Date-wise News

As a precursor to the Awaaz Consumer Awards, which will be held in the National Capital on July 18, 2006, ACNielsen and Awaaz have unveiled a research carried out on India’s most preferred brands. A preview of the top three brands in various product categories reveals some interesting findings.

exchange4media Mumbai Bureau Jul 17, 2006 7:24 AM

Samsonite has, as part of an expansion drive, lined up around 38 large format stores across the country over the next 15 months. The company will be investing Rs 65 crore in retail expansion, including the 38 stores.

exchange4media Staff Jul 17, 2006 7:22 AM

UK-based Vodafone Group Plc, the world’s largest mobile service provider, plans to increase its equity stake in Bharti Tele-Ventures, the Delhi-based telecom company in which it picked up a shade over 10 per cent equity in October last year.

exchange4media Staff Jul 17, 2006 7:20 AM

In what appears to be a new entente in the post-Verghese Kurien era, the Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) or `Amul' and Mother Dairy India Ltd are back to doing business with each other in a big way.

exchange4media Staff Jul 17, 2006 7:15 AM

Continuing with the special report on sales promotions in ad space – the first part of which was carried in last week's newsletter – independent retailers made the highest use of sales promotions in January-June 2006. LG Electronics continued to rule promotional advertising across zones in the first half of 2006.

exchange4media Staff Jul 17, 2006 7:13 AM

Personal computer penetration in the country has almost trebled from 6.3 per 1,000 people in 2000-01 to 18 per 1,000 in 2005-06, according to data provided by the Manufacturers’ Association for Information Technology.

exchange4media Staff Jul 17, 2006 7:12 AM

Cell phones indicate a high degree of participation from the kid genre right from the recommendation of the brand to the final purchase. Interestingly, the 4-7 year old and female kids show a high level of interest in this category. This has been revealed by KidSense 2006, a study undertaken by Walt Disney India and GroupM.

Noor Fathima Warsia Jul 17, 2006 7:10 AM

Primetime International and South Africa-based Kagiso Media have launched a 50:50 joint venture for radio services called Radio Minds, which will offer strategic services, knowledge base and intellectual property to the Indian radio industry.

exchange4media Staff Jul 17, 2006 7:09 AM

Sahara Samay has effected some changes in its top editorial positions with effect from July 14. As part of the reshuffle, Prabudh Raj, who has been looking after the NCR channel, will now head the national channel, Sahara Samay Rastriya.

exchange4media Staff Jul 17, 2006 7:08 AM

The channel has been in the news for various reasons of late – almost a brand new management team, new initiatives that aren’t completely conforming to the style and glamour quotient, but aiming to keep the high-end mass sensitivity and some good GRPs to show. Zoom officials believe that it is time to move to the next level now.

Noor Fathima Warsia Jul 17, 2006 7:04 AM

I&B Minister Priya Ranjan Dasmunsi gave ample hints that cross media restrictions might be relaxed for Indian media companies in the proposed Broadcast Bill, while at the same time maintaining that the Broadcast Bill would ‘neither be diluted nor polluted’.

exchange4media Staff Jul 17, 2006 7:03 AM

<p align=justify>Viacom Brand Solutions is priority. We have to get the channel environment perfect and authentic client endorsements added to that. We have to get the house in order first and get the business model right. We have to leverage what we already have. We are taking steps in the consumer products division and the digital space to get these models right and going too. I am very proud of the MTV brand and very excited about what can be done with it.

exchange4media Staff Jul 17, 2006 12:00 AM

<p align=justify>Explain what are the options that the industry has today? Margins are down, show me one client in the last seven years who has actually increased the percentage commission levels on an increased spend. The moment a client doubles the budget, he halves the agency's commission. If you are not going to reward your agency well, how do you expect an agency that goes to the same management school, has the same talent pool - wherever the talent pool exists - to pay a comparable salary to the people you are hiring? My clients and we go to the same management school, but they pay thrice the salary that I pay.

exchange4media Staff Jul 17, 2006 12:00 AM