Date-wise News

Joydeep Raha has been promoted as Head, Initiative Mumbai. He currently heads Initiative’s southern branch as Associate Vice-President, Initiative Bangalore. Joydeep will continue to handle the responsibilities of the Bangalore business along with his new responsibilities in Mumbai where he will now be based.

exchange4media Staff Mar 11, 2005 3:55 PM

The non-carbonated beverages market in India is expected to grow by 40 per cent per annum over the next five years. The total size of the branded non-carbonated beverages market is estimated to be around Rs 5 billion.

exchange4media Staff Mar 11, 2005 2:33 PM

Be it viewer delight or expensive marketing campaigns run by television channels — the reason behind them is the green bucks. Media, in simple terms, is a business profitability of which rides on what others spend on it.

exchange4media Staff Mar 11, 2005 2:31 PM

rmg david has strengthened its leadership by appointing Vivek Sharma as Managing Partner. Sharma moves from the Ogilvy network where he was National Head of the Unilever business.

exchange4media Staff Mar 11, 2005 11:26 AM

Ed Meyer decided to take the money and run -- to the bank. Grey Global Group's chairman-CEO unloaded most of his new WPP Group stock barely a day after the British ad firm completed its Grey buyout March 7.

exchange4media Staff Mar 11, 2005 7:34 AM

The Tata group has embarked upon an exercise to “refresh” its corporate identity and has hired international design agency Tower Partners LLC for the purpose.

exchange4media Staff Mar 11, 2005 7:33 AM

K Sera Sera Productions has acquired the distribution rights for Tango Charlie. It is directed by Manishankar (of 16th December fame) and is based on the war theme.

exchange4media Staff Mar 11, 2005 7:32 AM

In a realignment of key portfolios at Shaw Wallace, Deepak Chaudhuri, Joint President, Shaw Wallace, has been entrusted with the responsibility of entire marketing department with immediate effect. Effective April 1, 2005, Chaudhuri will be designated as President, Liquor Division succeeding A K M A Shamsuddin who will be retiring that day.

exchange4media Staff Mar 11, 2005 7:31 AM

With the objective of encouraging the online advertising industry in India, MSN India on Thursday invited advertisers, agencies and creative houses to post their entries for the Cannes Cyber Lions Awards Festival.

exchange4media Staff Mar 11, 2005 7:30 AM

Audit Bureau of Circulation (ABC) has realised that there is still quite a lot about the print industry that doesn't get due attention in the minds of the custodian of advertisers' money or media planners. To change the situation, the organisation has arranged a seminar on March 16 to bring to light various facets of the body with the media players.

exchange4media Staff Mar 11, 2005 7:29 AM

According to the 2004 four-wheeler brand health and need segmentation study by TNS, emotive needs such as potency, prestige and status are relevant for over 50 per cent of car buyers in India. In contrast, new car buyers in China are becoming increasingly brand driven.

exchange4media Staff Mar 11, 2005 7:29 AM

Following the recent realignment of responsibilities in the Response section of The Times of India Group, the media behemoth has assigned incremental duties to certain key officials. C R Srinivasan, Deputy Director, who was Head of Response, Delhi, is now Head of Response, North. And Sujoy Ghosh, Vice-President, who was Head of Response, Mumbai, is now Head of Response, West.

exchange4media Staff Mar 11, 2005 7:28 AM

The Government has constituted a committee to carry out a comprehensive review of existing rate structure for DAVP advertisements and to suggest a new rate structure formula.

exchange4media Staff Mar 11, 2005 7:27 AM

With the Indo-Pak Test series grabbing all eyeballs, most white goods marketers are geared up for the challenge too. While LG and Samsung have lined up fresh campaigns, Electrolux is using the scrollers to mark its presence.

exchange4media Staff Mar 11, 2005 7:26 AM

Purnendu Bose, Chief Operating Officer, Hungama TV, has tendered his resignation, which has been accepted with immediate effect. With this development Hungama comes under the supervision of UTV, CEO, Ronnie Screwvala, and Bose moves on to take care of SaharaOne.

exchange4media Staff Mar 11, 2005 7:26 AM

The battle lines are being drawn for what could be the biggest war for mega game show honours on the Indian television. With Star Plus already announcing its plans to start the season of its runaway hit game show "KBC," possibly from August - September, Zee bosses are fine-tuning their strategy to pre-empt KBC.

exchange4media Staff Mar 11, 2005 7:25 AM

WPP network has floated a new company in India called Matrix. The entity would be managed by GroupM's L S Krishnan, aided by Rajeev Berry. The purpose of setting up this new company is to deliver content such as advertiser funded programmes and sponsorships, in addition to delving into new media such as malls, multiplexes and the digital and mobile space.

exchange4media Staff Mar 11, 2005 7:24 AM

Universal McCann has bagged the media planning and buying business of Monster. Chintamnai Rao, President, Universal McCann, while confirming this win, declined to disclose the size of the account.

exchange4media Staff Mar 11, 2005 7:22 AM