Kids
Amar Chitra Katha (ACK) Media Pvt. Ltd, an entertainment and education company for young audiences, has acquired a controlling stake in children’s publications ‘Amar Chitra Katha’ and ‘Tinkle’ from India Book House (IBH). The start-up company will launch five offerings including ‘Amar Chitra Katha Illustrated Classics’, the ‘Tinkle’ family of magazines, the ACK online store, TinkleOnline.com and a set of proprietary characters.
Reebok, along with its brand ambassador Mahendra Singh Dhoni, felicitate kids who showcased their creativity in the recently concluded Reebok ‘Paint your T-shirt’ contest. Winners of the contest were awarded Reebok sports scholarship and a pair of Reebok shoes every year till they completed school.
Extending its confidence challenge strategy, Cadbury Bournvita has launched a new commercial titled ‘Bournvita Folk’. The TVC showcases an interesting ‘jugalbandi’ between talents from a metro and small town. O&M is the creative agency behind the TVC.
Mudra Health & Lifestyle has launched a website, www.chidia.com, a first-of-its-kind in the health and lifestyle communication space. It is a move towards Mudra’s vision of creating a platform for diabetic children and their parents to help in better understanding the disease.
This Children’s Day, kids channels have lined up a slew of programming as a special treat, with back-to-back animated films.
November promises to be a magical time, especially for kids, with HBO showcasing the exploits of the boy wizard Harry Potter throughout the month. Starting November 13, HBO will air the immensely popular Harry Potter films every Tuesday at 9 pm, with the movie that started it all – ‘Harry Potter and the Sorcerer’s Stone’.
This season, Disney plans to captivate the attention of kids with a new series, ‘Power Rangers: Operation Overdrive’. The series is currently being aired from Monday to Friday at 5 pm on the Jetix slot.
Close on the heels of the Power and the Glory survey, which studied the Global Indian, JWT Brand Chakras’ latest study focusses on the payoffs that mothers want from their children and vice-versa. The insight mining exercise was done at eight centers – Chennai, Delhi, Mumbai, Kolkata, Kanpur, Hyderabad, Ahmedabad, and Thrissur – and covered SEC A, B mothers with children aged between 8 years and 16 years.
Times Music has announced the release of soundtrack from Disney Channel’s movie ‘High School Musical 2’. The soundtrack has been produced and composed by Shankar-Ehsaan-Loy and remixed by DJ Suketu.
Disney Channel brings to India ‘My School Rocks’, a music and dance competition inspired by Disney’s original movie ‘High School Musical’. The winning school team will get to star in a music video of one of the songs from ‘High School Musical’, which will be specially choreographed by Shiamak Davar and aired on Disney Channel.
Everest Brand Solutions has launched a new TVC for Parle’s Kachcha Mango Bite, one of its latest offerings from the company’s confectionery unit. The insight for the TVC has been taken from the fact that children love to irritate others by imitating others.
Percept Picture Company (PPC) and Microsoft have joined hands to make available the trailers and other content of the animation movie ‘Hanuman Returns’ on the gaming console Xbox Live.
POGO and Cartoon Network Enterprises (CNE), the specialised licensing and merchandising division of Cartoon Network, have devised a unique way to promote a new toy called ‘Buchki’. The toy finds a place in the forthcoming B R Films' 'Bhootnath'. This is not the only Bollywood property that CNE would be working for. CNE has already got into a Licensing and Merchandising (L&M) deal for Harman Baweja's 'Love Story 2050'.
Hungama TV has beefed up its comedy offering with the launch of ‘Kiteretsu’. Launched on October 22, this popular Japanese animation airs Monday-Friday at 6.30 pm.
Some of the findings of the recently released Walt Disney India and GroupM survey ‘KidSense 2007’ show that while television is still the key driver for the way kids perceive a brand, other media such print and Internet also play a role in the kids making a final decision.
Disney Channel plans to add fun to the Diwali festivity with its family entertainer, the unique ‘Diwali Dum Duma Dumdum’ contest. The contest will be on air during the Diwali season every evening from 5-8 pm on Disney Channel.
Nick is all set to build up some cricket fever with its ‘Nick Chak De Ninja’ contest, which kicks off from October 18. The channel has roped in cricketer Ajay Jadeja to promote the contest, along with one of its popular cartoon characters, Ninja Hattori. The contest will give a chance to 10 lucky winners to cheer for Team India during the Indo-Pak ODI match to be played at Gwalior on November 15.
Close on the heels of announcing new shows to spruce up their programme line-up, Cartoon Network and POGO have unveiled innovative marketing initiatives keeping in mind the shows’ DNA and further highlighting the their USP.
Kids can look forward to more entertaining times in front of their TV sets with Turner Entertainment Networks Asia sprucing up their programme line-up with a slew of original productions and formats for India spanning action animated series, quiz series, a family sitcom and a sci-fi show.
The Walt Disney Company (India) and GroupM’s proprietary research KidSense 2007 has just been released. In the second year of this research, more parameters have been added, and the broad takeaway is that kids today have become more than just decision influencers, and parents see them as consultants in many brand purchase decisions.
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