Date-wise News

Following the Indian Newspaper Society’s Executive Committee election on Thursday, it is now Audit Bureau of Circulation’s turn to bring in a new order. At its just held annual general meeting, ABC has elected Deccan Herald’s Shanth Kumar as President.

exchange4media Staff Sep 24, 2004 7:24 PM

Tata Retail Enterprises (Trent), a Tata Group company, has a new media media partner. Following a multi-agency pitch, Lodestar has bagged the business of this Tata account worth Rs 10-12 crore. Trent’s media business was earlier part of the Tata Group media duties.

exchange4media Staff Sep 24, 2004 5:06 PM

Pradeep Guha, President, The Times of India Group, has been unanimously chosen as President of the Indian Newspaper Society for 2004-05. The elections took place on Thursday.

exchange4media Staff Sep 24, 2004 11:00 AM

The government is unlikely to provide fiscal concessions to broadband service providers in the broadband policy to be released shortly. The proposal to unbundle the local loop in the last mile is also expected to be turned down.

exchange4media Staff Sep 24, 2004 8:31 AM

Mirinda today launched three flavours - Mirinda Mango Tingle (a blend of orange and mango), Mirinda Strawberry and Mirinda Apple - for the Tamil Nadu market. Tamil film actor Vivekh endorses these products.

exchange4media Staff Sep 24, 2004 8:31 AM

Close on the heels of price cuts it made in product categories such as detergents and shampoos, Procter & Gamble has taken the scissors to yet another product. Vicks Vaporub, the market leader in the cold rub category, has seen its price drop by about 10 per cent to Rs 30 for a 25 gm pack.

exchange4media Staff Sep 24, 2004 8:28 AM

Swedish cosmetics manufacturer Oriflame India is planning to launch new products in the men’s range by the end of this fiscal. Managing Director Thomas Ekberg says the new men’s range will include after shaving lotions, perfumes and toiletries. A new skin whitening range, targeting women will also be launched shortly.

exchange4media Staff Sep 24, 2004 8:27 AM

The Onida devil is back. A reinvented devil with a whole new wardrobe. Black leather and pumped-up body, youthful, more contemporary — a designer devil, if ever there was one.

exchange4media Staff Sep 24, 2004 8:27 AM

Keeping in view the association of fashion and the glitters of gold, Mediascope Integrated has brought out 24K – a quarterly lifestyle magazine for Citibank. The lifestyle communiqué, edited by Anil Dharker, aims to develop a better connect with the Indian members of CitiGold (both – resident and non-resident).

exchange4media Staff Sep 24, 2004 8:26 AM

In association with Nokia, National Geographic has launched a nationwide talent hunt named, Nokia Innovation. The channel has tied up with IIT Delhi. The eight-episode series would culminate in the hunt for the young innovator of the year.

exchange4media Staff Sep 24, 2004 8:23 AM

Television channels beaming into India will soon have to cough up a licence fee. This is a part of the government's policy to regulate the country's broadcasting sector. As per the proposed policy, every channel beamed to India will have to register with the government and should enter into a licensing agreement with it.

exchange4media Staff Sep 24, 2004 8:23 AM

Don’t underestimate the ‘persuading power’ of kids, advised marketers at a Cartoon Network seminar in New Delhi on Wednesday. Kids are innocent devils who want to be treated like adults and can really be influential in the decision making process, they said.

exchange4media Staff Sep 24, 2004 8:22 AM

The INS-organised seminar on the intricacies of the human brain and the resulting consequences on media consumption, brand recall and consumer behaviour, was an eye-opener of sorts. The seminar, dedicated to the cause of sharing neuroscientist-turned-media researcher Noel Coburn’s views on the expanse called the human mind, addressed all aspects related to advertising, media and marketing and phased-out common trends from the world over.

exchange4media Staff Sep 24, 2004 8:21 AM

With the number of talent hunts hitting the tube increasing, the novelty seems to have withered away and so has the excitements. Media experts explain that as far as the worth of the property is concerned, from advertisers’ point of view, the only way these would matter is if they give the advertiser unique ways to accentuate brand attributes.

exchange4media Staff Sep 24, 2004 8:20 AM

“Branding should be intrinsic to the communication process; it should not be pasted. By intrinsic, I mean that if you are making a TVC, then it should be in sync with the DNA of the brand or the communication.”

exchange4media Staff Sep 24, 2004 12:00 AM