Date-wise News

Gillette Co. earlier this week broke the first ads for Tag body spray in a campaign that looks very much like that of the brand it's out to counter -- Unilever's Axe.

exchange4media Staff Mar 12, 2005 8:37 AM

Close on the heels of Gujarat government’s intention to build a theme park at Porbandar, the amusement industry is gearing up for an exponential growth this year. At least 60 water, theme and amusement parks are under construction in different parts of the country investing between Rs 450-Rs 600 crore. Some of them are coming in smaller cities like Kanpur, Allahabad and Baroda.

exchange4media Staff Mar 12, 2005 8:35 AM

The Telecom Regulatory Authority of India (Trai) today set in motion further cuts in Internet, broadband and international call rates by slashing international bandwidth tariffs by up to 70 per cent.

exchange4media Staff Mar 12, 2005 8:33 AM

India's largest B2B fashion event is back with a fresh look. The Lakme India Fashion Week will be held from April 20-26 at the Grand Hotel in Delhi.

exchange4media Staff Mar 12, 2005 8:32 AM

Leading sports brand Adidas India has kicked off a Footscan programme in Delhi, Mumbai, Bangalore, Hyderabad and Chennai. It is an in-store facility that will enable customers to get the right footwear recommended by experts. The company has also launched a range of technical running shoes.

exchange4media Staff Mar 12, 2005 8:31 AM

Salman Khan has been roped by Bhawani Textiles as brand ambassador for Dollar undergarments for the next two years.

exchange4media Staff Mar 12, 2005 8:30 AM

Hindustan Petroleum Corporation Ltd, has signed tennis sensation Sania Mirza to endorse its retail brands. The company believes that Sania will provide its brands with the energy required to compete in the market place.

exchange4media Staff Mar 12, 2005 8:28 AM

Radio Mirchi has announced that Mirchi KAAN Awards will be held in Mumbai on April 22. The award is an attempt to recognise the need and importance of rewarding the excellent work done by advertising agencies on radio.

exchange4media Staff Mar 12, 2005 8:27 AM

rmg david has strengthened its leadership by appointing Vivek Sharma as Managing Partner. Sharma moves from the Ogilvy network where he was National Head of the Unilever business.

exchange4media Staff Mar 12, 2005 8:26 AM

M. Venkataraman, Director-Corporate, Bennett, Coleman & Co. Ltd. (BCCL), publishers of The Times of India, has quit. He has joined Hyderabad-based Deccan Chronicle as President, according to reliable industry sources, and will be spearheading the newspaper's Chennai project.

exchange4media Staff Mar 12, 2005 8:24 AM

Innova, the new offering from Toyota Kirloskar Motors (TKM), will be launched with an exclusive television event - Innova Stars Ki Dhoom -- on Star Plus this Sunday at 8.00 p.m. For the first time a car is being launched with a television event to back it.

exchange4media Staff Mar 12, 2005 8:22 AM

Joydeep Raha has been promoted as Head, Initiative Mumbai. He currently heads Initiative's southern branch as Associate Vice-President, Initiative Bangalore. Joydeep will continue to handle the responsibilities of the Bangalore business along with his new responsibilities in Mumbai where he will now be based.

exchange4media Staff Mar 12, 2005 8:21 AM