Kids
With the success of Bournvita Quiz Contest on Sony Television, Cadbury India is back with another new concept of Advertising Funded Programme (AFP) in the kids’ domain. The new format is based on a reality show called ‘Bournvita Confidence Academy’ and premiered on July 15 on Pogo.
Pogo, the children’s channel from Turner, has launched ‘Pogo Funtakshari’. Starting July 15, children across India can tune in to Pogo to participate in the show that will be aired on Sundays at 10 am and 12 pm.
Hungama TV brings back its ‘Hungama TV Captains Hunt’ in its fourth edition. The channel will tour schools across Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Ahmedabad, Ludhiana, Lucknow, Indore and Jaipur to engage children across India in the hunt.
Cartoon Network is introducing a new block – Boomerang – featuring classic toons which appeal to a wider audience irrespective of their age.
Kids Media India, part of the Dubai-based SpaceToon Media International Group, has announced its licensing and merchandising business in India and SAARC countries with a slew of properties. Among these is the animated character ‘Doraemon’.
Following its summer programming line-up and various activities, July will experience a weekend dose with Disney Channel’s movie line-up. The channel will air a host of movies every Saturday and Sunday.
Perfetti Van Melle India, the manufacturer of Alpenliebe, has roped in Kajol as its brand ambassador for the first time. The new TVC that features the actress has been done by McCann Erickson.
The latest Hollywood flick ‘Harry Potter and the Order of Phoenix’ has roused huge attention among the media players. exchange4media.com looks at the movie’s various media tie-ups and the lack of brand associations.
Cartoon Network’s new live action series ‘Sazer X’ debuts in the action packed programming block ‘Toonami’. The show was launched on July 3 and is currently being aired from Monday to Saturday in the 6 pm time slot.
In the run up to the much-awaited release of ‘Harry Potter and the Order of the Phoenix’, Pogo will offer a sneak peek of the movie. The channel has been given the rights for special interviews with members of the cast, movie footages, and the London red carpet special.
Cartoon Network has introduced the initiative of Cartoon Network School of Self Defence under the aegis of its popular animated show ‘Dragonball Z’, and will promote basic martial arts and self-defence training for students across 500 schools in nine cities, reaching approximately 450,000 children.
Nick has introduced its new property ‘Nick Home Cinema’, whereby latest Nick movies will be shown. The property will be aired every Sunday at 11 am.
Hungama TV delves into the world of adventure and fantasies with its brand new show ‘Zoran’, premiering on July 2, from Monday to Thursday in 7.00 pm time slot.
In its weekend offerings, Hungama TV has announced an interactive contest called ‘Right Here Right Now’, which will air every Saturday from 1.30 pm to 7.30 pm.
Inspired by its property of ‘That’s so Raven’, Disney has launched a fashion line of apparels for teen girls in its merchandise sector. Available at select Westside stores across India, the collection features looks for girls in the age group of seven to 14.
Toonz Licensing has inked an agreement with Tiger Aspect Productions to bring the globally popular character ‘Mr Bean’ on television, film and DVD to the South Asia market. Toonz Licensing has been appointed the licensing agent for Mr Bean in India, Pakistan, Bangladesh and Nepal.
Disney Channel has announced its three winners for its on-air summer contest ‘Lose Control’. The winners are Aashna Gupta, Carl Williams and Aanya Obrien. These winners won themselves a trip to Hong Kong Disneyland along with a guardian.
Hungama TV will celebrate one year of its cartoon character ‘Shinchan’ on June 19. The channel will air a series of episodes of ‘Shinchan’ through the day.
Cartoon Network premiered the hugely successful animated movie ‘Shrek’ on June 17. To bond better with Indian kids, the channel adapted the movie in Hindi, Tamil and Telugu apart from English, with the inimitable Cyrus Broacha lending his voice to ‘Donkey’, one of the key protagonists, for the Hindi version of ‘Shrek’.
Children’s channel Nick has announced two new episodes of ‘SpongeBob SquarePants’ and ‘Drake and Josh’. The two new shows bring another laugh riot on the ‘Nick Ha Ha Ha’ block.
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