Kids
Walt Disney TV International has decided it’s time it should speak on its venture in the Indian market. All set to compete for kids’ and families’ attention from December 17, 2004, the organisation shares why the Disney brand would work in India, the importance of the Indian market and much more on its operations.
Walt Disney Television International Asia Pacific (WDTVI-AP) has signed a multi-year deal with STAR group to distribute Disney Channel and Toon Disney Channel in India. Both the channels will be launched on Friday, December 17.
Cellphones and children - most parents would call it a dangerous combination but more and more cellphone companies and operators are wooing kids with new interactive games, cartoons, quiz and word wizard - all of it packed in a single gizmo.
Wedged in between news of the Shankara-charya’s arrest, Saurav’s ban and the combined euphoria of Id and Diwali, Children’s Day came and went in a bit of a stupor. No big Children’s Day celebrations, no promotions, no special messages. Unlike the hype associated with Women’s Day or Valentine’s Day, Children’s Day stayed within school compounds, unsponsored and unsung. Except Parle, which did announce the launch of three new flavoured creams in their biscuits on the occasion.
Cartoon Network has launched five brand new animated series and a host of other popular shows and movies for Diwali and Children's Day. For kids, there will be contests to win attractive prizes.
The operations for Walt Disney India is in full swing and in process, the organisation is in talks with STAR India for it distribution. The exchange between the two entities has been on for some time now and the inking of the deal is expected soon.
Many in the industry might be of the impression that it’s too late for children’s channel Nick to pose any competition to other players in the category. The channel however, is set to make it otherwise. With new people, new shows and a new campaign lined up, for Nick it’s showtime.
Going on-ground seems to be the most preferred route for the kids’ channels to reach to their audience. Following the initiatives like Captain’s Hunt of Hungama TV and Worldwide Day of Play from Nick, POGO has now gone a step ahead and instituted an award dedicated to kids – POGO Amazing Kids Awards.
The media & entertainment giant Walt Disney, has entered into a merchandising tie-up with Sierra Enterprises (national trade channel partner of Nike in India) for its kids shoes.
POGO channel has initiated an interactive contest whereby grand prize winners will get a chance to co-host the ‘Prime Pogo’ programme with hosts Niall and Chinu. Not only that, the kid brigade has plenty of prizes to win.
Don’t underestimate the ‘persuading power’ of kids, advised marketers at a Cartoon Network seminar in New Delhi on Wednesday. Kids are innocent devils who want to be treated like adults and can really be influential in the decision making process, they said.
Guess what Delhi kids love the most. Perhaps, internet and pocket money. The 2004 edition of Cartoon Network’s patented Indian kid’s lifestyle research, New Generations, showed that Delhi children surf the net more and earn good money from their parents.
Cartoon Network has released its fifth in-depth study on the living habits of Indian kids coming from SEC A and B. The study was carried out through 14 centres on a sample size of 6,412 – with kids and mothers having equal participation. Looking into the different facets of kids’ life, the research throws up an array of interesting observations.
Walt Disney might be getting all set to compete in the Indian market but it isn’t prepared to share most of its activities – people, programming or other plans. Industry sources, however, inform that the company has taken its claim on the present resources and as far as programming is concerned, work has begun in full swing.
Monopoly, the popular board game on buying and selling of properties, giving an opportunity to learn the tricks of the trade with play money and destinations, can now, for real, take one to Japan with their promotion event, the World Monopoly Championship. This year, popular toy maker Funskool brings the event to India.
POGO has announced the launch of its first local show, Prime Pogo – beginning August 20. Hosted in Hinglish, Prime Pogo will be aired every Friday and Saturday between 5 and 7:30 pm.
Portico New York, international home decor and furnishings company, has entered into a strategic tie-up with Walt Disney Company India Pvt Ltd to launch an exclusive kids range of home textiles called the ‘Roller Coaster’ collection. This collection will feature Disney characters such as Pooh, Tigger & Piglet, Mickey & friends and Ariel.
Cartoon Network gets ready to entertain viewers at a four-city mega event, Toon Games 2004 – where kids can enjoy unlimited fun with their favourite cartoon characters. On-air contest and comprehensive school contact programmes for kids are soon to come up.
Animax – India’s first animation channel for all ages, has achieved connectivity of over eight million cable and satellite homes within four days of its launch. The channel is now reaching out to 90% of India’s five metros – Delhi, Mumbai, Kolkata, Chennai and Bangalore.
Even as Disney is poised for a smooth launch and the kids’ space is cramped with increasing number of players, Cartoon Network is confident of holding on to its share of the revenue pie. We took a look to find out what lies beneath the confidence.
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