Kids
The Walt Disney Company (India) and GroupM’s proprietary research KidSense 2007 has just been released.
Disney Channel original movie ‘High School Musical’ is set to sing and dance its way into Indian television screens in its original English version on September 30 at 11 am. The movie will be followed by ‘High School Musical: The Concert’.
CBeebies, the pre-school channel from BBC Worldwide, marks its entry in India with a strong line-up of new programming this festive season, as six internationally acclaimed titles arrive on the channel.
Disney has planned new programming initiatives. The channel has aired a new show ‘Johnny and the Sprites’ that premiered on September 17. While under its Jetix time band, the channel will premiere the film ‘Flubber’ on September 23.
Delhi turned into a musical battlefield for the grand finale of Pogo Funtakshari 2007 championship. In sync with Pogo’s mission statement of encouraging, engaging and educating kids, Pogo Funtakshari recognises children’s passion for music and singing and offers them a platform to showcase their singing talent.
Kids channel Nick has launched a new on-air contest ‘Aflatoon Afternoon’ from September 10, in the time slot of 12 noon-3 pm. The channel plans to attract new viewers and keep themselves engage with kids all the time through various contests and merchandise.
International humanitarian organisation Right To Play, Adidas and the Adi Dassler Fund have come together to launch the Red Ball initiative in the Asian region. The initiative’s purpose is to raise funds and create awareness for Right To Play programmes, which bring the power of sport and play to the world’s most vulnerable children.
Animax, the youth animated channel has announced the premiere of two new shows – ‘Magikano’ and ‘God(?) Save Our King!’ – as part of their new programming band, Themed Nights, called ‘Wacky Thursdays’.
Following the success of the first season of ‘Gali Gali Sim Sim’, the Indianised version of ‘Sesame Street’, producers of the series have decided to go for a second season. The series is co-produced by Sesame Workshop, Turner Entertainment Networks Asia Pacific, with Miditech as production partner.
On the occasion of Krishna Janmashtami, Cartoon Network will showcase four Krishna movies. As part of this programming special on Janmashtami, Cartoon Network will premiere ‘Krishna: Kansa Vadh’, the final feature of the four-part Krishna movie series on September 4 at 12 noon.
On the occasion of Raksha Bandhan, marketers like Cadbury and Mattel Toys plan their innovation having the main TG as kids.
Forthcoming movie ‘Dhamaal’ has tied up for its promotions with the children’s channel Nick. As part of the initiative, the starcast of the film visited the Nick Toon stars.
Following the success of ‘High School Musical’ and providing content that connects with children and families, Disney Channel has localised the sequel of ‘High School Musical 2’ and its soundtrack. The soundtrack will be releases across the Asia Pacific region on August 14.
Hungama TV has added more laughs to its mad fun with ‘Tensai Bakabon’. The show, which premiered on August 7, will air Monday to Friday at 6.00 pm.
Keeping in mind the growing younger tech savvy clientele, Lenovo and Disney Consumer Products have unveiled a limited edition Power Rangers Mystic Force themed desktop.
A new global study undertaken by MTV and Nickelodeon, in association with Microsoft Digital Advertising Solutions, explains how children and young people interact with digital technology. It also challenges traditional assumptions about their relationships with digital technology while examining the impact of culture, age and gender on technology use.
Zee Jagran will premiere ‘Bal Hanuman’, a 3-D animation film, on July 28. The film attempts to break the old theme of Hanuman’s contribution to Lord Ram’s victory in Lanka.
Jetix has extended its offerings to over 600 schools across 20 cities in Andhra Pradesh, Tamil Nadu and Karnataka, with the launch of ‘Jetix Action Academy’. The academy is a school contact programme modelled on a mock military boot camp to enthrall over four lakh children in South India.
Depot, the books, music, gifts and stationery retail format of Pantaloon Retail (India) Ltd, has exclusively tied up with Small World Creation, UK, to launch interactive books for children that will be sold exclusively across Depot outlets across the country.
The Bhaskar Group has launched its fortnightly children’s magazine ‘Young Bhaskar’ in English following its incessant demand among its young readers. This launch follows the success of ‘Bal Bhaskar’, which was introduced a month ago.
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