Kids
Hindi GEC 9X is planning to beef up its weekend offering with a new children’s reality-based format ‘Chak De Bachche’, in a bid to draw in a younger audience.
Nick is launching an innovative contest, ‘Nick Bhoot Bhagao’, from February 11 to March 7, 2008. The channel’s latest initiative is supported by a five-city school contact programme and a mass media campaign. ‘Nick Bhoot Bhagao’ contest will see Nick-toon heroes flexing their comic muscle as they battle ghostly intruders.
Forging ahead in its mission to provide the latest to today’s digital natives, Cartoon Network has enhanced its website, www.cartoonnetworkindia.com, by making it more viewer-focused, interactive and immersive. The enhanced website includes features such as video-on-demand, user-generated content, blogs, and gaming functions.
Turner Entertainment Holdings Asia Pacific (Turner) has entered into a strategic partnership with web infrastructure company Outblaze Ltd, creating a powerful digital partnership, TurnOut Ventures Ltd, in the Asia Pacific region.
Disney Channel will premiere its original animated series ‘Phineas and Ferb’ on February 1, 2008 at 11 am. Produced by Walt Disney Television Animation, ‘Phineas and Ferb’ is an imaginative comedy from noted animation producers Dan Povenmire (‘Family Guy’) and Jeff ‘Swampy’ Marsh (‘The Simpsons’).
HIT Entertainment, independent children’s entertainment producer and rights owner, has announced another strategic partnership with Turner International India. This agreement will extend their existing association of television rights to include licensing representation of the company’s popular pre-school properties ‘Bob the Builder’ and ‘Thomas & Friends’.
With the country in the grip of patriotic fervour this Republic Day, kids’ channels are out to celebrate the day with some ‘new age’ toon heroes. Nick will air non-stop adventures of Ninja Hattori from 1:00 pm to 7:00 pm on January 26, while Cartoon Network will premier the animated movie ‘Ben 10, Secret of Omnitrix’ at 11.00 am.
A sports day with Jetix came alive on January 19, 2008 at the Nizam Grounds in Hyderabad. The tournament engaged students aged 7-14 years in an unconventional game play, which involved teamwork along with physical and mental skills. The Jetix Action League plans to go to Chennai and Bangalore after this.
Hungama TV’s ‘Pyjama party’ is on. Boosted by the popularity of its ‘Pyajama Pakdo’ contest, Hungama TV has launched another on-ground activity with the channel’s popular toon characters Shinchan and Doraemon visiting Mumbai in search of ‘Sabse Bada Pyjamas’. The toon duo would also tour Ahmedabad, Delhi and Kolkata later.
Cartoon Network, the traditional leader of the Kids’ genre has had a tough time in 2007, as did sister channel Pogo and Walt Disney’s Disney Channel. Disney’s most recent acquisition, Hungama TV, however, has maintained its shares, and that is good news for the channel, making it a lead player in many weeks. There is good news for Nick, too, on the ratings front.
Disney Publishing Worldwide (India), a division of The Walt Disney Company (India), has entered a licensing agreement with Popular Prakashan to publish Disney Storybooks in Indian languages. Already eight titles have been launched in Hindi and Marathi, while a title would be launched in Malayalam in March this year.
After the stupendous success of ‘Hanuman’, the monkey god has returned to enthrall viewers again in ‘Return of Hanuman’. In order to build a greater connect with kids and adults alike, Jump Games has launched a mobile game based on this animated feature film from Percept Picture Company.
As part of its initiative to boost sales, Kellogg’s Chocos has tied up with Xbox to offer specially designed Xbox handheld mini-games – Mutants, Car Racing and Reactors. These games would be available with select 650 gms packs of the cereal, which are priced at Rs 225.
It’s Christmas time, the half-yearly exams are over, and kids are looking forward to their winter break. What better time than now to celebrate the spirit of Yuletide with one’s favourite cartoon characters. Kids’ channels POGO and Cartoon Network have a fun-filled mix of shows and movies to keep kids engaged.
Marvel Entertainment, home to some of the most well-known superheroes, including Spider-Man, The X-Men, The Hulk, and Captain America, has assigned Kids Media India (KMI) to represent their licensing, merchandising, publishing and promotional rights in India. KMI is a subsidiary of Dubai-based Spacetoon Media.
DishTV and gaming service provider Visiware have jointly launched Minikids TV, a fun games channel for pre-schoolers, where the games are navigated by animated characters that help kids not only enjoy themselves but also learn to master their various skills at the same time.
This December, Hungama TV intends to celebrate the festive spirit with the launch of new shows, movies and contests. In keeping with the channel’s personality, Hungama TV will introduce its new initiative called ‘Santabhai’.
The Disney Channel premiered its original movie, ‘High School Musical 2’ on December 7 at 6 pm. The channel will also announce the eight finalists of ‘My School Rocks’, the inter-school dance competition inspired by the movie, during the Sunday telecast of ‘High School Musical 2’ on December 9 at 11 am.
Worldkids Foundation, a not-for-profit organisation dedicated to the promotion of ‘entertainment with a purpose’, has launched the ‘Kotak Worldkids International Film Festival’ in Mumbai. The festival is showcasing the best of international and national award winning animation, documentaries, shorts and feature films at the weeklong festival from November 30-December 6, 2007.
Pogo has announced the fourth edition of its original production ‘Pogo Amazing Kids Awards 2007’. The awards consist of multiple categories within two main sections – ‘Pogo Kids Awards’ that rewards kids who accomplish extraordinary talent, and ‘Pogo Voice Awards’ that empowers kids with the right of choosing their favourite icons.
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