Kids
Luxor's marketing team is going back to school, literally. That's where the audience is, and there is nothing to beat 'pester power'. Luxor has come up with an aggressive strategy to boost Luxor Junior.
From science to hardcore rock, this summer, children have a lot to choose from the idiot-box. While Nat Geo and History are wooing the juniors with facts, fiction and fun, the cartoon channels are revealing the best of Indian toons to keep the young minds occupied. The channels are also going literally 'out-of-box' with their promotions too.
Hungama TV is on a flying spree. The past week has done well for the channel in terms of numbers. In a bid to build the brand more, Hungama TV has tied up with Kingfisher Airlines to provide in-flight content.
Cartoon Network and POGO, India's top two kids television networks which together have 80 per cent channel share, have lined up some exciting programming for this summer vacation.
Hungama TV has lined up a slew of new programmes this summer. Animation shows like Sonic X, Pororo and Doraemon and many live action programmes are on the anvil.
Distribution for The Walt Disney Company India's is looking better. TAM Media research shows that in the Mumbai market for the CS 4 -14, the all day numbers, Toon Disney's reach has increased to 15.91 per cent from the previous weeks' 6.97. Disney Channels' (DC) reach has also increased to a 34.63 from the 15.04 in the previous week.
In her new role as Director, Programming, Hungama TV, Zarina Mehta has identified key areas, where she will focus in the days to come. "My focus is primarily to create strong bands for the channel," she said.
Cartoon Network, the number one kids' entertainment channel, has introduced the latest, original animated series from Cartoon Network Studios -'Foster's Home for Imaginary Friends.'
Hungama TV, one of the new names that entered the kids' space last year, has introduced a series of change in its programming. The channel has reworked some of the present shows and has started a Hindi movie band.
On February 26, Walt Disney's classic storytelling heritage comes alive with animated feature - Aladdin. The film will be aired in Hindi featuring Sonu Nigam as the voice of Aladdin.
Regardless of how seriously film scholars take animation, for many people it is just cartoons which children watch. The contrary view is that the appeal of cartoon characters moves well beyond kids to capture the imagination of the adults. At least this is an aspect that a channel like Animax hopes to cash on.
Still playing low on the ratings chart, Nick continues to make noise to lure in the kid audience. The channel had recently launched a few initiatives, which as per the channel officials though didn't do much on the ratings front, have still brought in their own benefits. Adding to them, the channel is ready to kick off its new show 'My Dad the Rockstar' on February 26.
Completely dubbed in English, Animax features works by some of Japan's top producers and studios which include global successes such as Astroboy, Gundam and Dragonball. While initially, Animax started with around 12 million households, it has now extended its distribution to around 14 million.
Walt Disney Television International, expects India to become one among its top three markets in a year’s time with a viewership of 20 million. The company is also seriously looking at original production in India after its recent success with the short story series ‘Legend of the Ringfire’, produced in Asia.
Walt Disney has entered into a strategic tie-up with Sierra Industrial Enterprises to manufacture and market Disney shoes for kids in India. The Disney shoe range will cater to kids up to 10 years old.
National Geographic Channel has chosen the Indian market to kick-start its initiative ‘Nat Geo Junior’, a one-hour block dedicated to kids. Beginning January 24, the block would be aired daily on the 4.00 pm band in the weekdays and it would get a two-hour band in weekends at 10.00 am.
‘Sesame India’, co-produced by Sesame Workshop and Turner, will make its debut in 2006, featuring new Indian Muppet characters, locally produced live action and classic Sesame Street moments with Elmo, Cookie Monster and the rest of the gang. The series will be distributed on multiple platforms.
At one time, Cartoon Network reigned supreme. But today with seven channels in the children's category, broadcasters are prompted to secure their distinctiveness in a bid to capture audience attention. Most of the kids' channels are looking at a programming mix that would help them to set themselves apart from one another.
Disney Channel will roll out as many as 400 episodes of locally produced content in its first year. The launch month’s schedule will feature approximately 25 half hours of local original production.
The kids’ segment has seen a major movement with Disney entering the Indian telly market. While a new player in the market means wider choice for the audience and advertisers, for competition it can be a reason to worry. Disney, on its part, has already attracted its share of expectations from all segments.
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