Kids
Kids Media India (KMI), a subsidiary of Spacetoon, has inked an exclusive licensing partnership with World Wrestling Entertainment (WWE) for the latter’s merchandise. The partnership is expected to propel annual revenues generated from WWE-licensed consumer goods in India to $10 million in the next three years.
Disney Channel is launching ‘Break Time Masti Time’, based on the storytelling format, to mirror the fun, laughter and antics of 14-year olds during their school breaks. The programme will go on air from October and would be aired between 6 pm and 7 pm.
Placing brands strategically in various films is passé, it is now time for brand mascots to take a bow in films. Britannia’s Treat mascot, Funtoon, will make his ‘debut’ as an animated character in the forthcoming children’s film ‘Hari Puttar - A Comedy of Terrors’.
Nick along with Boost has announced ‘Let’s Just Play’ – an initiative to motivate kids and their parents to work towards a healthy and playful lifestyle. The ‘Let’s Just Play’ movement will kick off with an initiative where Nick would go blank for 30 minutes on September 27 to encourage kids to step out and play outdoors.
For kids’ channels, festive days are back again. With Friendship Day, Raksha Bandhan, Independence Day and Janmashtami round the corner, Cartoon Network, Pogo, Disney, Jetix and Nick have come up with various initiatives and programmes to ring in the celebrations for the young and young at heart alike.
WorldKids Foundation, a non-profit organisation, has joined hands with Kotak Mahindra Bank to showcase the best of national and international children’s films for a wide ranging age group from eight years till young adults of 21 years. The WorldKids International Film Festival is being held in Delhi from July 25 to 31.
Pogo is ready to launch its eighth original production, a game show called ‘Hole in the Wall’. The innovative game show format will be seen for the first time on Indian television on July 28 at 6 pm and will be on air Monday to Friday. ‘Hole in the Wall’ will engage the audience with the challenging fumbles and stumbles of the participants.
Chandamama, the 61-year old children’s magazine, is now going ahead in its cyber avatar. The publication has launched its online portals in Hindi, Tamil and Telugu. It already has a portal in English and will soon launch websites in Marathi and Oriya languages.
No, the Jetix Premier League (JPL) is not a cricket tournament for kids, but a one-of-a-kind initiative where viewers will form their individual on-air teams to compete in the Jetix Premier League played on the channel. The channel will tour 600 schools and engage four lakh kids across six metros.
With the Beijing Olympics less than a month away, the buzz around the world’s greatest sporting extravaganza is increasing. Worldwide Olympic Partner Samsung is organising a mega quiz contest on Olympic Games for school children, titled Samsung Olympic Games Quest 2008. The contest is expected to see participation of nearly 1,000 schools.
DQ Entertainment International and MoonScoop Group have entered into a strategic alliance under which both companies would co-produce at least five TV series and two feature films (animated and/or live action) for worldwide distribution, with estimated global costs of over $100 million.
Hyundai wants to catch ‘em early. The car maker has launched an initiative to educate young minds about Road Safety, wherein students would be encouraged to present imaginative and interesting ideas by ‘Sketching the i’ as in Hyundai i10. The programme commenced on June 16 and will continue till the third week of August.
Following its Nick Fundoo Superstar activity, Nick has now announced the launch of its new property, ‘Nick Toon Jockey’. The initiative is to give an opportunity to kids to be a ‘Toon Jockey’, who would be the face of the channel and represent Nick across its various on-air and on-ground initiatives.
Portico New York has launched its special home furnishing collection of bed and bath linen based on the hugely popular Cartoon Network original series Ben 10. The special Ben 10 collection from Portico comprises bed-sheets, cushions, beach towels and pillows.
In a bid to tap the growing kids’ market, Reebok, under its Reebok Juniors brand, has introduced an entire of sports gear comprising apparel and footwear. Reebok Juniors has also launched its first communication, ‘Made to Play’, to support this launch. The range is targeted at kids in the 4-14 age-group.
Augmenting its original productions bouquet, Pogo is premiering three new original productions for kids this summer. ‘Sunaina’, a family sitcom, will air on Sundays at 10.00 am. ‘M.A.D. 6.0’ returns on Pogo on June 22, while the second season of ‘Cambala Investigation Agency’ is premiering on June 14.
Pushed to the margins of the society, these children might not have much to look forward to. Nevertheless, SOS Children’s Villages of India provided some succor to the deprived children, organising a musical concert, ‘Music 4 Kids by Kids’, at the Capital on May 21.
Surviving in the time of IPL and how. Vijay TV’s ‘Summerfest’ initiative for kids has delivered for the channel. The programme initiative that was kicked off on April 21 is still going strong for the channel with an exciting line-up of popular English and Hindi kids flicks dubbed in Tamil.
Zee Cinema has launched a special Summer Festival for kids featuring the best of Bollywood and Hollywood movies. The channel has roped in Darsheel Safary of ‘Taare Zameen Par’ fame for its promotional and communication campaign. The festival kicks off on May 19 at 12.30 pm, and movies would be aired Monday to Friday.
Harried parents looking at ways to keep their kids engaged during this summer vacation can look to Amar Chitra Katha. The publishing house has introduced selected collection of 60 Amar Chitra Katha books this summer, including epics, mythology, Indian classics, fables, folklore, brave hearts and visionaries.
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