Kids
The Walt Disney Company in India has launched ‘Disney’s Little Princess’, an elaborate, across-the-line event around Disney Princess franchise. Little girls across India can participate in this event by purchasing any Disney Princess product worth Rs 100 or more and win an entry to audition for the ‘Disney’s Little Princess’ contest.
Cartoon Network Enterprises has announced the launch of consumer products featuring the classic ‘Galli Galli Sim Sim’ characters targeting the 2-8 year olds. With this, the company plans to expand its hold on the kids segment by providing them a complete Cartoon Network experience even outside their television sets.
Now parents could probably get their kids to eat their veggies without much fuss, thanks to Safal and the ‘Power Puff Girls’. Safal and Cartoon Network have tied up for special on-pack promotions involving these popular cartoon characters as well as offering ‘Power Puff Girls Crime Buster’ toys free on the purchase of Safal juices.
Cartoon Network announced its plans to launch a Pan-Asia search for next generation cartoons, titled Snaptoons, in a bid to create original content for the channel. The shortlisted animation entries will be developed and shown on the Asia-Pacific feeds of the channel.
Zee Telugu is gearing up to launch ‘Ammananna Nenu’ (My parents are the best). In this show, children (no age limit) can email, SMS or write to the channel about their parents who, they think, have done something extraordinary for their well being. The channel would then choose the best 40 entries and design the episodes accordingly.
Walt Disney India, which has given the media industry quite a lot to talk about in the last few weeks with its ‘Roshan’ campaign, has announced the launch of its first maiden production, ‘Vicky aur Vetaal’, which debuts on October 8, 2006.
Cartoon Network and VSNL have tied up to provide 360-degree access and entertainment to viewers via the video on demand service. As part of the pact, Tata Indicom Broadband subscribers will now be able to watch their favourite Cartoon Network toons on their PCs at the click of a button.
Disney has launched ‘Disney Jeans’, a non-character fashion wear for kids, marking the launch of Disney Jeans Stores in the country. This Disney branded clothes line has been brought to India by Indus Clothing Ltd.
McDonald’s and National Geographic Channel have come together for their latest in-store promotion. With the ‘Roboraptor Contest’, both of them are trying to woo the young audience with a Jurassic experience.
STAR Plus has a new 8.00 pm offering for its viewers. The reincarnation drama ‘Pyaar Ke Do Naam’ will be replaced by ‘Antariksh’, which has been designed with kids as the core TG. ‘Antariksh’ goes on-air on October 2, 2006.
Imagine Tom and Jerry speaking in Telugu or Superman warning the baddies in chaste Tamil. Saregama Films is taking popular Turner cartoon shows like ‘Tom & Jerry’, ‘Scooby Doo’, ‘Batman’ and ‘Superman’ to South India, and has tied up with channels like Sun, Gemini, Udaya and Surya to telecast the regional versions of these toon shows.
Captains Hunt is back for the third time on Hungama TV. The Hunt kickstarted on August 15, 2006 and will travel to Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Ahmedabad, Ludhiana, Lucknow, Indore and Baroda. Parle-G has been roped in as the presenting sponsor this time.
Cartoon Network has announced the launch of new animated show, ‘Krishna: The Birth’, on August 16, 2006 in the 2:00 pm slot to coincide with Janmashtami. The show takes the count of local animations acquired and showcased by Cartoon Network to 12, with four of these launching in 2006 itself.
‘Galli Galli Sim Sim’, the Indian version of the internationally acclaimed series ‘Sesame Street’, will premiere in India on Cartoon Network from August 15. Turner International India Private Ltd and Sesame Workshop, the non-profit educational organization announced this in the Capital on Tuesday.
With the realisation that kids under the age of 15 year are not the only group fascinated by animation series, animation channel Animax is premiering four new animation series that are more youth and young adult focused.
The POGO Amazing Kids Awards is back, and in its third year, the channel is planning it on a grander scale by not just making the awards interactive but also presenting it in a series format. The awards would mark the finale of the 19 episode journey, which would be telecast from November 4, 2006.
The speculation is now over. Walt Disney has taken a 100 per cent stake in Hungama TV. In addition, Walt Disney India is also taking a 14.9 per cent equity stake in the expanded capital of UTV Software Communications.
Was it a move waiting to happen or was the competition tougher than what some expected – the rationale could be anything, but the kid’s genre in India rarely had a move this exciting. Walt Disney International’s decision to buy out Hungama TV has many media stalwarts talking.
When it comes to clothes, kids aren’t completely predictable – at times, they show a clear preference in what clothes interest them, while some times they couldn’t care less – or so one thought. KidSense 2006, a study constituted by Disney and GroupM, indicates that not only are kids deeply interested in what they wear, but they have marked brand preferences too in this category.
Cell phones indicate a high degree of participation from the kid genre right from the recommendation of the brand to the final purchase. Interestingly, the 4-7 year old and female kids show a high level of interest in this category. This has been revealed by KidSense 2006, a study undertaken by Walt Disney India and GroupM.
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