Date-wise News

Mindshare Kolkata has bagged the media duties of Spencer’s, the RPG Group’s retail business. The size of the business is estimated at upwards of Rs 10 crore.

exchange4media Staff Sep 28, 2006 6:39 PM

Neville Taraporewalla, Country General Manager, Yahoo! India has put in his papers. This comes eight months after George Zacharias was brought in from Sify as Managing Director of Yahoo! India. Taraporewalla was reporting to Zacharias. He refused to divulge his future plans and is currently serving his notice period at Yahoo! India.

exchange4media Staff Sep 28, 2006 6:35 PM

Bharti Airtel has appointed Gopal Vittal as Director-Marketing & Communication, and Carol Borghesi as Director-Customer Service Delivery. Vittal succeeds Hemant Sachdev, who now takes over as Corporate Director-Marketing for Bharti Group.

exchange4media Staff Sep 28, 2006 5:11 PM

Yesterday HLL announced the launch of 23 variants under the Sunsilk umbrella. The announcement came within a week of arch rival Procter & Gamble's global relaunch of its shampoo brand, Pantene. The timing of these two launches are not coincidental. And it's not the first time this is happening, at least in India. In 2001, for instance, Sunsilk extended to hair colour in India, to steal the thunder from P&G.

exchange4media Staff Sep 28, 2006 7:57 AM

ABN AMRO Van Gogh Preferred Banking in association with contest2win.com has come out with a month long in-flight business class promotion. Launched under the aegis of Jet Good Life, this promotion provides passengers flying Jet Airways Club Premiere a chance to own an original piece of art by painter M F Husain.

exchange4media Staff Sep 28, 2006 7:56 AM

Carson Dalton, Senior Manager, Public Relations, IDEA Cellular, says the writing on the wall is that all operators will have near 100 per cent coverage, tariffs are no longer a USP, products and tariffs are matched and launched overnight, so the only differentiating factor is customer service.

exchange4media Staff Sep 28, 2006 7:55 AM

Cartoon Network and VSNL have tied up to provide 360-degree access and entertainment to viewers via the video on demand service. As part of the pact, Tata Indicom Broadband subscribers will now be able to watch their favourite Cartoon Network toons on their PCs at the click of a button.

exchange4media Staff Sep 28, 2006 7:55 AM

The Bharat Matrimony Group has handed its media duties to Starcom Worldwide following a multi-agency pitch. The pitch for the Rs 25-crore account involved six media agencies, according to Bharat Matrimony. Creative pitches have also been on concurrently, and a decision on one or more creative agencies will be made next week.

exchange4media Staff Sep 28, 2006 7:53 AM

The much-awaited 3G spectrum allocation and pricing recommendations by TRAI was declared on September 27 with the telecom regulator allowing only licensed telecom service operators to take part in the auction process of the 3G spectrum, thus denying the broadcasters and MSOs a share of the 3G pie.

exchange4media Staff Sep 28, 2006 7:52 AM

Minister of Communications & IT, Dayanidhi Maran, on Wednesday said that 3G services were expected to be launched in India by the second half of next year. He was speaking at a seminar on ‘3G India: Redefining Mobility’ organised by the Hindustan Times in the Capital on September 27, 2006.

exchange4media Staff Sep 28, 2006 7:51 AM

Kumudam Publications, publishers of several magazines including Tamil weekly ‘Kumudam’, ‘Kumudam Snegithi’ and ‘Kalkandu’, have appointed Chennai-based creative shop WOC as their creative agency. There was no pitch involved.

exchange4media Staff Sep 28, 2006 7:50 AM

Neil French, the ‘Unemployed ex-Creative Director of no particular interest’, had announced the launch of The World Press Awards during the Cannes International Advertising Festival this year. Entries are now coming in, and the first of the entries, interestingly, have come from India.

exchange4media Staff Sep 28, 2006 7:49 AM

Starcom Worldwide’s India office has seen a significant change with the promotion of Manish Porwal, Executive Director, Starcom India – West, as the Managing Director, Starcom India – West and South. The change will be effective from January 2007.

Noor Fathima Warsia Sep 28, 2006 7:48 AM

Big 92.7 FM has hit the airwaves in three major radio markets in quick succession – Delhi, Hyderabad and now Chennai. The radio venture of Reliance ADAG’s Adlabs Radio has roped in Subrahmanian Sankaranarayanan as Branch Head. Prior to his new assignment, Sankaranarayanan was Gm with RK Swamy BBDO.

Judy Franko Sep 28, 2006 7:47 AM

The India Today Group has assigned the creative mandate for two of its magazines – ‘Business Today’ and ‘Golf Digest India’ – to Euro RSCG Delhi. Size of the business is estimated to be in the region of Rs 7-8 crore.

Tuhina Anand Sep 28, 2006 7:45 AM

Law & Kenneth Delhi has bagged the creative account for Sony’s brands Walkman and Xplod following a multi-agency pitch. The size of the business is estimated to be upwards of Rs 15 crore.

Tuhina Anand Sep 28, 2006 7:44 AM

Scam ads or even unpublished creative works that are not done in good taste can often lead to serious embarrassment for an agency and to the client whose name is dragged into the ‘campaign’. Such creative adventurism is a matter of concern for the industry as a whole, especially if the agency and the client were kept in the dark.

Tuhina Anand Sep 28, 2006 7:43 AM