Kids
Maya Academy of Advanced Cinematics (MAAC) has tied up with Toon Club for a new course in animation and creativity for kids. The new venture will be co-branded as 'MAAC Junior-Toon Club' and is scheduled to be launched in the last week of May.
Nick is back with its Nick Fundoo Superstar initiative following its success last summer. While last year Mona ‘Jassi’ Singh shook a leg with the Fundoo kids, this year Mandira Bedi is set to groove with four Fundoo kids for the music video. Well-known Bollywood choreographer Saroj Khan will make Bedi and the kids dance to her tunes.
Following the success of ‘Pyjama Pakdo Contest’ and ‘Revenge of the Pyjamas’, Hungama TV returns with another version of interactive contest, ‘Pyjamagadh Ke Dholay’. The channel has also lined up new episodes of ‘Kiteretsu and Tensai Bakabon’ and a new show called ‘Backyard Science’ for the vacation season.
Kappa, the Italian fashion sports wear brand introduced in India by LMG Brands, has launched its sports wear range for kids – Kappa Under 14. The brand has also marked the launch of Kappa Under 14 by extending support to Arjun Maini, the Under-12 National Karting Champion.
Seventymm, India’s largest movie rental company, is presenting a bundle of frolic and fun for toonagers, tweenagers and teenagers to enjoy this summer vacation in the comfort of their homes. The website is running a special ‘Summer Camp’, with a whole range of movies, quizzes and videos.
India’s ‘New Generation’ in the 7-14 age group are wired, concerned about climate changes, want peace, and a whopping 74 per cent kids chose India as their favourite country over America. Cartoon Network’s New Generations survey, which was conducted across 14 cities, sure is an eye opener.
With summer vacations round the corner, kids’ channels are planning an array of shows and activities to keep them indoors. Disney Channel has unveiled new shows, new episodes, one mega contest and an interactive dance segment as part of its summer bonanza.
After numerous games under its belt, Zapak.com has now joined hands with a friendly ghost. The online gaming portal and BR Films ‘Bhootnath’, starring Amitabh Bachchan, have come together to launch gaming merchandise for the movie and keeping kids in mind.
Catch ‘em young seems to be the mantra for Fame India Ltd, which has created a unique concept called ‘Fame Reel Kids’, which is a five-day workshop that would be held in Mumbai, Bangalore and Kolkata. Fame Reel Kids would give children in the 7-15 age group an opportunity to make films and also act in them.
With summer vacations not far away, parents can turn to Nick to keep their children indoors on hot summer afternoons. The kids’ entertainment channel has lined up a fun-filled Nick Summer Fiesta that includes exciting shows and movie premieres.
He won over the entire nation with his sensitive portrayal of a dyslexic child in Aamir Khan’s ‘Taare Zameen Par’, now Darsheel Safary is out to woo kids to make Horlicks part of their daily lives as brand ambassador. Safary will be seen in his first TVC soon for Horlicks and would be an integral part of the future campaigns of the brand.
For all Indian tweens aspiring to be pop stars, Disney Channel is offering a platform through the Hannah Montana - The Big Pop Star Dream contest. Disney Channel would fly the four semi-finalists to Mumbai to give them a complete makeover and record the ‘Hannah Montana’ title track in Hindi. The winner would be flown to the US to meet Hannah Montana herself.
We have got used to seeing a variety of in-film brand placements, but Britannia Treat has gone a step ahead, placing its brand mascot ‘Funtoon’ in upcoming movie for kids ‘Hari Puttar, A Comedy of Terrors’. ‘Funtoon’ won’t remain in the background, but is said to play a vital role in the film.
Pro-biotic seems to be the new health mantra. First came curd and lassi, and now drinks. In a bid to expand its pro-biotic portfolio Mother Dairy has launched Nutrifit, a fermented pro-biotic drink, in Delhi and NCR. Nutrifit has been positioned as an immunity-building drink for kids.
Buoyed by the success of ‘Little Masters’, a reality show for children below the age of 13, Jaya TV launched ‘Little Masters Season-2’ on February 23. The show, which will be aired every Saturday and Sunday between 9 pm and 10 pm, aims to provide a platform for children to showcase their singing and dancing talents.
Cartoon Network and 3P Learning, an online mathematics learning programme for schoolkids, have joined hands to promote World Maths Day. World Maths Day is web-based event where students from across the globe compete with each other to solve mental arithmetic problems in a multi-player game environment. The event is scheduled for March 5, 2008.
Britannia’s popular biscuit brand Tiger Biscuit now claims to pack in ‘1 kilo banana ka iron ka zor’, thus making it a healthy snack option. And to get this point across and announce the new variant, Britannia has unveiled a new campaign featuring its brand mascot, Mister Tiger, in an animated avatar to appeal to its primarily kids TG.
After consolidating its position in the kid’s television space with Chutti TV, Sun Network is set to roll out kid’s channels in Malayalam, Telugu and Kannada languages. The Malayalam channel will be called Kochu TV, while the Telugu channel will be known as Khushi TV. The Kannada channel has been christened Chintu TV.
Tired of old Mac, how about Pizza Hut as your little one’s birthday party venue? Pizza Hut has joined hands with Cartoon Network to organise Birthday Bang theme parties for kids at select Pizza Hut stores across India. And to entertain them would be popular Cartoon Network characters, The Powerpuff Girls or the cool dude Johnny Bravo.
Nat Geo, which had launched the ‘Nat Geo Junior Hunt’ in July 2007, has culminated with the announcement of the winner – Neha Jain of Birla High School, Kolkata. The ‘Nat Geo Junior Hunt’ was seeking India’s ‘superkid’, who was curious, adventurous and smart. The winner will host Nat Geo Junior shows on the channel for three months.
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