Date-wise News

The Indian arm of the $60 billion electronics and entertainment conglomerate Sony, is set to receive greater management attention under its newly appointed global chief executive Howard Stringer.

exchange4media Staff Mar 9, 2005 8:07 AM

Raj TV, the Tamil entertainment channel, has tied up with Eureka Forbes to create awareness on water conservation issues through specially created programming on World Water Day, which falls on March 22.

exchange4media Staff Mar 9, 2005 8:06 AM

Mirinda, the flavoured drink from Pepsi's stable, has kicked off its initiatives for this summer with a new TV campaign. The ad will hit all the television channels.

exchange4media Staff Mar 9, 2005 8:05 AM

Direct-to-home (DTH) and cable television can co-exist, as is the case all over the world including the US, said Pradeep Guha, chief executive officer (CEO) of Zee Telefilms, on Monday. Guha said DTH means addressability and added that it is the future of television.

exchange4media Staff Mar 9, 2005 8:04 AM

WPP Group completed its purchase of Grey Global Group on Monday. The combined 2004 revenue of WPP and Grey is estimated at $ 9.3 billion. This will make Martin Sorrell a bigger player but still leaves him trailing Omnicom Group, which had a revenue of $9.7 billion last year.

exchange4media Staff Mar 9, 2005 8:03 AM

Prasar Bharati is expecting to rake in Rs 200 crore in advertising revenues during the telecast of the India-Pakistan cricket series on its terrestrial network Doordarshan and satellite channel DD Sports.

exchange4media Staff Mar 9, 2005 8:02 AM

Levi Strauss India (LSIL) has announced the appointment of K Venkatramani as new Marketing Director. He takes over from Shumone Chatterjee who recently became Managing Director of Levis Strauss India.

exchange4media Staff Mar 9, 2005 8:01 AM

Channel 7 from the stable of Jagran Group of Publications is to be launched on March 27, said Siddhartha Gupta, Director, Channel 7. The channel is currently on its testing phase.

exchange4media Staff Mar 9, 2005 7:58 AM

Star One is making substantial progress in its course of action -- from new shows, branded content and in-programme product placement to converting the otherwise medium and light viewers to heavy viewers. TAM Media Research numbers of Star One's core TG -- CS AB 15-34 -- in the Hindi speaking metros show that the channel is delivering steady numbers in these markets.

exchange4media Staff Mar 9, 2005 7:57 AM

SBI Life Insurance is in the process of reviewing its creative partner. In the course, the finance major has invited agencies for the duties. The incumbent on the business is O&M and the account size is Rs 15 crore.

exchange4media Staff Mar 9, 2005 7:55 AM