Date-wise News

The ABP Group is effecting a reshuffle in its brand management. Sandip Ghose, VP, who was looking after the brand functions of The Telegraph and Businessworld, is leaving the organization at the end of the year. Amitabha Dutta, currently VP, Ananda Bazar Patrika, will take over as VP, The Telegraph.

exchange4media Staff Nov 4, 2004 4:18 PM

Nishchint Chawla, Chief Operating Officer of Red FM, India Today Group’s radio channel, quit the organization two days ago. The group’s Chief Financial Officer, Anil Mehra, has been asked to oversee Red FM till a replacement is found.

exchange4media Staff Nov 4, 2004 10:07 AM

Hindustan Lever Ltd(HLL), the country’s largest consumer goods company, has launched an internet-based rural information service, called i-shakti in Andhra Pradesh in association with the state government’s Rajiv Internet Village programme.

exchange4media Staff Nov 4, 2004 7:46 AM

Ad agencies with OOH operations such as Mudra (Primesite), Lintas (Aaren Initiative), O&M (Ogilvy Activation) and Madison Outdoor (MOMS) are incorporating software-led technology packages which are likely to further change the face of outdoor advertising in the country apart from boosting the business potential of this segment.

exchange4media Staff Nov 4, 2004 7:46 AM

In what may turn out to be a repeat of the 'India Shining' campaign of the National Democratic Alliance (NDA), the Congress-led United Progressive Alliance (UPA) government has decided to evolve a muti-media strategy to popularise its achievements and the progress made on the implementation of the Common Minimum Programme (CMP).

exchange4media Staff Nov 4, 2004 7:44 AM

Encompass began its journey as an events and promotions company, and now has spearheaded its transformation into another direction, namely, below the line communications. Encompass asserts that it is now the preferred marketing partner for the discerning corporate.

exchange4media Staff Nov 4, 2004 7:43 AM

Infosys Technologies Limited made a winning sweep in the Businessworld Most Respected Companies Awards announced last weekend. The company remained India’s Most Respected Company – a place it has held since 2001. It topped the special categories of Most Ethical and Most Globally Competitive Companies; and was the Most Respected Company in IT sector category, topping all nineteen parameters of the survey.

exchange4media Staff Nov 4, 2004 7:43 AM

Cartoon Network has launched five brand new animated series and a host of other popular shows and movies for Diwali and Children's Day. For kids, there will be contests to win attractive prizes.

exchange4media Staff Nov 4, 2004 7:42 AM

In a bid to provide the viewers a wider arena of programming, Zee TV is ready with a horror series going on air from November 6. Programming Head Ashwini Yardi says the new horror series will replace 'Jeena Isi Ka Naam' in the 8 pm slot.

exchange4media Staff Nov 4, 2004 7:41 AM

Close on the heels of the tremendous success of India’s first ‘Reverse Auction' initiative - Star 7827 – the interactive wireless communication platform from Star India network, has launched its second Reverse Auction - Kismat Jagao, 7827 Lagao, as a Diwali promotion special in association with Eros Jewelry.

exchange4media Staff Nov 4, 2004 7:40 AM

The Telegraph of Kolkata has just got better. When it was launched in 1982, it widely hailed as India’s most modern newspaper. In a bid to further strengthen its bond with its readers, The Telegraph has recently launched an ad campaign to communicate the brand’s enhanced international flavour.

exchange4media Staff Nov 4, 2004 7:39 AM

15, 480 seconds. That’s a lot of time really in the world of television news. And that’s the extent of time lead that India TV clocked over rival channels in putting out the Osama bin Laden tapes in the wee hours of Saturday last. Enough reason for the channel to put out a special mailer with Osama staring out of the screen.

exchange4media Staff Nov 4, 2004 7:38 AM

Diwali accounts for a big share of total print ad sales – around 15 per cent as compared to festivals such as New Year and Pongal/Sankranti that command around 10 per cent of ad sales at least for regional publications. Print, predictably seems not that buoyant about the festival season, as it was a year back.

exchange4media Staff Nov 4, 2004 7:38 AM

A prominent player in the energy drink category, Red Bull has perceived that it was time it should increase penetration and make some noise with the Indian consumer. Subsequently, the brand has hired Starcom as media partner. Industry sources peg the account at Rs 7–8-crore.

exchange4media Staff Nov 4, 2004 7:37 AM