Date-wise News

The DAY AFTER (International Illustrated Fortnightly Newsmagazine) expresses its deep solace and heartfelt condolences towards the tsunami victims and sympathizes with the survivors of the tragedy that brought untold suffering and agony to a great number of people in South East Asia.

exchange4media Staff Feb 12, 2005 11:27 AM

McDonalds’s formed a global music partnership with MTV Networks. The collaboration will start with a 30-minute monthly programme called MTV Advance Warning that will feature new musical talent combined with McDonald’s advertising imagery. The logo for the programme will include the McDonald’s name, its famous golden arches and the phrase “I’m lovin’ it”.

exchange4media Staff Feb 12, 2005 8:28 AM

In an effort to realise the full potential of the travel and tourism sector, the World Travel and Tourism Council has unveiled an agenda for the 5th Travel & Tourism Summit scheduled to begin in the Capital from April 8-10.

exchange4media Staff Feb 12, 2005 8:27 AM

HCL Frontline, the distribution arm of HCL Infosystems, in association with Toshiba, has launched the world's lightest notebook, Toshiba Portégé R 150.

exchange4media Staff Feb 12, 2005 8:26 AM

If it's not cricket, companies prefer to associate more with the personality than the sport. Even as audience interest rises, advertisers are not going to rush in to advertise during these events, the media industry reckons. The industry, however, believes it is important that Indians continue to do well in sports other than cricket for it to gain advertisers' acceptance in the long run.

exchange4media Staff Feb 12, 2005 8:24 AM

Love is in the air and everyone is looking to make the best of it, whether it is through special movies and series or through new product launches. The companies are trying to cash in Valentine's Day celebration with their special initiatives and new goodies.

exchange4media Staff Feb 12, 2005 8:23 AM

Hanmer & Partners Communications Private Limited, one of the leading public relations consultancy firms, has pitched in communication expert Ravi Dubey as its Corporate Advisor.

exchange4media Staff Feb 12, 2005 8:22 AM

After a one-year stint with Southern Spice Music, Nischal Kumtakar has shifted to Star News as Head-Ad Sales for the southern region. Prior to Southern Spice, he was with TV Today Network for seven years.

exchange4media Staff Feb 12, 2005 8:19 AM

Hindustan Lever, the country’s largest consumer products company, has restructured its foods business. After betting big on the foods business for driving growth, HLL has not got satisfactory results. It had invested a lot on research and development in terms of launching innovative products to treat the platter of the Indian consumer.

exchange4media Staff Feb 12, 2005 8:17 AM

Zayed Khan has signed a contract with LG Electronics India Limited to endorse their entire range of products. Khan will now be joining cricketers Yuvraj Singh, Sourav Ganguly, K. Srikanth and Sunil Gavaskar in endorsing the brand. The company is also looking at extending their association with the entertainment industry by making in-film placements.

exchange4media Staff Feb 12, 2005 8:15 AM

Kajal Thakur, Regional Director, Optimum Media Solutions (OMS) Delhi, has been transferred to OMS Bangalore, where she will be looking after the new initiatives. Replacing Kajal will be Madan Mohapatra, who recently quit Universal McCann.

exchange4media Staff Feb 12, 2005 8:14 AM

The task was to pick some of the hottest ads of the season, spinning across a variety of categories. While picking the ripest of the bunch, R Balakrishnan, National Creative Director, Lowe, tried to reconcile some of the issues inherent in Indian advertising. He said, "A good ad is the one which makes you stop in your path and get it noticed. But the thought has to be in sync with what you are trying to say. If you execute an interesting ad on a wrong thought, it just won't work.

exchange4media Staff Feb 12, 2005 8:04 AM