Date-wise News

The Government has finally given up its plan to introduce the Broadcast Regulation Bill in the Monsoon session of Parliament. The list of Bills to be introduced in the current session does not include the Broadcast Bill.

exchange4media Staff Jul 24, 2006 1:20 PM

Maidservants and tailors are unlikely marketing tools, but companies seem to target this very segment to devise unique marketing strategies.

exchange4media Staff Jul 24, 2006 7:02 AM

Sun TV Ltd, the largest television broadcaster in Tamil Nadu and Kerala, has reported 70 per cent increase in net profit at Rs 1302.3 million for the financial year ended March 31, 2006.

exchange4media Staff Jul 24, 2006 7:01 AM

Pantaloon Retail has entered into strategic alliances with companies like Ruchi Soya Industries, Chaudhary Group, and Fun Foods recently to strengthen its base.

exchange4media Staff Jul 24, 2006 7:00 AM

The company has reported a 33 per cent increase in revenues for the quarter ended June 30, 2006 to Rs 2,478.6 million, driven primarily by contributions from the Mumbai operations.

exchange4media Staff Jul 24, 2006 6:59 AM

The advertising volume of 'Insurance' category grew by 12% in the 1st half of 2006 over 1st half of 2005. Interestingly, the end of financial years saw heavy 'Insurance' advertising in Print from 2004-05. 'LIC' was the Top brand advertised with a 10% share.

exchange4media Staff Jul 24, 2006 6:58 AM

Ushak Kaal has bagged the Mosaic Hotel account (a new venture of Shipra Group) in a multi-agency pitch involving the likes of O&M. The account size has been pegged at Rs 2 crore.

exchange4media Staff Jul 24, 2006 6:57 AM

The latest TVC for Happydent White further dramatises the concept of dazzling white teeth as a source of light. This time around, the commercial shows how Happydent users come together to provide lighting to the city. If only this could be used to solve the Capital’s power problems!

Tuhina Anand Jul 24, 2006 6:55 AM

When it comes to clothes, kids aren’t completely predictable – at times, they show a clear preference in what clothes interest them, while some times they couldn’t care less – or so one thought. KidSense 2006, a study constituted by Disney and GroupM, indicates that not only are kids deeply interested in what they wear, but they have marked brand preferences too in this category.

Noor Fathima Warsia Jul 24, 2006 6:52 AM

The Bombay Ad Club has partnered with Leo Burnett to bring an evening delving on international learnings in creating effective advertising and in the process giving birth to wildfire brands. Sharing thoughts on this will be Thomas L Bernardin, CEO and Chairman of Leo Burnett Worldwide, who will speak on ‘Wildfire – Ideas that spread and sell’ on July 24, 2006 in Mumbai.

Noor Fathima Warsia Jul 24, 2006 6:51 AM

STAR One has seen a good run with ‘The Great Indian Laughter Challenge Dwitiya’ and the follow up programme – ‘The Great Indian Laughter Champions’ – has also begun on an optimistic note.

Noor Fathima Warsia Jul 24, 2006 6:50 AM

With a dearth of talent in the industry and the advertising agencies’ inability to match salaries that graduates of top B-Schools are being offered by MNCs, where do agencies harvest fresh talent? e4m takes a look at the fresh hunting grounds for advertising agencies.

Tuhina Anand Jul 24, 2006 6:49 AM