Date-wise News

Zee Network's fashion and lifestyle channel Trendz is the media partner for the pan-Asian festival 'Le Vie Dell Oriente', which will be held in Milan from September 25 to October 3, 2004. Ajay Trigunayat, Business Head, says this is the first partnership with the Indo-Italian Chamber of Commerce. The main highlights of the event will be fashion, jewellery, cinema, food, healthcare environment, tourism and business opportunities in various sectors.

exchange4media Staff Sep 21, 2004 8:13 AM

TNS India has launched India 2004 TRI*M Corporate Reputation Manager, a first of its kind study in the Indian market. The study would give a 360-degree view of a company’s strengths and weaknesses. It would help differentiate growth characteristics and identify key areas of change.

exchange4media Staff Sep 21, 2004 8:12 AM

Reliance Mutual Fund has announced the launch of “Reliance Media and Entertainment Fund”, the first sectoral fund in India, which is dedicated to the entertainment and media industry.

exchange4media Staff Sep 21, 2004 8:09 AM

The Australian Cricket Board (ACB) is seriously considering calling off Australia’s proposed tour of India in October if the series is not telecast live. This follows the impasse in Bombay High Court on the dispute over telecast rights between Zee and ESPN Star Sports.

exchange4media Staff Sep 21, 2004 8:09 AM

The Tamil Nadu AIDS Initiative (TAI), floated by Voluntary Health Services, a non-profit organisation, has chosen a panel of nine advertising agencies to take care of its information, education and communication needs. Euro RSCG, Grey Worldwide, Flame Advertising, Image Advertising, Sreshta Communications, N&D Communications, Chhaya Advertising, Media Vision and Kerala Publicity Bureau have been selected for one year.

exchange4media Staff Sep 21, 2004 8:08 AM

The recent dismal performance of the Indian cricket team both at the Asia Cup and the ICC Champions Trophy has dampened the spirits of the advertising community.

exchange4media Staff Sep 21, 2004 8:07 AM

Cartoon Network has released its fifth in-depth study on the living habits of Indian kids coming from SEC A and B. The study was carried out through 14 centres on a sample size of 6,412 – with kids and mothers having equal participation. Looking into the different facets of kids’ life, the research throws up an array of interesting observations.

exchange4media Staff Sep 21, 2004 8:06 AM

The striking images of glamorous women on hoardings pouting expressions like ‘ooh-la-la’, ‘oomph’, ‘scoop’, ‘drool’ or ‘groovy’ have spelt a sensuous aura around Zoom, the entertainment channel from the stable of Bennett, Coleman & Co., Ltd. The Zoom teaser campaign was a precursor to the launch campaign with the objective of creating enough anticipation about something exciting coming one’s way.

exchange4media Staff Sep 21, 2004 8:05 AM

Insurance major MetLife India has decided to award its Rs 17-18-crore integrated advertising responsibilities to McCann Erickson. Five agencies responded to a pitch invited in August. So far, Enterprise was handling both the media and creative businesses of the company.

exchange4media Staff Sep 21, 2004 8:04 AM

Zee’s adoption of conventional scheduling means a changed programming line-up for the channel and related marketing activities. The new schedule also marks the beginning of a television property, ‘India’s Best – Cinestar Ki Khoj’. Channel officials explain that the new scheduling is a reaction to viewers’ preference.

exchange4media Staff Sep 21, 2004 8:03 AM

Discovery Travel & Living – the proposed lifestyle channel from Discovery stable is looking at a mid-October launch. Vyas Giannetti Creative (VGC) has bagged the creative account of the new channel. Media billings, as per sources, are estimated at Rs 8 – 10 crore.

exchange4media Staff Sep 21, 2004 8:02 AM

July 2004 witnessed Dr Batra’s Positive Health Care media account moving from Dattaram to Maxus. However, the account, pegged at Rs 13 –1 5 crore by the industry sources, is again back to Dattaram.

exchange4media Staff Sep 21, 2004 8:01 AM

Sunil Khanna has returned to Zee, joining the distribution wing. He would be heading Dish TV and would look after the DTH operations of Zee. Khanna is taking charge for the DTH operations from Jawahar Goel, who was heading Dish TV operations alongside serving as Additional Chairman, Zee Network.

exchange4media Staff Sep 21, 2004 8:00 AM