Date-wise News

Tata group’s Titan Industries Ltd has decided to partner with GroupM’s Maxus for its media buying and planning duties. The decision comes in the wake of a multi–agency pitch for the business, which included Lodestar, Madison and Starcom. The account is pegged at Rs 35-40 crore.

exchange4media Staff Nov 18, 2004 11:12 AM

Samsung Electronics is about to announce that WPP Group has won the Korean consumer electronics marketer's global account worth up to $700 million during Olympic Games years, after a nine-month review. Samsung notified WPP Group over the weekend, executives familiar with the situation said.

exchange4media Staff Nov 18, 2004 7:46 AM

DirecTV Inc, the leading digital television service provider in the United States, today announced its plans to expand the international programming platform with the launch of new South Asian programming from STAR Group.

exchange4media Staff Nov 18, 2004 7:45 AM

Hindustan Lever and Pepsi Foods are gearing up to enter the hot and cold beverages segment in January 2005. The joint venture between Pepsi and HLL has already started its pre-launch activities in select cities across the country, according to industry sources. To start with, the Pepsi-Lipton alliance has already begun test-marketing tea and coffee through vending machines in select markets in India.

exchange4media Staff Nov 18, 2004 7:44 AM

TAG Heuer, the worldwide leader in luxury sports watches and chronographs, has roped in former Miss Universe Sushmita Sen to endorse the brand in India. Sen joins TAG Heuer’s current Indian brand ambassador Shah Rukh Khan.

exchange4media Staff Nov 18, 2004 7:43 AM

The war between Procter & Gamble and Hindustan Lever Ltd is hotting up further. P&G is now all set to unveil the bar version of Tide detergent and this will be positioned against HLL’s Rin Supreme.

exchange4media Staff Nov 18, 2004 7:42 AM

Wedged in between news of the Shankara-charya’s arrest, Saurav’s ban and the combined euphoria of Id and Diwali, Children’s Day came and went in a bit of a stupor. No big Children’s Day celebrations, no promotions, no special messages. Unlike the hype associated with Women’s Day or Valentine’s Day, Children’s Day stayed within school compounds, unsponsored and unsung. Except Parle, which did announce the launch of three new flavoured creams in their biscuits on the occasion.

exchange4media Staff Nov 18, 2004 7:41 AM

London International Advertising Awards 2004 definitely meant good for JWT Bangalore. The agency has claimed one award this year and also emerged as finalists in two categories.,

exchange4media Staff Nov 18, 2004 7:16 AM

ESPN Star Sports will telecast the new-format Hockey League live and exclusive for 10 years starting January 13, 2005. ESPN will be responsible for marketing, producing and broadcasting the league which carries a prize money of Rs 71 lakh.

exchange4media Staff Nov 18, 2004 7:15 AM

Triton has been appointed as the strategic and creative agency for the Exide Auto brand. A keenly fought pitch saw incumbent Rediffusion, Leo Burnett, Triton and a few others battle it out for a brand now synonymous with automobile batteries.

exchange4media Staff Nov 18, 2004 7:13 AM

Revlon is putting its $ 120-million account, held by Deutsch, under review on the international platform. However, a senior Revlon official said there will be no repercussions in India where the account is held by Initiative.

exchange4media Staff Nov 18, 2004 7:12 AM

Delhi-based real estate group Senior Builders, which had earlier announced its diversification into media with a niche television channel, has now announced that it will launch a Hindi news weekly from January 2005.

exchange4media Staff Nov 18, 2004 7:11 AM

Star Plus is debuting its two new shows, Khullja Sim Sim and Kal Chakra, on Friday, November 19, in the 9.30 pm to 11.30 pm time slot. To accommodate Khullja in the 9.30 pm slot, the channel is moving Karma to the 8 pm slot. And Kal Chakra replaces Hatim in the 10.30 pm time slot.

exchange4media Staff Nov 18, 2004 7:08 AM

Lifestyle programming seems to be the feature of the end-2004. While the Indian television has seen the launch of lifestyle channels like Zoom and Discovery Travel and Living, existing channels like AXN and The History Channel are also testing the genre.

exchange4media Staff Nov 18, 2004 7:06 AM