Date-wise News

The Times of India is launching its Chennai edition by April 2005. M Venkataraman, Director-Corporate, The Times of India, who would be taking over as the Project Director for this edition, has confirmed the development to exchange4media.

exchange4media Staff Nov 24, 2004 2:36 PM

Coca-Cola India (CCI) has put its powdered soft drink concentrate brand Sunfill on the backburner. Conceding that the brand has ‘not done well’, CCI president and CEO Sanjiv Gupta told FE that the brand was a ‘non-strategic category’ for the company.

exchange4media Staff Nov 24, 2004 8:16 AM

Even as Godrej Tea Ltd is gearing up to launch its brands in economy packs, Dilma Tea is stepping up its marketing plans to popularise its brand in the Indian marketplace. Meanwhile, Tata Tea Ltd is evaluating the options of launching its products in economy packs after seeing the success of Tata Agni’s low cost units.

exchange4media Staff Nov 24, 2004 8:15 AM

Cellphones and children - most parents would call it a dangerous combination but more and more cellphone companies and operators are wooing kids with new interactive games, cartoons, quiz and word wizard - all of it packed in a single gizmo.

exchange4media Staff Nov 24, 2004 8:14 AM

Lotte India Corp Ltd, the erstwhile Parrys Confectionery Ltd, will look to diversify into a whole host of product categories such as chocolates, biscuits, snack foods and ice creams. The company is presently studying the market and will look to roll out its brands in a two-three year timeframe.

exchange4media Staff Nov 24, 2004 8:12 AM

Electrolux Kelvinator Ltd has chalked out a strategy to garner 30% revenue from its non-refrigerator business next year. The other products from the Electrolux stable include airconditioners, microwave ovens and washing machines.

exchange4media Staff Nov 24, 2004 8:11 AM

Hyundai India Telecom Limited (HITL), a public limited company that has been granted the sole license of marketing and distribution rights for Hyundai mobile phones in India, signed a MoU with the State Trading Corporation of India, in New Delhi today.

exchange4media Staff Nov 24, 2004 8:10 AM

Sony India launched the VAIO personal computers on Tuesday. With three new versions of VAIO—VAIO T, VAIO S and VAIO B, Sony plans to enter the new lifestyle segment. The company aims to make your PC experience an enjoyable one by providing complete benefits of Audio Visual experience along with IT features.

exchange4media Staff Nov 24, 2004 8:09 AM

It has always been a point to ponder: why some movie channels fare better than others? The perception became clearer on asking players in the domain of English movie channels, and media buying agencies.

exchange4media Staff Nov 24, 2004 8:08 AM

Enterprise Nexus Bangalore has witnessed a movement in its senior management with Vikram Satyanath, VP and GM, putting in his papers. The agency has now roped in Amrita Chugh for the responsibility. Chugh is directly reporting to the agency’s chairman and de facto Managing Director Mohammed Khan.

exchange4media Staff Nov 24, 2004 8:07 AM

In a prompt strategic move, Zee TV has chosen ex-O&M Kolkata Gautam Sengupta to replace Triveni Das, who has just completed her notice period, resigning from the responsibilities of handling the channel’s ad sales. Sengupta joins Zee TV as Senior Vice President, Sales.

exchange4media Staff Nov 24, 2004 8:04 AM

Reliance is segregating a separate team for its broadband project and it has allotted four members of the OMS team for the same task. The four in the spotlight, would no longer be aligned to OMS or any of its clients and would be dedicated Reliance resource. With Reliance absorbing Amit Ray, erstwhile Executive Vice President, OMS, media mandate of the entire OMS office now falls on Srikant Raman.

exchange4media Staff Nov 24, 2004 8:03 AM

Print major ABP is now planning to hit the tube as Media Content and Communications Services India (MCCS) – a joint venture between ABP TV and STAR group, announced the plan to launch a 24-hour Bengali news channel. The channel aims to be positioned as a national news and information channel and not a regional channel, with focus on Bengal.

exchange4media Staff Nov 24, 2004 8:01 AM

SSC&B Lintas, Bangalore has won the Cybermedia Dice account in a multi-agency pitch. Reportedly, there were seven agencies in the fray, including O&M and Saatchi & Saatchi. The account size of the business is not decided yet, as this marks the entry of Dice in India, in partnership with Cybermedia to form Cybermedia Dice.

exchange4media Staff Nov 24, 2004 8:01 AM

<p align=justify>“The success of a radio jockey depends on the kind of popularity he can generate by inspiring people to pick up the phone and say hello. And, people would talk to you only when you actually reach out to them. That way, I believe, the must-do for a radio jockey is to maintain a down-to-earth attitude so that listeners can comfortably make calls and speak their hearts out. I think this is the most important asset for a good radio jockey.”

exchange4media Staff Nov 24, 2004 12:00 AM