr 30, 2005 7:51 AM

As part of its strategy to promote Brand Kerala, Kerala Tourism is now targeting the domestic IT professionals, which have a decent disposable income in hand and the desire for weekend retreat. To attract this specific segment, it has initiated a series of roadshows that put its first feet at Bangalore followed by Chennai and other chosen destinations.

exchange4media Staff Apr 30, 2005 7:50 AM

Ariston, a built-in appliances brand of an European company Indesit, will be soon making its foray into the Indian market. The three billion euro company has entered into an exclusive marketing tie up with Overseas Connexion Limited (OCL) for its brands throughout India.

exchange4media Staff Apr 30, 2005 7:49 AM

FMCG major Hindustan Lever is in the midst of effecting a major change in the way one of its oldest soap brands, Lux, will communicate with consumers. HLL has roped in the Pune-based design consultancy, Elephant Design, for revamping the visual vocabulary of the personal-care brand. The company plans to implement a strategy to convert Lux from being one among the many in a highly crowded market to a product that is picked up by consumers by the sheer power of the brand name.

exchange4media Staff Apr 30, 2005 7:48 AM

Luxury brands are all set to engulf the Indian market, but will there be enough takers. The second coming of the luxury brands in the market is also seeing renewed activity among the first wave that arrived a few years earlier.

exchange4media Staff Apr 30, 2005 7:47 AM

Coca-Cola's Thanda Aish-Cash promotion, which was launched in February 2005, culminated at a glittering ceremony in Mumbai. From 100 lucky winners from across India, who got the opportunity to lunch with Aishwarya Rai, 'Lucky Ramu,' was announced on basis of a draw.

exchange4media Staff Apr 30, 2005 7:45 AM

Zee Telefilms Limited has reported fourth quarter's consolidated revenues of Rs 387.80 crore representing a 10.1 per cent growth over the corresponding period in the previous fiscal. Profit-before-tax for the fourth quarter of the fiscal 2005 was Rs 124.7 crore, a growth of 12.6 per cent as compared to the corresponding quarter last year, while net profit was Rs 92.7 crore, a growth of 11.4 per cent, after providing Rs 47 million as exceptional item.

exchange4media Staff Apr 30, 2005 7:44 AM

TCL India Holdings, a 100 per cent subsidiary of the Rs 216-billion Chinese electronic goods major, TCL Corporation, has appointed AMO Communications as its AOR/creative agency. The decision follows a pitch by nine agencies lasting over three months.

exchange4media Staff Apr 30, 2005 7:43 AM

In a significant development, SBI Mutual Funds has awarded its media planning and buying mandate to OMD (Optimum Media Direction.) The size of the account is estimated to be in the region of Rs 15-20 crore.

exchange4media Staff Apr 30, 2005 7:42 AM

JWT Mumbai has won prestigious Stevie Award in New York. It is the only Indian advertising agency to be honoured with this award. The agency got the honour for the ad created for Philips - 'Bada TV' and a finalist certification for the Philips DVD - 'Ramukaka' TVCs.

exchange4media Staff Apr 30, 2005 7:41 AM