Date-wise News

According to reliable industry sources, NDTV’s Managing Editor, Rajdeep Sardesai, and CFO, Sameer Manchanda, have decided to part ways with the premier news network run by Prannoy Roy. However, all parties concerned in this sudden development are tight-lipped about the turn of events. It is not yet known where the two are headed.

exchange4media Staff Apr 14, 2005 11:52 AM

Arthi Gurunandan has joined as Media Manager at Henkel Spic. She moved sometime ago from MPG. At Henkel Spic, she is the single point of contact for all media activities. Interface handles the media duties for the company.

exchange4media Staff Apr 14, 2005 10:47 AM

Microsoft Corp. has signed Volvo Cars of North America as the sponsor of its recently launched blogging tool for the masses, MSN Spaces, according to the company.

exchange4media Staff Apr 14, 2005 8:09 AM

Opening up the retail sector to foreign direct investment (FDI) would be beneficial for India in terms of price and availability of products, according to the World Bank.

exchange4media Staff Apr 14, 2005 8:08 AM

Not long after signing on Sania Mirza, Tata Teleservices Limited has announced that it has signed on actress Trisha as the new brand ambassador for the Tamil Nadu, Kerala and Andhra Pradesh telecom circles. She will represent all Tata Indicom products in the said regions for the contract period of a year.

exchange4media Staff Apr 14, 2005 8:07 AM

Sourav Ganguly is no longer among the hottest poster-boys in the cricketing circuit. The Indian captain's performance in the recent matches has not been spectacular and the six-match ban has added to his woes. All this seems to have taken some sheen off his saleability.

exchange4media Staff Apr 14, 2005 8:07 AM

GET Lionel India, the KK Birla Group's travel company, has announced its foray into sports tourism. It has launched a joint marketing initiative with SportzVillage -- a Bangalore-based organisation focusing on sports education for children and corporate sporting events -- to promote sports related tour itineraries, primarily among school children.

exchange4media Staff Apr 14, 2005 8:06 AM

Leading pizza chain Pizza Hut is planning to expand their outlets further from 98 to 128 by the end of this year. The chain plans to penetrate into towns with population of plus one million. As part of the summer initiative, the company has added new salad variant to increase footfalls.

exchange4media Staff Apr 14, 2005 8:05 AM

Rajasthan Patrika has some interesting marketing initiatives up its sleeve. It has introduced a host of SMS services with the punchline 'fulltime masti' on 6969. At the same time, it is holding a Golden Voice contest to unearth local talent.

exchange4media Staff Apr 14, 2005 8:04 AM

The FCB Ulka group has entered into promotion services after its foray into direct marketing, healthcare, media buying and creative services. The agency is targeting a Rs 50 crore business in the first two years.

exchange4media Staff Apr 14, 2005 8:03 AM

From events to now documentaries, Entertainment Solution Providers (ESP) has come a long way and to add a feather on its cap is the proposed documentary on truck drivers, which won the MIPDOC co-production challenge at Cannes on April 10.

exchange4media Staff Apr 14, 2005 8:02 AM

Media company TV 18 today decided to raise $50 million (approximately Rs 225 crore) from the international market. The TV 18 board decided to place an enabling resolution seeking shareholders’ approval at a general meeting shortly.

exchange4media Staff Apr 14, 2005 8:01 AM

While Zee Telefilms, ESPN-Star Sports and state-owned Prasar Bharti slug it out for rights to telecast cricket matches organised by the BCCI, the all-powerful board is planning to launch a 24-hour cricket channel of its own. The proposed channel will be run by a company owned by the board and will telecast the matches organised by it.

exchange4media Staff Apr 14, 2005 8:00 AM

Outdoor Today, India's only magazine on outdoor advertising, has announced the launch of an annual convention exclusively for the Outdoor Advertising community in the country. The two-day event will be held in Mumbai on June 10 and 11.

exchange4media Staff Apr 14, 2005 7:58 AM

“One major change we will see in the future would be the shift from formats to brands. With technology providing endless possibilities, the challenge for print will be to extend the brand beyond its existing format without losing the focus of aggregating relevant audiences.”

exchange4media Staff Apr 14, 2005 12:00 AM

I think if the music is good, you could surely get a ghazal enthusiast to fancy a mainstream Bollywood hit, or vice versa. Coming to WorldSpace, it gives audience the luxury of choice. Among the Indian channels, Farishta is dedicated to Hindi classics and Jhankaar to current hit music (both film as well as Indipop) – which make easier for a listener to choose the kind of music at any given time.

exchange4media Staff Apr 14, 2005 12:00 AM